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All Journal MIX : Jurnal Ilmiah Manajemen Prestise: Jurnal Pengabdian Kepada Masyarakat Bidang Ekonomi dan Bisnis
Mas'adah Mas'adah
Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pelayanan Masyarakat dalam Digitalisasi Desa Rayunggumuk UMKM melalui Pembuatan Banner UMKM dan Pendaftaran Lokasi UMKM di Google Maps Sulis Tiyawati; Lisa Oktavia Anggraini; Muhammad Sulton; Ilham Basri K.; Mas'adah Mas'adah
Prestise: Jurnal Pengabdian Kepada Masyarakat Bidang Ekonomi dan Bisnis Vol. 5 No. 2 (2025): Jurnal Pengabdian Kepada Masyarakat Bidang Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/prestise.v5i2.50518

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in sustaining rural economies by creating employment opportunities, utilizing local resources, and supporting household income. However, many rural MSMEs continue to face structural challenges, particularly limited promotional capacity and low digital technology adoption, which reduce business visibility, restrict market access, and weaken competitiveness amid increasing economic digitalization. In Rayunggumuk Village, most MSMEs operate informally, rely on word-of-mouth promotion, lack clear visual business identities, and have not utilized digital platforms for business promotion. This community service program aimed to address these issues through simple, low-cost, and context-appropriate promotional strategies by integrating offline visual branding with basic digitalization. Using the Asset-Based Community Development (ABCD) framework, the program involved ten MSMEs from sectors such as processed food, traditional beverages, handicrafts, and local services. The interventions included designing and installing promotional banners and registering business locations on Google Maps, supported by direct mentoring activities. The results showed improved MSME visibility, accessibility, consumer trust, and digital literacy, demonstrating that combining visual branding with digital mapping can effectively support sustainable rural MSME empowerment.
The Role of Sustainable Entrepreneurship, Organizational Resilience, and Management Practices in the Success of Women’s MSMEs in the Digital Era Darianto Darianto; Mas'adah Mas'adah
MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 2 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i2.023

Abstract

This study examines the roles of sustainable entrepreneurship, organizational resilience, and management practices in the success of women-owned micro, small, and medium enterprises (MSMEs) in the digital era. Drawing on the Resource-Based View (RBV) and Dynamic Capabilities Theory, the study develops and tests a conceptual model that positions organizational resilience as a mediating variable, while management practices and digital transformation act as moderating variables.Objectives: To analyze the effects of sustainable entrepreneurship and organizational resilience on the success of women-owned MSMEs and to test the moderating roles of management practices and digital transformation in these relationships.Methodology: This study employed a quantitative approach with a correlational design. The sample consisted of 100 active women entrepreneurs in the MSME sector in Malang City and its surrounding areas, selected through purposive sampling. A five-point Likert-scale questionnaire was tested for construct validity using Confirmatory Factor Analysis and for reliability using Cronbach’s alpha (α ≥ 0.70). Data were analyzed using hierarchical multiple regression, classical assumption tests, mediation analysis, and moderation analysis..Finding: Sustainable entrepreneurship (β = 0.65; p < 0.001) and organizational resilience (β = 0.72; p < 0.001) had positive and significant effects on business success. Organizational resilience partially mediated the relationship between sustainable entrepreneurship and business success. Management practices and digital transformation moderated these relationships by strengthening the positive effects of sustainability and resilience on business performance. The R² value of 0.71 indicates that the model explained 71% of the variance in business success.Conclusion: The integration of sustainable entrepreneurship and organizational resilience, supported by effective management practices and digital transformation adoption, represents a strategic pathway for improving the competitiveness and success of women-owned MSMEs. These findings extend Dynamic Capabilities Theory by demonstrating that sustainability and resilience capabilities function as mutually reinforcing dynamic resources.
Co-Authors Darianto Darianto Ilham Basri K Lisa Oktavia Anggraini Muhammad Sulton Sulis Tiyawati