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All Journal Bulletin of Management and Business Sainsbertek Jurnal Ilmiah Sains & Teknologi
Helga Carissa Putri
Universitas Ma Chung
Arts Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Medicine & Pharmacology Public Health Social Sciences

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Beneath The Shadow of “Java-Centrism”: Indonesian MSMEs Constraints during Pandemic Aditya Nirwana; Ounu Zakiy Sukaton; Helga Carissa Putri
Bulletin of Management and Business Vol. 6 No. 2 (2025): October 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v6i2.450

Abstract

Although Micro, Small, and Medium Enterprises (MSMEs) are often perceived as the most resilient sector during the COVID-19 pandemic, there has been no comprehensive study mapping the challenges faced by MSMEs in Indonesia throughout this period. The objective of this study is to provide a more complete overview of the constraints encountered by MSMEs during the COVID-19 pandemic in Indonesia and to compare the development of MSMEs during the pandemic with their geographical distribution across the country. Using a Systematic Literature Review (SLR) method and a narrative review approach, this study found that during the COVID-19 pandemic, Indonesian MSMEs primarily faced market-related constraints (39.47%), followed by knowledge constraints (34.21%), policy constraints (15.79%), and physical constraints (10.53%). A more detailed examination revealed that most MSMEs struggled with limited technological knowledge and skills (73%), followed by limited business knowledge (11%), difficulty in innovation (8%), lack of financial management knowledge (4%), and limited tax knowledge (4%). These challenges are interrelated, and many MSMEs experience multiple types of constraints simultaneously. The study also found that MSME development is predominantly concentrated on the island of Java compared to other islands, a phenomenon referred to as “Java-centrism.”
PERANCANGAN BRAND IDENTITY “SULA PROJECTS” UNTUK MEMBANGUN BRAND AWARENESS DI KOTA MALANG Helga Carissa Putri; Ayyub Anshari Sukmaraga; Amar Ma'ruf Stya Bakti
Sainsbertek Jurnal Ilmiah Sains & Teknologi Vol. 7 No. 1 (2026): September - Sainsbertek Jurnal Ilmiah Sains & Teknologi
Publisher : Ma Chung Press, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/sb.v7i1.430

Abstract

Sula Projects merupakan brand hasil refleksi terhadap tingginya volume sampah di Indonesia sehingga berinisiatif untuk mengurangi keluarnya limbah rumah tangga dengan metode upcycling sekaligus merawat gaya hidup zero waste. Brand memiliki potensi untuk tampil pada pasar tetapi brand belum mempunyai identitas visual yang konsisten sebagai identitas di antara kompetitor. Maka dari itu perancangan ini bertujuan untuk membangun kesadaran publik melalui perancangan identitas visual dan membuat panduan merek berupa buku graphic standard manual. Metode penelitian yang digunakan merupakan kualitatif deskriptif sehingga data dikumpulkan melalui studi pustaka, wawancara, serta observasi dan dianalisis menggunakan Strenght, Weaknesess, Opportunity, Threat (SWOT). Berikutnya, dalam perancangan identitas visual digunakan metode perancangan Four-D. Hasil perancangan merupakan identitas visual yang disusun pada media utama GSM sebagai buku panduan penggunaan grafis. Uji validasi menyatakan kelayakan identitas visual tetapi perlu memperhatikan konsistensi penggunaan warna pada media terapan. Dengan demikian, kekurangan yang dimiliki pada perancangan ini dapat membuka peluang perancangan lanjutan untuk mengembangkan aspek yang masih kurang.
Co-Authors Aditya Nirwana Amar Ma'ruf Stya Bakti AYYUB ANSHARI SUKMARAGA Sukaton, Ounu Zakiy