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naziah nilda syah
Universitas Selamat Sri
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Estetika sebagai Komoditas: Strategi Visual Poster Film Indonesia di Netflix naziah nilda syah
IMAJI Vol. 17 No. 2 (2026): Pemasaran dan Eksibisi Film
Publisher : Fakultas Film dan Televisi - Institut Kesenian Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52290/imaji.v17i2.483

Abstract

Perkembangan platform Over-The-Top (OTT) seperti Netflix menempatkan poster film sebagai antarmuka visual yang berkompetisi dalam mekanisme attention economy. Penelitian kualitatif deskriptif ini bertujuan menganalisis bagaimana estetika visual pada poster film Indonesia dikonstruksi sebagai strategi komunikasi sekaligus sebagai komoditas dalam ekosistem platform streaming. Objek penelitian terdiri atas lima poster film Indonesia yang menduduki peringkat Top 5 Netflix Indonesia periode 2024–2026, yaitu 24 Jam Bersama Gaspar, Tuhan, Izinkan Aku Berdosa, Malam Pencabut Nyawa, Kabut Berduri, dan Siksa Kubur. Analisis dilakukan melalui pendekatan estetika fotografi formal, semiotika Roland Barthes, serta perspektif ekonomi politik media. Hasil penelitian menunjukkan bahwa elemen-elemen visual seperti pencahayaan, komposisi, warna, perspektif, dan simbol visual dikonstruksi untuk menghasilkan makna pada tingkat denotasi, konotasi, dan mitos sekaligus mengarahkan perhatian audiens melalui penyederhanaan narasi ke dalam penanda visual yang dominan. Temuan ini menunjukkan bahwa dalam ekosistem Netflix, estetika visual tidak hanya membangun identitas film, tetapi juga berfungsi sebagai strategi komunikasi yang meningkatkan visibilitas konten dalam kompetisi perhatian. Penelitian ini berkontribusi dengan memperluas kajian poster film dari pendekatan semiotika menuju pemahaman mengenai hubungan antara konstruksi estetika visual, komodifikasi, dan attention economy pada platform streaming.
Basic Digital Camera Operation Training For Students Of Kanisius Sumber Junior High School, Magelang Regency Naziah Nilda Syah; Adhytia Rizkyhimawan
JURNAL INOVASI HASIL PENGABDIAN (JIHAN) Vol. 4 No. 2 (2026): Jurnal Inovasi Hasil Pengadian (JIHAN)
Publisher : 3026-1791

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51792/cs0vdp46

Abstract

This community service activity aims to enhance visual literacy and technical photography skills for students at SMP Kanisius Sumber through the use of professional digital cameras. The primary challenge faced by the partner was a high interest in visual content without a corresponding technical understanding of DSLR/mirrorless camera operation. The training was conducted over two days on November 6-7, 2025, involving 15 students. The method employed was experiential learning, which included a theoretical briefing on the Exposure Triangle concept and guided field practice supervised by two members of the service team. The results indicated a significant qualitative improvement in the students' psychomotor and cognitive competencies. Students were able to explore the local potential around the school by utilizing bamboo and natural stone textures as aesthetic elements in portrait photography. This mentoring process successfully shifted the students' mindset from merely taking pictures to a creative process of constructing well-planned visual works with sharp focus and good composition
Co-Authors Adhytia Rizkyhimawan