Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Ekopedia: Jurnal Ilmiah Ekonomi
Amanda Chrisanty Wibowo
Universitas Negeri Jakarta
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Affiliate Marketing, Content Quality, dan Electronic Word of Mouth terhadap Purchase Decision Skincare Skintific oleh Gen Z pada TikTok Shop di Jabodetabek Amanda Chrisanty Wibowo; Annisa Lutfia; Daru Putri Kusumaningtyas
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/fw5hb703

Abstract

This study aims to analyze the influence of Affiliate Marketing, content quality, and electronic word of mouth on purchase decision of Skintific skincare products by Generation Z on TikTok Shop in Jabodetabek. A quantitative approach with a survey method was employed in this study. The population was Generation Z residing in Jabodetabek who had purchased Skintific products through TikTok Shop. A sample of 200 respondents was selected using purposive sampling technique. Data were collected through a questionnaire with a six-point Likert scale. Data analysis techniques included validity test, reliability test, normality test, heteroscedasticity test, simple linear regression analysis, t-test, and coefficient of determination test using IBM SPSS Statistics version 25. The results showed that Affiliate Marketing had a positive and significant effect on purchase decision (sig. 0.000; R² 22.1%), content quality had a positive and significant effect (sig. 0.000; R² 13.1%), and electronic word of mouth had a positive and significant effect (sig. 0.000; R² 26.2%). It can be concluded that all three variables have a positive and significant effect on purchase decision of Skintific products by Generation Z on TikTok Shop in Jabodetabek, with electronic word of mouth providing the greatest contribution.
Co-Authors Annisa Lutfia Daru Putri Kusumaningtyas