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All Journal Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Paryaṭaka : Jurnal Pariwisata Budaya dan Keagamaan
Komang Reza Kartika
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Religion Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences Other

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CULINARY ECHOES OF LOMBOK: NARASI RASA DALAM JEJARING SOSIAL I Wayan Astraguna; Komang Reza Kartika; I Made Ngurah Oka Mahardika
Paryaṭaka Jurnal Pariwisata Budaya dan Keagamaan Vol 4 No 1 (2025): Agustus 2025
Publisher : Institut Agama Hindu Negeri Gde Puda Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/pyt.v4i1.2780

Abstract

This study aims to explore in depth how the narrative and representation of Lombok’s traditional cuisine are constructed and disseminated through social media, while also evaluating the effectiveness of digital media as a promotional strategy for regional tourism development. The research is grounded in the fact that, despite Lombok’s abundant natural resources and strong tourism potential, the sector has yet to become a primary economic driver. Similarly, local culinary heritage—which holds substantial appeal for tourists—has not been strategically leveraged by formal institutions through digital platforms. Adopting a descriptive qualitative approach, data collection was carried out through digital observation, in-depth interviews, and documentation of social media content. Informants were selected using purposive sampling based on their active engagement in producing Lombok culinary content and their involvement in digital tourism promotion. Data analysis followed the Miles and Huberman interactive model, which includes data reduction, data display, and conclusion drawing. The findings indicate that Lombok culinary content circulating on social media predominantly features iconic dishes such as ayam taliwang, plecing kangkung, and sate rembiga. Most widely shared content is created by non-formal actors, including food vloggers and individual travelers, while contributions from formal stakeholders remain minimal. This study, therefore, recommends the need for cross-sector collaboration to maximize the role of social media in enhancing culinary promotion and strengthening Lombok’s tourism image.
KONVERGENSI SIMBOLIK SEBAGAI BASIS INTEGRASI SOSIAL KOMUNITAS HINDU-BALI DI DAERAH TRANSMIGRASI I Wayan Astraguna; I Nengah Alit Nuriawan; Komang Reza Kartika
Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Vol 8 No 1 (2026)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/sadharananikarana.v8i1.3945

Abstract

This research is based on the social reality of the Balinese Hindu community in the transmigration area of ​​East Luwu Regency, which, despite its diverse internal backgrounds, is able to build relatively harmonious social relations. Previous studies have primarily viewed integration as a result of structural adaptation or intercultural interaction, while the dimension of shared meaning-making in group communication has received less attention. Therefore, this research aims to examine the process of symbolic convergence in group communication and its relationship to the formation of social integration. The approach used was qualitative with a communication ethnography design. Data were obtained through participant observation, in-depth interviews, and documentation of purposively selected community members. Analysis was conducted in stages, exploring fantasy themes, key symbols, collective narratives, and social cohesion as manifestations of symbolic convergence. The findings indicate that symbolic convergence develops through four stages: the emergence of fantasy themes based on shared experiences, the use of symbols to unify meaning, the formation of collective narratives, and the emergence of social cohesion. This confirms that social integration is the result of an ongoing communicative process. This study strengthens the relevance of symbolic convergence theory in the local context and emphasizes the importance of group communication spaces in building social harmony.
Co-Authors I Made Ngurah Oka Mahardika I Nengah Alit Nuriawan I Wayan Astraguna