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All Journal Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Nivedana : Jurnal Komunikasi dan Bahasa Journal of Applied Science, Technology & Humanities
Ika Sartika
IPB University
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The Effectiveness of Instagram Account @Bima.Kemdikbudristek as a Medium for Disseminating Information for Lecturers of Academic Education Colleges Fuja Wahyudi; Ika Sartika
Journal of Applied Science, Technology & Humanities | JASTH Vol. 1 No. 4 (2024): September 2024
Publisher : Batrisya Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62535/6agyh340

Abstract

The Directorate of Research, Technology, and Community Service (DRTPM) disseminates research and community service information to lecturers of academic education colleges through social media @Bima.Kemdikbudristek. This study aims to analyze the effectiveness of the Instagram account @Bima.Kemdikbudristek as a medium for disseminating information to lecturers of academic education colleges using the AISAS method (Attention, Interest, Search, Action, and Share) as well as factors related to the effectiveness of Instagram. The research method used in this research is a quantitative method with a survey method. Respondents in this study were 101 academic education college lecturers who were obtained using quota sampling techniques. The results of this study indicate that the dissemination of information carried out by the @Bima.Kemdikbudristek Instagram account is effective for disseminating information to lecturers of academic education colleges, and there are factors related to the effectiveness of Instagram as a medium for disseminating research and community service information, namely information quality (completeness, relevance, accuracy, timeliness, and presentation of information). The results show that information quality has a very real relationship with the effectiveness of the Instagram account @Bima.Kemdikbudristek.
Peran Marketing Communication dalam Membangun Brand Awareness di The Highland Park Resort Hotel Bogor Hervina Afrianti Rahayu; Ika Sartika
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 3 (2026): JULY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i3.5993

Abstract

Competition in the hospitality industry demands that every brand build strong brand awareness, especially for hotels that provide tourist destinations such as The Highland Park Resort Hotel Bogor. This study aims to analyze the role of marketing communication in building brand awareness through the implementation of integrated marketing communications. The method used is descriptive qualitative through in-depth interviews with the marketing communications team, as well as observation of marketing activities. The results show that the use of Integrated Marketing Communication (IMC) elements such as social media, advertising, public relations, sales promotions, and direct communication can increase brand attention and recognition. Instagram profile visits increased by 78.9% during the digital campaign, while Google Ads generated 8,180 impressions, 441 clicks, with a CTR of 5.39%. These findings indicate that IMC contributes to increasing brand recognition and brand recall sustainably in the hospitality sector. Supporting factors for success include visual identity consistency, internal team coordination, utilization of social media insights, and product excellence as a one-stop destination.
Strategi Komunikasi Public Relation Agency sebagai Konsultan dalam Menangani Kebutuhan Klien di Industri Teknologi Mutiara Dwi Putri; Ika Sartika; Renny Soelistiyowati
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 3 (2026): JULY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i3.6140

Abstract

This study analyzes the communication strategies of PR agencies that act as consultants in supporting the needs of clients in the technology industry. This research uses a descriptive qualitative approach through in-depth interviews with KlikPR managers and direct observation. The findings show that KlikPR's communication strategy follows three communication objectives, namely to secure understanding, to establish acceptance, and to motivate action. KlikPR prioritizes open communication, regular coordination, and participatory work practices to strengthen relationships with clients. This strategy is based on the theory of organizational communication flow through the aspect of downward communication, which serves to convey strategic directions and context, while upward communication facilitates the exchange of ideas, reporting, and evaluation. With an integrated and transparent communication approach, KlikPR is able to maintain client trust and build long-term partnerships.
Implementation of Diarium as a Digital Internal Communication Medium at PT Nutech Integrasi Mayva Eka Wulandary; Ika Sartika; Renny Soelistiyowati
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 7 No. 2 (2026): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v7i2.2263

Abstract

The development of digital technology has driven the transformation of communication in the workplace, including at PT Nutech Integrasi, which is part of TelkomGroup. This study aims to analyze the implementation of the Diarium application as a digital internal communication medium using the SMCR communication model and the Uses and Gratifications Theory (UGT). This study uses a qualitative descriptive approach with data collection techniques such as interviews, observation, and documentation. The results show that the implementation of Diarium reflects the SMCR model as a whole, starting from the process of sending, delivering, and receiving messages among employees. Diarium also fulfills the four main categories of needs in UGT: the need for information, personal identity, social integration, and entertainment. This application not only functions as a channel for disseminating information, but also creates a digital space for interaction and collaboration among employees. Thus, Diarium plays a strategic role in strengthening transparent, efficient, and adaptive internal communication in the era of digital transformation.
Co-Authors Fuja Wahyudi Hervina Afrianti Rahayu Mayva Eka Wulandary Mutiara Dwi Putri Renny Soelistiyowati