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All Journal MANAJEMEN DEWANTARA
Syifa Ratnaya Safina
Universitas Pelita Harapan
Economics, Econometrics & Finance

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STRATEGI BRANDING RUMAH SAKIT DAN DAMPAKNYA TERHADAP KEPERCAYAAN DAN KEPUASAN PASIEN: SUATU ANALISIS KUANTITATIF Bima Subiakto Rahmani; Syifa Ratnaya Safina; Innocentius Bernarto
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21224

Abstract

Objectives: To examine the influence of hospital branding strategy on patient trust and satisfaction in modern healthcare services. Methods: The study analyzes relationships between hospital branding, patient trust, and satisfaction; methodological details are unspecified. Research Gap/Novelty: Positions hospital branding as a reputation-building strategy integrating service quality, professional credibility, and patient experience. Results: Hospital branding positively and significantly influenced patient trust and satisfaction. Effective communication, medical professionalism, and consistent service quality strengthened hospital reputation. Conclusion: Strategic hospital branding enhances patient trust, satisfaction, and long-term institutional competitiveness.
Co-Authors Bima Subiakto Rahmani Innocentius Bernarto