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All Journal MIX : Jurnal Ilmiah Manajemen EduChild: Majalah Ilmiah Pendidikan Didaktik : Jurnal Ilmiah PGSD STKIP Subang Journal of Applied Data Sciences Jurnal Ilmiah Wahana Pendidikan Dikmas: Jurnal Pendidikan Masyarakat dan Pengabdian Prosiding Seminar Nasional Pengabdian Kepada Masyarakat KOLONI Jurnal Bisnis, Manajemen, dan Keuangan Ekopedia: Jurnal Ilmiah Ekonomi Jurnal Ilmiah Ekonomi dan Manajemen Indonesia
Annisa Lutfia
Universitas Negeri Jakarta
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PERKEMBANGAN KEBIJAKAN PENDIDIKAN PRA SEKOLAH: FOKUS PADA INOVASI PENDIDIKAN TK Annisa Lutfia
EduChild: Majalah Ilmiah Pendidikan Vol 2, No 2 (2018): EDUCHILD: MAJALAH ILMIAH PENDIDIKAN
Publisher : Universitas Islam Nusantara

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Abstract

Semenjak tahun 2003, pola pendidikan pra-sekolah di Indonesia telah berkembang dan berubah lebih cepat dari sebelumnya. Minat meningkatkan kualitas pendidikan pra-sekolah terbukti dalam pengenalan kebijakan baru dan implementasi inisiatif baru dalam dekade terakhir. Perkembangan kebijakan ini telah menghasilkan perubahan signifikan dalam berbagai aspek standar kualitas pendidikan pra-sekolah di Indonesia. Makalah ini menyajikan konteks pendidikan dan praktek pendidikan pra-sekolah di Indonesia dan menyoroti kreativitas sebagai kunci untuk mempromosikan taman kanak-kanak yang berkualitas. Dimulai dari kebijakan yang dibuat oleh pemerintah sebagai landasan yuridis pendidikan anak usia, perkembangan kurikulum, standar tenaga pendidik, manajerial kelembagaan paud dan perkembangan metode pembelajaran. Hal ini dilakukan sebagai upaya untuk meningkatkan kualitas pendidikan di Indonesia khusunya pendidikan anak usia dini melalui jalur pendidikan formal. Kunci keberhasilan upaya ini adalah inovasi-inovasi yang terus dilakukan dan diupayakan oleh berbagai pihak dalam pendidikan. Inovasi-inovasi dalam berbagai komponen pendidikan terus dilakukan dan disesuaikan dengan perkembangan dan kebutuhan masyarakat
Peningkatan Potensi Bisnis Desa melalui Pelatihan Penyusunan Business Plan di BUMDes Surya Patih Corry Yohana; Annisa Lutfia; Nadya Fadillah Fidyallah; Muhammad Fawaiq; Bagas Nursetyo; Singgih Habibie Ramadhan
Dikmas: Jurnal Pendidikan Masyarakat dan Pengabdian Vol 2, No 4 (2022): December
Publisher : Magister Pendidikan Nonformal Pascasarjana Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/dikmas.2.4.1031-1038.2022

