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All Journal PENG: Jurnal Ekonomi dan Manajemen Ekopedia: Jurnal Ilmiah Ekonomi
Bilal Arfiansyah
Universitas Muhammadiyah Bandung
Economics, Econometrics & Finance

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Pengaruh Word of Mouth dan Brand Image Terhadap Keputusan Pembelian Bilal Arfiansyah; Halimah Zahrah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/410wpq80

Abstract

The increasingly tight competition in the automotive industry, especially in the dirt bike and supermoto segments, requires companies to understand the factors that influence consumer purchasing interest. This study aims to analyze the influence of Word of Mouth and Brand Image on Consumer Purchase Intention of Honda CRF 150 motorcycles in Bandung City, with a study on the Bandung Supermoto Community. The research method used is a quantitative approach with descriptive and verification research types. Data collection techniques were carried out by distributing questionnaires to respondents who met the research criteria. The data obtained were analyzed using multiple linear regression analysis, t-test, F-test, and coefficient of determination. The results of the study indicate that Word of Mouth has a positive and significant effect on Purchase Intention, as well as Brand Image has a positive and significant effect on Purchase Intention. Simultaneously, Word of Mouth and Brand Image have a significant effect on Consumer Purchase Intention. These findings indicate that positive communication between consumers and a strong brand image play an important role in increasing purchase interest in the Honda CRF 150 motorcycle.
Implementasi Simulasi Ekspor Sebagai Media Pembelajaran Bisnis Internasional: Studi Kasus Produk Verward Fadlillah Ramadhan; Wildan Fathil Padil; Dava Indira Dandy; Rizal Mustofa; Noval Wijaya; Bilal Arfiansyah
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): Oktober-Desember, Integrating Environmental Economics and Business Innovation f
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/0gnvca44

Abstract

This study aims to analyze the implementation of a simulated export of a local t-shirt brand, Verward, to Japan by Management students. The simulation was conducted as part of experiential learning in the International Business course. A descriptive qualitative approach with a case study method was employed. Data were collected through communication records, shipping documentation, and confirmation of product receipt from the buyer in Japan. The results indicate that students were able to execute the export process in a real-world setting, including product selection, cross-border communication, international delivery, and transaction finalization. Key challenges faced included time zone differences, buyer trust, and understanding export procedures. However, these obstacles were addressed through effective communication strategies and teamwork. This simulation provided practical insight into small-scale export processes and enhanced students' readiness to engage in global business activities. The study recommends integrating export simulations into international business education as a method of experiential learning.
Co-Authors Dava Indira Dandy Fadlillah Ramadhan Halimah Zahrah Noval Wijaya Rizal Mustofa Wildan Fathil Padil