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All Journal Trending: Jurnal Manajemen dan Ekonomi Jurnal Penelitian dan Pengkajian Ilmiah
Sunyani Sunyani
Universitas Negeri Gorontalo
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Public Health

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Analisis Pemakaian Bahasa Persuasif pada Konten Promosi UMKM dan Pengaruhnya terhadap Peningkatan Pendapatan pada UMKM Just Koling Afastar Coffee Meilina Widya Dali; Silvana Sunge; Asrit I. Mohamad; Fathur Amruslim Samparaja; Alif Alfiansyah Hagu; Dwi Dytha Fathia Lobu; Trifina S. Katung; Sunyani Sunyani; Nur Fadilah Yahya; Nurul Fadilla Mopangga; Muniifa Hasan; Sania Fitri Talib; Rahmiyanti Abdul; Nazwa Fidya Gani; Firman Utina
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 3 No. 1 (2026): CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah, Januari 2026
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/cendekia.v3i1.2213

Abstract

The rapid development of digital technology has encouraged micro, small, and medium enterprises (MSMEs) to utilize social media as an effective and efficient promotional medium. One important aspect of digital promotion is the use of persuasive language, which plays a key role in attracting attention and influencing consumer interest. This study aims to analyze the use of persuasive language in promotional content of the MSME Just Koling Afastar Coffee and to examine its role in increasing consumer interest and supporting business revenue growth. This research employed a descriptive qualitative method with documentary and field approaches. Data were collected through interviews with the owner and manager of the MSME, as well as documentation of promotional content published on social media platforms. Data analysis was conducted using the Miles and Huberman model, which consists of data reduction, data display, and conclusion drawing. The findings indicate that the promotional content of Just Koling Afastar Coffee is dominated by persuasive language in the form of short, casual, and easily understood invitation sentences. The use of persuasive language plays an important role in attracting consumer interest, increasing social media interaction, and supporting the growth in the number of customers and business revenue. This study confirms that persuasive language is a relevant and applicable marketing communication strategy for MSMEs, particularly in social media-based digital promotion.
Pemberdayaan Pengelolaan Keuangan Fasilitas Wisata Maritim di Desa Olele Berbasis Akuntansi Sederhana Muh Alfarizi Maulana Fajar; Sunyani Sunyani; Meisy Didipu; Muhammad Rivaldo Thayb; Munifa Hasan; Nilawaty Yusuf; Alfi Sahri R. Baruadi
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 3 (2026): Juli: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i3.7433

Abstract

Olele Village is a leading marine tourism destination in Gorontalo Province, offering economic potential through boat rentals, snorkeling equipment, diving equipment, and tour guide services. However, the financial management of these businesses remains rudimentary and poorly organized. This community service activity aims to increase community understanding of the importance of simple accounting-based financial management. The implementation method involved observation, outreach, discussions, and mentoring of maritime tourism businesses in Olele Village. The results showed that most businesses did not routinely record transactions, mixed business funds with personal funds, and experienced difficulty calculating business profits. After the outreach and mentoring activities, the community began to understand the importance of simple financial record-keeping and was able to record income and expenses using a simple cash book. This activity had a positive impact on increasing community awareness of managing business finances more effectively, efficiently, and sustainably
Co-Authors Alfi Sahri Remi Baruadi Alif Alfiansyah Hagu Asrit I. Mohamad Dwi Dytha Fathia Lobu Fathur Amruslim Samparaja Firman Utina Meilina Widya Dali Meisy Didipu Muh Alfarizi Maulana Fajar Muhammad Rivaldo Thayb Munifa Hasan Muniifa Hasan Nazwa Fidya Gani Nilawaty Yusuf Nur Fadilah Yahya Nurul Fadilla Mopangga Rahmiyanti Abdul Sania Fitri Talib Silvana Sunge Trifina S. Katung