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p-Index From 2021 - 2026
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All Journal Journal International Dakwah and Communication Journal of Computer Science Advancements
Ananya Rao
Indian Institute of Management (IIM) Ahmedabad
Computer Science & IT Languange, Linguistic, Communication & Media Social Sciences Other

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UTILIZATION OF BIG DATA IN IMPROVING THE EFFICIENCY OF E-BUSINESS SYSTEMS IN INDONESIA Agung Yuliyanto Nugroho; Rachmat Prasetio; Lucas Wong; Ananya Rao
Journal of Computer Science Advancements Vol. 3 No. 2 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jsca.v3i2.2251

Abstract

The rapid growth of digital technology in Indonesia has fostered the expansion of e-business systems, which in turn has generated vast volumes of data. However, many e-business platforms still face challenges in utilizing this data effectively to improve operational efficiency and decision-making. This research was conducted to explore the utilization of big data in enhancing the efficiency of e-business systems in Indonesia. The main objective of the study is to analyze how the integration of big data analytics contributes to optimizing business processes, customer engagement, and overall system performance in the Indonesian digital commerce ecosystem. A mixed-method approach was employed, combining quantitative surveys of 120 e-business practitioners with qualitative interviews involving 15 data analysts and IT managers from various sectors such as retail, fintech, and logistics. Data were analyzed using statistical tools and thematic coding to derive patterns and insights. The findings indicate that e-businesses implementing big data strategies reported a significant improvement in system responsiveness, personalized customer services, and data-driven decision-making. Moreover, big data utilization has been linked to enhanced supply chain management and real-time monitoring capabilities. Despite these benefits, challenges such as data privacy concerns, lack of skilled personnel, and high infrastructure costs remain significant barriers. In conclusion, the study confirms that the effective use of big data plays a crucial role in improving the efficiency and competitiveness of e-business systems in Indonesia. Future initiatives should focus on strengthening data governance and investing in human capital to maximize big data’s potential.
INNOVATIVE STRATEGIES IN DA’WAH MANAGEMENT: HARNESSING SOCIAL MEDIA FOR ISLAMIC OUTREACH Qomariyah Qomariyah; Ming Kiri; Ananya Rao
Journal International Dakwah and Communication Vol. 6 No. 1 (2026)
Publisher : Sekolah Tinggi Agama Islam Al-Hikmah Pariangan Batusangkar, West Sumatra, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/jidc.v6i1.1214

Abstract

Da’wah has traditionally relied on face-to-face interaction and community-based structures to disseminate Islamic teachings. The rapid expansion of social media has transformed patterns of religious communication, creating new opportunities and challenges for Islamic outreach. This digital shift requires da’wah actors to move beyond conventional approaches and adopt innovative management strategies that align religious objectives with the dynamics of online platforms. This study aims to analyze innovative strategies in da’wah management and to examine how social media is harnessed effectively for Islamic outreach. The research employed a qualitative-dominant mixed-methods design, involving questionnaires distributed to da’wah practitioners, in-depth interviews with managers of Islamic organizations, and a focused case study of social media–based da’wah initiatives. The findings reveal that structured planning, message consistency, and active audience engagement significantly enhance the effectiveness of digital da’wah. However, the use of analytics and systematic evaluation remains limited, indicating gaps in data-driven management practices. The study concludes that social media–based da’wah can achieve sustainable impact when managed strategically, ethically, and responsively to platform characteristics. Integrating management principles with Islamic values is essential to strengthening the credibility and long-term effectiveness of digital Islamic outreach in the contemporary media landscape.
Co-Authors Agung Yuliyanto Nugroho Lucas Wong Ming Kiri Qomariyah Qomariyah Rachmat Prasetio