Abstract

Village-Owned Enterprises (BUMDes) are part of optimizing the village economy. However, the role of BUMDes is still not optimal in improving the village economy. In this regard, this service activity was carried out by conducting training in the preparation of business plans with the CANVAS model at BUMDes Surya Patih, Subang Regency, West Java. Prior to the training, a survey was conducted to map the problems and needs of BUMDes managers. Business plan preparation training is carried out through lecture, discussion and practice methods guided by a dedicated team. The participants of this training were 15 BUMDes managers. After the training, BUMDes managers are expected to be able to produce business designs using the CANVAS model. This service is considered an important strategic effort in developing the role of BUMDes in increasing village business potential.Badan Usaha Milik Desa (BUMDes) merupakan bagian untuk mengoptimalkan perekonomian desa. Namun, peran BUMDes masih dirasa belum optimal dalam meningkatkan perekonomian desa. Berkaitan dengan hal tersebut, kegiatan pengabdian ini dilakukan dengan membuat pelatihan penyusunan rencana bisnis dengan model CANVAS di BUMDes Surya Patih Kabupaten Subang Jawa Barat. Sebelum dilakukan pelatihan dilakukan survey untuk memetakaan permasalahan dan kebutuhan dari pengelola BUMDes. Pelatihan penyusunan rencana bisnis dilakukan melalui metode ceramah, diskusi dan praktik yang dipandu oleh tim pengabdi. Peserta pelatihan ini sebanyak 15 orang pengelola BUMDes. Pasca pelatihan, pengelola BUMDes diharapkan dapat menghasilkan rancangan bisnis dengan model CANVAS. Pengabdian ini dinilai penting upaya strategis dalam mengembangan peran BUMDes dalam meningkatkan potensi bisnis desa.
PELATIHAN OPTIMALISASI FUNGSI MEDIA SOSIAL UNTUK SARANA PROMOSI UMKM CILINCING JAKARTA UTARA Nadya Fadillah Fidhyallah; Corry Yohana; Muhammad Fawaiq; Annisa Lutfia; Rina Herlina
Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Vol 3 (2022): PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT - SNPPM2022
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Negeri Jakarta

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Abstract

Abstract There are two main problems felt by micro, small and medium enterprises (MSME), namely: (1) the lack of skills of MSME actors in developing businesses (2) the lack of skills of MSME’s actors in using social media as a promotional medium. The Social Media Function Optimization Training for MSME Promotion Facilities is an activity to improve the promotion and marketing competence of MSME actors. The training was carried out on June 12, 2022, attended by a number of MSME actors with various types of businesses they run such as coffee shop entrepreneurs, food entrepreneurs, and so on. The activities carried out in this series of services include: (1) Providing material on how to optimize the function of social media, (2) Checking various e-commerce, and (3) Checking and improving promotions for MSMEs. After the Social Media Function Optimization Training for MSME Promotion Facilities, 93% of participants gave a positive assessment of the training provided. On the other hand, the participants also requested that training could be followed up with various other trainings. Another potential that can be developed in the future is related to the form of training which is developed into a workshop so that participants can directly practice the materials. It is hoped that MSME actors in partner places can take advantage of social media as a promotional medium so that they can increase their sales and profits. Abstrak Terdapat dua permasalahan utama yang dirasakan pelaku UMKM, yaitu: (1) kurangnya keterampilan pelaku UMKM dalam mempromosikan usahanya (2) kurangnya keterampilan pelaku UMKM dalam memanfaatkan media sosial sebagai media promosi. Kegiatan Pelatihan Optimalisasi Fungsi Media Sosial Untuk Sarana Promosi UMKM merupakan kegiatan untuk meningkatkan kompetensi promosi maupun pemasaran pelaku UMKM. Pelatihan dilakukan pada 12 Juni 2022 dan dihadiri oleh sejumlah pelaku UMKM di Kecamatan Cilincing Jakarta Utara dengan berbagai jenis usaha yang mereka jalankan seperti pengusaha kedai kopi, pengusaha makanan, pengusaha pakaian, dan lain sebagainya. Adapun aktivitas yang dilakukan dalam rangkaian kegiatan pengabdian ini meliputi: (1) Pemberikan materi bagaimana mengoptimalkam fungsi media sosial, (2) Pengecekan berbagai e-commerce, dan (3) Pengecekan dan perbaikan promosi untuk UMKM. Setelah kegiatan Pelatihan Optimalisasi Fungsi Media Sosial Untuk Sarana Promosi UMKM, 93 % peserta memberikan penilaian yang positif terhadap pelatihan yang diberikan. Di sisi lain, para peserta juga meminta agar kegiatan pelatihan seperti ini dapat ditindaklanjuti dengan berbagai pelatihan lainnya. Potensi lainnya yang dapat dikembangkan kedepan adalah berkaitan dengan bentuk pelatihan yang dikembangkan menjadi workshop agar peserta dapat langsung mempraktikkan materi yang disampaikan sehingga narasumber hanya berperan sebagai fasilitator yang memonitoring langsung kemampuan para peserta. diharapkan pelaku UMKM di tempat mitra dapat memanfaatkan social media sebagai media promosi sehingga dapat meningkatkan penjualan dan keuntungan mereka.
Pengaruh Kepemimpinan Autentik dan Kesejahteraan Afektif terhadap Komitmen Afektif Karyawan Startup Bidang Edutech Melianti Saruksuk; Nurdin Hidayat; Annisa Lutfia
Jurnal Bisnis, Manajemen, dan Keuangan Vol 3 No 2 (2022): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0302.17

