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All Journal Nidhomiyyah: Jurnal Manajemen Pendidikan Islam Filantropis: Jurnal Pengabdian kepada Masyarakat
Ahmad Qusairi
Universitas Islam Internasional Darullughah Wadda'wah, Pasuruan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Education Engineering Library & Information Science Social Sciences Other

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Pelatihan Standardisasi Juru Sembelih Halal (Juleha) Berbasis Fikih dan Animal Welfare Ahmad Qusairi; Zainal Abidin; Abdurrahman Ahmad Agil; Deden Ramdhani; Nur Hanifansyah
Filantropis: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 1 (2026): June
Publisher : Universitas Islam Internasional Darullughah Wadda'wah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/filantropis.v2i1.5056

Abstract

Community-based qurban slaughtering practices still face challenges related to halal slaughter competency, animal welfare, and carcass hygiene. This community service program aims to improve participants' knowledge and skills through training in Islamic jurisprudence-based halal slaughtering, animal welfare, and hygienic carcass management. The program involved 65 participants consisting of mosque administrators, neighborhood qurban committees, and senior Dalwa students. The program evaluation approach utilized a pretest–posttest design, practical simulations, and observation of participant skills. Results showed an increase in the average knowledge score from 48.50 to 86.20 after training (p < 0.001). Ninety-two percent of participants were able to apply minimal-stress animal handling techniques, and 88% demonstrated humane animal restraint practices. The hanging skinning method and the use of a mechanical bone saw also supported more hygienic and efficient carcass handling. This program effectively strengthened safer, more humane, and more hygienic communal qurban management practices.
Synergy of Word-of-Mouth Marketing and Digital Branding in Educational Marketing Management in the Era of Disruption Zainal Abidin; Akhmad Fauzi Hamzah; Ahmad Qusairi; Fadhel Mubarak
Nidhomiyyah: Jurnal Manajemen Pendidikan Islam Vol. 7 No. 2 (2026): July
Publisher : Program Pascasarjana Institut Agama Islam Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/nidhomiyyah.v7i2.4521

Abstract

This study examines the strategic management of educational marketing implemented at MAN Mempawah to enhance the institution’s competitiveness amidst digital disruption. Amidst increasing competition among educational institutions, reliance on single-channel marketing is no longer sufficient; therefore, a hybrid approach is needed. This study used a qualitative case study design. Data were collected through in-depth interviews with the madrasah principal and public relations staff, participant observation of marketing activities, and documentation of digital assets. The findings indicate that: (1) Marketing planning involves meticulous market segmentation and the development of unique value propositions through academic and non-academic excellence, such as specialized technology programs and religious curricula; (2) Implementation strategies rely on the synergy between traditional Word of Mouth (WOM) and modern Digital Branding. While WOM, driven by alumni achievements and community-based social programs (e.g., free medical treatment), builds deep trust, digital platforms such as Instagram, Facebook, and YouTube amplify this trust to a wider audience. The study concludes that the integration of “human-touch” social proof into “high-tech” digital narratives creates strong brand equity that significantly influences parental decision-making. The adaptive leadership of the madrasah principal in orchestrating these two poles is a key driver in maintaining the relevance and sustainability of madrasahs in the competitive educational landscape.
Co-Authors Abdurrahman Ahmad Agil Akhmad Fauzi Hamzah Deden Ramdhani Fadhel Mubarak Nur Hanifansyah Zainal Abidin