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Diskursus Edukasi Literasi Digital Di Youtube: (Analisis Wacana Kritis Norman Fairclough Terhadap Kanal Youtube @pertajampolapikir) Rifqi Syahlendra; Masriah Masriah; Rafli Akram Kurniansyah; Devi Novianti; Riskya Khairunisa Novitasari
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Vol 7 No 2 (2026): August
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/buanakomunikasi.2026.7.2.5481

Abstract

This study aims to analyze how the construction of digital literacy education discourse is formed in the YouTube content of @PertajamPolapikir, identify the ideologies and representations that emerge within it, and understand the educational communication strategies used in building digital literacy awareness among internet users. The method used is a qualitative approach with Norman Fairclough's Critical Discourse Analysis (CDA), which covers three dimensions: text, discourse practice, and social practice. Data were collected through video observation, documentation, and literature review. The results show that in the text dimension, the use of metaphors demonstrates dramatization that frames digital addiction and mental health. In discourse practice, content is produced systematically combining popular language and semi-scientific legitimacy to strengthen persuasive power. And in socio-cultural practice, discourse reflects the power relations between platforms and users in the context of digital culture.
URGENSI PENGUATAN MODAL DIGITAL MAHASISWA DALAM MENGHADAPI KESENJANGAN DIGITAL DI PERGURUAN TINGGI Rifqi Syahlendra; Adrie Arief Wibisono; Rafli Akram Kurniansyah
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 5 (2026): October (2026)
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/kfgtgv21

Abstract

Abstract: Digital transformation in higher education requires students to have adequate digital skills, but their familiarity with technology does not always reflect their ability to use it productively for academic needs. This study aims to explain the urgency of strengthening students' digital capital in addressing the digital divide in higher education, focusing on basic computer skills as a gateway to digital capital formation. The study used a descriptive qualitative approach, supported by initial survey of 187 students and direct observation based on practical tests of 308 third-semester students in the Communication Studies Program at Pamulang University, with 250 students having test scores ranging from 1–5. The results showed that students had adequate access to digital devices, but their average basic computer skills were only 2.97 (adequate category), with 51.2% of students in that category and glaring weaknesses in superscript writing, justifying formatting, and document size and margin settings. These findings confirm that digital divide is no longer limited to access issues, but has shifted to skills and quality of technology use. The study recommends that higher education institutions design more targeted digital capital strengthening programs, starting from mapping basic skills to training in productivity applications based on real academic needs. Keyword: digital capital; digital divide; basic computer skills; college students; college   Abstrak: Transformasi digital di perguruan tinggi menuntut mahasiswa memiliki kemampuan digital memadai, namun kedekatan mereka dengan teknologi tidak selalu mencerminkan kemampuan menggunakannya secara produktif untuk kebutuhan akademik. Penelitian ini bertujuan menjelaskan urgensi penguatan modal digital mahasiswa dalam menghadapi kesenjangan digital di perguruan tinggi, dengan berfokus pada kemampuan komputer dasar sebagai pintu masuk pembentukan modal digital. Penelitian menggunakan pendekatan kualitatif deskriptif, didukung survei awal terhadap 187 mahasiswa dan observasi langsung berbasis uji praktik terhadap 308 mahasiswa semester tiga Program Studi Ilmu Komunikasi Universitas Pamulang, dengan 250 mahasiswa memiliki skor uji pada rentang 1–5. Hasil penelitian menunjukkan mahasiswa telah memiliki akses memadai terhadap perangkat digital, tetapi rata-rata kemampuan komputer dasar hanya berada pada skor 2,97 (kategori cukup), dengan 51,2% mahasiswa berada pada kategori tersebut dan kelemahan mencolok pada penulisan superscript, format justify, serta pengaturan ukuran dan margin dokumen. Temuan ini menegaskan bahwa kesenjangan digital tidak lagi terbatas pada persoalan akses, melainkan bergeser pada keterampilan dan kualitas penggunaan teknologi. Penelitian merekomendasikan agar perguruan tinggi merancang program penguatan modal digital yang lebih terarah, dimulai dari pemetaan kemampuan dasar hingga pelatihan aplikasi produktivitas berbasis kebutuhan akademik nyata. Kata kunci: modal digital; kesenjangan digital; keterampilan komputer dasar; mahasiswa; perguruan tinggi