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Petrus Petrus
Universitas Indonesia Timur
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Socialization of Tokka Nature Tourism MSMEs in Maros Regency Petrus Petrus; Nurmillah Nurmillah; Arga Arga; Muh. Darwis Nur Tinri; Suwardi Suwardi
Jurnal Perjuangan dan Pengabdian Masyarakat : JPPM Vol. 2 No. 1 (2026): 31 Januari 2026
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Pejuang Republik Indonesia

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Abstract

This community service aims to increase awareness and capacity of MSME actors in developing the Tokka natural tourism sector in Maros Regency, South Sulawesi. Tokka natural tourism has great potential as an ecotourism destination with distinctive karst natural beauty, natural caves, and high biodiversity. However, this potential has not been optimally utilized by local communities, especially MSME actors engaged in the tourism sector. The method used in this service is a participatory approach through socialization, training, and mentoring to local MSME actors. The activity was carried out involving the Maros Regency Tourism Office, local tourism communities, and academics from the Islamic University of Makassar. The results of the service show that after participating in the socialization program, MSME actors have a better understanding of the importance of digital-based tourism promotion, local product packaging, and environmentally friendly services. In addition, this activity also encourages collaboration among MSME actors to create integrated tourism packages that combine culinary, handicrafts, and local tour guide services. This program is expected to increase tourist visits, create new jobs, and improve the economic welfare of communities around the Tokka tourism area.
Empowerment of MSME Activities of the Pallemba Bolangi Community, Gowa Regency Petrus Petrus; Nurmillah Nurmillah; Riskal Fitri
Jurnal Perjuangan dan Pengabdian Masyarakat : JPPM Vol. 2 No. 2 (2026): 31 Mei 2026
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Pejuang Republik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66968/k9qa5h14

Abstract

This community service activity aims to empower Micro, Small, and Medium Enterprises (MSMEs) in Pallemba Bolangi Hamlet, Gowa Regency, South Sulawesi, by strengthening business management, digital marketing, and product packaging capacities. The Pallemba Bolangi area has considerable local economic potential, particularly in processed local food, woven handicrafts, and highland agricultural products, yet management practices remain traditional and are not yet oriented toward wider markets. The method used is a participatory approach through socialization, training, and direct mentoring conducted over two days, on 26–27 April 2026, involving the village government, community leaders, and academics. The results show that participants experienced increased understanding of digital marketing strategies, more attractive product packaging techniques, and basic business financial record-keeping. This activity also encouraged a growing spirit of collaboration among MSME actors in jointly marketing the hamlet's flagship products. This program is expected to be an initial step in strengthening the local economy based on local potential in Gowa Regency and to encourage the emergence of MSMEs that are more independent, well-organized, and competitive.  
Co-Authors Arga Arga Muh. Darwis Nur Tinri Nurmillah Nurmillah Riskal Fitri Suwardi Suwardi