Abstract

This study aims to analyze the effect of authentic leadership and affective well-being on the affective commitment of employees at PT Daya Cerdas Bangsa. The type of research is quantitative research. The population of the study is all employees of PT Daya Cerdas Bangsa. The sampling technique used purposive sampling in order to obtain a sample of 200 employees. The research method was conducted by survey using google form with a five-point Likert scale. The data analysis technique used SPSS and Amos. Based on the test, it can be said that authentic leadership has a positive and significant effect on affective well-being. Authentic leadership has a positive and significant effect on affective commitment. Affective well-being has a positive and significant effect on affective commitment. In addition, authentic leadership can have a direct effect on affective commitment or through the mediation of affective well-being. This study found that the positive effect of the third variable was 48.5%, 43.8%, 45.1%. influenced by other factors. Penelitian ini bertujuan untuk menganalisis pengaruh kepemimpinan autentik dan kesejahteraan afektif terhadap komitmen afektif karyawan di PT Daya Cerdas Bangsa. Jenis penelitian adalah penelitian kuantitatif. Populasi dari penelitian ini seluruh karyawan PT Daya Cerdas Bangsa. Teknik pengambilan sampel menggunakan purposive sampling sehingga diperoleh sampel sebanyak 200 karyawan. Metode penelitian dilakukan dengan survei menggunakan google form dengan skala likert lima poin. Teknik analisis data menggunakan SPSS dan Amos. Berdasarkan hasil pengujian dapat disimpulkan bahwa kepemimpinan autentik berpengaruh positif dan signifikan terhadap kesejahteraan afektif. Kepemimpinan autentik berpengaruh positif dan signifikan terhadap komitmen afektif. Kesejahteraan afektif berpengaruh positif dan signifikan terhadap komitmen afektif. Selain itu kepemimpinan autentik dapat berpengaruh secara langsung terhadap komitmen afektif ataupun melalui mediasi dari kesejahteraan afektif. Penelitian ini menemukan bahwa pengaruh positif dari ketiga variabel sebesar 48,5%, 43,8%, 45,1%. Selebihnya dipengaruhi oleh faktor lain.
Pengaruh Intensitas Penggunaan Media Sosial, Motivasi Belajar, Dan Manajemen Waktu Terhadap Prokratinasi Akademik Siswa SMKN 25 Jakarta Nadila Nur Latifah; Corry Yohana; Annisa Lutfia
KOLONI Vol. 2 No. 3 (2023): SEPTEMBER 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/koloni.v2i3.506

