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All Journal Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi)
Riskya Khairunisa Novitasari
Universitas Pamulang
Religion Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Diskursus Edukasi Literasi Digital Di Youtube: (Analisis Wacana Kritis Norman Fairclough Terhadap Kanal Youtube @pertajampolapikir) Rifqi Syahlendra; Masriah; Rafli Akram Kurniansyah; Devi Novianti; Riskya Khairunisa Novitasari
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Vol 7 No 2 (2026): August
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/buanakomunikasi.2026.7.2.5481

Abstract

This study aims to analyze how the construction of digital literacy education discourse is formed in the YouTube content of @PertajamPolapikir, identify the ideologies and representations that emerge within it, and understand the educational communication strategies used in building digital literacy awareness among internet users. The method used is a qualitative approach with Norman Fairclough's Critical Discourse Analysis (CDA), which covers three dimensions: text, discourse practice, and social practice. Data were collected through video observation, documentation, and literature review. The results show that in the text dimension, the use of metaphors demonstrates dramatization that frames digital addiction and mental health. In discourse practice, content is produced systematically combining popular language and semi-scientific legitimacy to strengthen persuasive power. And in socio-cultural practice, discourse reflects the power relations between platforms and users in the context of digital culture.
Co-Authors Devi Novianti Masriah Rafli Akram Kurniansyah Rifqi Syahlendra