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All Journal EKONOMIS : Journal of Economics and Business
Ridho Arrafi
Universitas STIKUBANK Semarang
Economics, Econometrics & Finance

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Pengaruh Citra Merek Terhadap Niat Beli pada Coffee Shop Dimediasi oleh Kepercayaan Merek Ridho Arrafi; Harmanda Berima Putra
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2422

Abstract

This study aims to analyze the influence of brand image on purchase intention through brand trust in Coffee Shop. This research employs a quantitative approach with a sample of coffee lovers who intend to repurchase coffee shop products. By collecting primary data through the distribution of questionnaires to 165 respondents. Data processing uses PLS-SEM software. The analysis results show that brand image has a positive effect on brand trust. Brand trust has a positive effect on repurchase intention and brand image has a positive effect on repurchase intention through brand trust.
Co-Authors Putra, Harmanda Berima