Abstract

This is a quantitative-research aimed to examine the influence of social media usage intensity, learning motivation, and time management on academic procrastination. The study involved a sample of 188 students from X and XI grades at SMKN 25 Jakarta, selected using proportional random sampling based on the Slovin formula. The data were analyzed using the SEM-PLS method with Smart PLS 4.0 software. The main objective of this research is to identify the effects of independent and dependent variables, both individually and collectively. To test these relationships, coefficient of determination, t-test, and F-test methods were used. The results of the hypothesis testing revealed that: (1) Intensity of Social Media Usage has a positive and significant effect on Academic Procrastination, (2) Learning Motivation has a negative and significant effect on Academic Procrastination, (3) Time Management has a negative and significant effect on Academic Procrastination, and (4) Collectively, Intensity of Social Media Usage, Learning Motivation, and Time Management have a significant impact on Academic Procrastination. Keywords: intensity of social media use, learning motivation, time management, academic procrastination
The Effect of Academic Stress and Time Management on Academic Procrastination, with Cyberloafing as an Intervening Variable, among Students of SMKN 8 Jakarta Ahmad Syarif; Annisa Lutfia; Rizka Zakiah
Jurnal Ilmiah Wahana Pendidikan Vol 12 No 6.B (2026): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

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Abstract

This study analyzes the effect of academic stress and time management on academic procrastination, mediated by cyberloafing, among SMKN 8 Jakarta students. Using a quantitative approach, a sample of 257 students was selected from a 715-students population (grades 10 and 11) via proportional random sampling and the Slovin formula. Data were analyzed using PLS-SEM via SmartPLS 4.0 software. Outer model tests confirmed convergent validity, discriminant validity (HTMT < 0,90), and reliability (composite reliability and cronbach’s alpha > 0,70). Inner model evaluation yielded an R-Square of 0,082 for cyberloafing and 0,445 for academic procrastination. Direct effect tests proved academic stress (β = 0,402; t-value = 8,259; p-value = 0,000) and cyberloafing (β = 0,331; t-value = 4,702; p-value = 0,000) positively affect academic procrastination, while time management affects it negatively (β = -0,294; t-value = 5,651; p-value = 0,000). Academic stress positively affects cyberloafing (β = 0,238; t-value = 3,802; p-value = 0,000), whereas time management affects it negatively (β = -0,166; t-value = 2,742; p-value = 0,006). Cyberloafing positively mediates the effect of academic stress (β = 0,079; t-value = 3,558; p-value = 0,000) and negatively mediates the effect of time management (β = -0,055; t-value = 2,104; p-value = 0,035) on academic procrastination. Ultimately, academic procrastination is driven by seeking enjoyable activities, academic stress primarily stems from family expectations, effective time management requires distraction-free environments, and cyberloafing mostly involves social media use during class.
Pengaruh Flow Experience, Perceived Enjoyment, dan Price Perception terhadap Impulsive Buying dalam Fitur Live Shopping TikTok pada Generasi Z DKI Jakarta Andini Destyaningrum; Annisa Lutfia; Bagus Kharismawan
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 1 (2026): JANUARI -JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/7tm16j57

Abstract

The shift in consumer behavior toward the digital ecosystem has driven the popularity of TikTok's Live Shopping feature, which integrates entertainment and interactive commerce. Intensive interaction and promotion within live broadcasts often trigger impulsive purchases, particularly among Generation Z in DKI Jakarta, known as the most active social media users. This study aims to analyze the influence of flow experience, perceived enjoyment, and price perception on impulsive buying in TikTok Live Shopping among Generation Z in DKI Jakarta. This study employs a quantitative approach with survey research method. The sample consists of Generation Z residing in DKI Jakarta who have watched or shopped through TikTok Live Shopping, obtained through purposive sampling. Data were collected using questionnaires and analyzed using multiple linear regression. The results show that flow experience and price perception have a positive and significant effect on impulsive buying, while perceived enjoyment has no significant effect. These findings indicate that impulsive purchasing decisions are more driven by deep psychological engagement and price perception rather than merely feeling entertained. This research is expected to serve as a reference for digital business practitioners in designing more effective marketing strategies
Pengaruh Advertising dan Virtual Item Value terhadap Purchase Decision pada Game Roblox Shelomita Joanna Siregar; Annisa Lutfia; Ivan Putranto
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/4860eg74

