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All Journal Interdependence Journal of International Studies
Rahman, Rayyan Ramadana
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Social Sciences

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Penyelenggaraan Piala Dunia U-17 di Indonesia Tahun 2023 Dilihat Melalui Dimensi Diplomasi Publik Rahman, Rayyan Ramadana; Alexandra, Frisca; Anggraini, Yayuk
Interdependence Journal of International Studies Vol. 7 No. 1 (2026): Interdependence Journal of International Studies
Publisher : Department of International Relations, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/ijis.v7i1.105

Abstract

This study aims to analyze Indonesia's public diplomacy through the organization of the 2023 FIFA U-17 World Cup as an effort to restore its national image in the global arena, following the Kanjuruhan tragedy and the cancellation of the 2023 FIFA U-20 World Cup. This research employs a qualitative approach using library research and internet-based sources, framed by two dimensions of Mark Leonard’s three-dimensional public diplomacy model, namely news management and strategic communication. The findings reveal that the hosting of the U-17 World Cup in Indonesia was not merely a sporting event, but also an effective instrument of public diplomacy. By applying Leonard’s dimensions of public diplomacy, Indonesia successfully rebuilt a positive international image, promoted its soft power through cultural and sports appeal, and strengthened international relations. This inclusive and positive approach demonstrates that sports, particularly football, can serve as a powerful tool for building bridges between nations and shaping a more favorable global perception of Indonesia.
Co-Authors Alexandra, Frisca Yayuk Anggraini