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All Journal JMAEKA: Jurnal Manajemen Ekonomi Akuntansi Sinergi : Jurnal Ilmiah Multidisiplin
Nurul Hasanah
Universitas Bina Sarana Informatika
Aerospace Engineering Humanities Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Physics Social Sciences

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Pengaruh Rebranding Dan Brand Image Terhadap Keputusan Pembelian Produk Kosmetik Dan Skincare Hanasui Di Jakarta Barat: The Influence of Rebranding and Brand Image on the Purchase Decision of Hanasui Cosmetics and Skincare Products in West Jakarta Nurul Hasanah; Ratih Setyo Rini
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 3 (2026): Juni 2026 - Agustus 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i3.445

Abstract

ABSTRACT Abstract - This study aims to determine the effect of rebranding and brand image on purchasing decisions for Hanasui cosmetics and skincare products in West Jakarta, both partially and simultaneously. The research method used a quantitative approach with a survey technique. A sample of 100 respondents was selected using purposive sampling and analyzed using multiple linear regression with the help of SPSS version 27. The t-test results indicate that rebranding (t = 5.482; sig. < 0.001) and brand image (t = 7.166; sig. < 0.001) have a significant partial effect on purchasing decisions. The F test produced a calculated f value of 178.016 > f table 3.09 with sig. < 0.05, indicating that both variables have a significant simultaneous effect. The Adjusted R² value of 0.781 shows that 78.1% of the variation in purchasing decisions is influenced by Rebranding and brand image. This study confirms that brand image has a dominant influence on purchase decisions compared to Rebranding. These results reinforce the importance of visual identity consistency and positive brand perception in shaping consumer behavior. Keywords: Rebranding, Brand image, Purchase Decision
Pengaruh Kompensasi dan Motivasi Kerja Terhadap Kinerja Karyawan pada Head Office PT XYZ Nurul Hasanah; Nurlaela Eva Puji Lestari
Sinergi : Jurnal Ilmiah Multidisiplin Vol. 2 No. 10 (2026): Sinergi: Jurnal Ilmiah Multidisiplin
Publisher : PT. AHLAL PUBLISHER NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66914/nq2wfa23

Abstract

Kompensasi yang adil dan motivasi kerja yang tinggi merupakan faktor penting yang dapat mendorong karyawan untuk bekerja secara optimal, sehingga mampu meningkatkan kinerja karyawan pada Head Office PT XYZ. Penelitian ini bertujuan untuk mengetahui pengaruh Kompensasi dan Motivasi Kerja terhadap Kinerja Karyawan, baik secara parsial maupun simultan. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik sampling jenuh (sensus) terhadap 40 karyawan Head Office PT XYZ sebagai responden. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan uji regresi linear berganda dengan bantuan program SPSS versi 26, meliputi uji parsial (uji t), uji simultan (uji F), dan uji koefisien determinasi. Hasil penelitian menunjukkan bahwa Kompensasi berpengaruh positif dan signifikan terhadap Kinerja Karyawan (Sig. 0,020 < 0,05), sedangkan Motivasi Kerja tidak berpengaruh signifikan (Sig. 0,924 > 0,05). Secara simultan, Kompensasi dan Motivasi Kerja berpengaruh signifikan terhadap Kinerja Karyawan (Sig. 0,004 < 0,05) dengan kontribusi sebesar 25,9% (R Square = 0,259), sedangkan 74,1% sisanya dipengaruhi oleh faktor lain di luar penelitian ini.Kata Kunci: Kompensasi, Motivasi Kerja, Kinerja KaryawanAbstractFair compensation and high work motivation are important factors that can encourage employees to work optimally, thereby improving employee performance at the Head Office of PT XYZ. This study aims to determine the effect of Compensation and Work Motivation on Employee Performance, both partially and simultaneously. This study uses a quantitative approach with a saturated sampling technique (census) involving 40 employees of the Head Office of PT XYZ as respondents. Data were collected through questionnaires and analyzed using multiple linear regression with the help of SPSS version 26, including the partial test (t-test), simultaneous test (F-test), and coefficient of determination test. The results show that Compensation has a positive and significant effect on Employee Performance (Sig. 0.020 < 0.05), while Work Motivation has no significant effect (Sig. 0.924 > 0.05). Simultaneously, Compensation and Work Motivation have a significant effect on Employee Performance (Sig. 0.004 < 0.05), contributing 25.9% (R Square = 0.259), while the remaining 74.1% is influenced by other factors outside this study.Keywords: Compensation, Work Motivation, Employee Performance
Co-Authors Nurlaela Eva Puji Lestari Ratih Setyo Rini