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All Journal Rainbow : Journal of Literature, Linguistics and Culture Studies Hakikat: Journal of Halal Studies
Lina Herlina
Universitas Islam Negeri Sunan Gunung Djati Bandung
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Corporate Storytelling and Sustainability in Skincare Brand Websites: A Multimodal Discourse Analysis Gisna Auliya; Sajidin; Lina Herlina
Rainbow: Journal of Literature, Linguistics and Culture Studies Vol. 15 No. 1 (2026): April 2026
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/rainbow.v15i1.42535

Abstract

This study examines how corporate storytelling on skincare brand websites constructs sustainability and ethical values through multimodal discourse. Employing a qualitative descriptive approach, the research applies Multimodal Critical Discourse Analysis grounded in Kress and van Leeuwen’s visual grammar framework. The data comprise visual and verbal texts from the official websites of two skincare brands from different countries: From This Island (Indonesia) and Innisfree (South Korea). The analysis focuses on representational, interactive, and compositional meanings to uncover how brand values are ideologically framed and naturalized through multimodal resources. The findings indicate that both brands strategically mobilize visual grammar to legitimize sustainability and ethical claims, positioning them as integral to brand identity. The interplay between visual and verbal modes functions to enhance audience engagement and credibility while simultaneously commodifying ethical narratives. This study concludes that corporate storytelling on skincare websites operates as a strategic multimodal discourse that shapes consumer perception and reinforces corporate ideologies.
Transformasi Digital dalam Industri Halal: Peran AI, Blockchain, dan IoT dalam Menjamin Kehalalan Produk Asep Koswara; Lina Herlina
Hakikat: Journal of Halal Studies Vol 2 No 1 (2026): Hakikat : Journal of Halal Studies April 2026
Publisher : LPPM Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.hakikat.2026.2.1.15508

Abstract

Penelitian ini bertujuan untuk menganalisis peran transformasi digital dalam industri halal dengan menyoroti pemanfaatan Artificial Intelligence (AI), Blockchain, dan Internet of Things (IoT) dalam menjamin kehalalan produk. Metode yang digunakan adalah kualitatif deskriptif, dengan mengkaji literatur dan data sekunder dari penelitian terdahulu. Analisis data dilakukan dengan menelaah bagaimana AI meningkatkan efisiensi verifikasi halal, Blockchain memastikan transparansi dan keterlacakan dalam rantai pasok, serta IoT memungkinkan pemantauan real-time untuk menjaga kehalalan produk dari produksi hingga distribusi. Hasil penelitian menunjukkan bahwa penerapan teknologi ini dapat meningkatkan akurasi, kepercayaan konsumen, dan efisiensi sistem halal. Namun, terdapat tantangan seperti biaya implementasi tinggi, keterbatasan infrastruktur, dan kurangnya standar global. Solusi yang disarankan meliputi pengembangan regulasi terpadu dan insentif bagi industri untuk mempercepat adopsi teknologi. Transformasi digital berpotensi besar dalam memperkuat industri halal di pasar global.
Co-Authors Asep Koswara Gisna Auliya Sajidin