Abstract

This study aims to analyze the influence of advertising and virtual item value on purchase decisions in the Roblox game. The study is motivated by the rapid growth of the virtual economy in the gaming industry, where advertising strategies and players’ perceptions of virtual item value are considered factors that may influence purchasing decisions. This research employed a quantitative approach using a survey method. The population consisted of Roblox players who had previously purchased virtual items, while the sample comprised 130 respondents selected through purposive sampling. Data were collected through questionnaires and analyzed using multiple linear regression analysis with the assistance of SPSS software. The results indicate that advertising has a positive and significant effect on purchase decisions in Roblox. Virtual item value also has a positive and significant effect on purchase decisions in Roblox. Simultaneously, advertising and virtual item value have a positive and significant effect on purchase decisions in Roblox.
Women, Environment and Marketing: What Drives Green Purchase Intention of Cloth Menstrual Pads Among Generation Z Andi Muhammad Sadat; Rachela Putri Hanasti; Nilnal Muna; Annisa Lutfia; Wisuwat Wannamakok
MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 2 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i2.004

Abstract

Objectives: This study investigates the influence of environmental knowledge, green advertising, and environmental concern on green purchase intention toward cloth menstrual pad products, with attitude toward green products serving as a mediating variable and sustainability awareness functioning as a moderating variable.Methodology: Data were collected through an online survey of 421 Generation Z women residing in major Indonesian cities, namely Jakarta, Bandung, Surabaya, Medan, and Makassar, and analyzed using SmartPLS 4.Finding: The results reveal that environmental knowledge, green advertising, and environmental concern exert significant positive effects on attitudes toward green products, which subsequently enhance green purchase intention. Notably, environmental knowledge demonstrates a negative direct effect on purchase intention, while sustainability awareness fails to moderate the proposed relationships.Conclusion: These findings offer valuable insights for manufacturers, marketers, policymakers, and environmental organizations seeking to foster green purchase intention, particularly for sustainable products such as cloth menstrual pads
Pengaruh Affiliate Marketing, Content Quality, dan Electronic Word of Mouth terhadap Purchase Decision Skincare Skintific oleh Gen Z pada TikTok Shop di Jabodetabek Amanda Chrisanty Wibowo; Annisa Lutfia; Daru Putri Kusumaningtyas
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/fw5hb703

Abstract

This study aims to analyze the influence of Affiliate Marketing, content quality, and electronic word of mouth on purchase decision of Skintific skincare products by Generation Z on TikTok Shop in Jabodetabek. A quantitative approach with a survey method was employed in this study. The population was Generation Z residing in Jabodetabek who had purchased Skintific products through TikTok Shop. A sample of 200 respondents was selected using purposive sampling technique. Data were collected through a questionnaire with a six-point Likert scale. Data analysis techniques included validity test, reliability test, normality test, heteroscedasticity test, simple linear regression analysis, t-test, and coefficient of determination test using IBM SPSS Statistics version 25. The results showed that Affiliate Marketing had a positive and significant effect on purchase decision (sig. 0.000; R² 22.1%), content quality had a positive and significant effect (sig. 0.000; R² 13.1%), and electronic word of mouth had a positive and significant effect (sig. 0.000; R² 26.2%). It can be concluded that all three variables have a positive and significant effect on purchase decision of Skintific products by Generation Z on TikTok Shop in Jabodetabek, with electronic word of mouth providing the greatest contribution.
Co-Authors Ahmad Syarif Amanda Chrisanty Wibowo Andi Muhammad Sadat Andini Destyaningrum Ati Sumiati Bagas Nursetyo Bagus Kharismawan Corry Yohana Daru Putri Kusumaningtyas Desti Hapsari Dwi Kismayanti Respati Fidhyallah, Nadya Fadillah Ivan Putranto Jati, Kuat Waluyo Kusworo Melianti Saruksuk Muhammad Fawaiq Nadila Nur Latifah Nilnal Muna Nurdin Hidayat Rachela Putri Hanasti Rina Herlina Rizka Zakiah Shelomita Joanna Siregar Singgih Habibie Ramadhan Wisuwat Wannamakok