PENG: Jurnal Ekonomi dan Manajemen
Vol. 2 No. 4 (2025): Oktober-Desember, Integrating Environmental Economics and Business Innovation f

Implementasi Simulasi Ekspor Sebagai Media Pembelajaran Bisnis Internasional: Studi Kasus Produk Verward

Fadlillah Ramadhan (Universitas Muhammadiyah Bandung)
Wildan Fathil Padil (Universitas Muhammadiyah Bandung)
Dava Indira Dandy (Universitas Muhammadiyah Bandung)
Rizal Mustofa (Universitas Muhammadiyah Bandung)
Noval Wijaya (Universitas Muhammadiyah Bandung)
Bilal Arfiansyah (Universitas Muhammadiyah Bandung)



Article Info

Publish Date
21 Jul 2025

Abstract

This study aims to analyze the implementation of a simulated export of a local t-shirt brand, Verward, to Japan by Management students. The simulation was conducted as part of experiential learning in the International Business course. A descriptive qualitative approach with a case study method was employed. Data were collected through communication records, shipping documentation, and confirmation of product receipt from the buyer in Japan. The results indicate that students were able to execute the export process in a real-world setting, including product selection, cross-border communication, international delivery, and transaction finalization. Key challenges faced included time zone differences, buyer trust, and understanding export procedures. However, these obstacles were addressed through effective communication strategies and teamwork. This simulation provided practical insight into small-scale export processes and enhanced students' readiness to engage in global business activities. The study recommends integrating export simulations into international business education as a method of experiential learning.

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Journal Info

Abbrev

peng

Publisher

Subject

Economics, Econometrics & Finance

Description

Mengusung moto "Sinergi Pengetahuan untuk Kemajuan Ekonomi" adalah jurnal peer-review yang fokus di bidang Ekonomi Murni, Kependidikan Ekonomi, Manajemen, Kewirausahaan, Akuntansi, Ekonomi Islam dan bidang lainnya yang relevan dengan ekonomi yang belum pernah dipublikasikan dalam jurnal ...