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All Journal Adaara: Jurnal Manajemen Pendidikan Islam Nidhomiyyah: Jurnal Manajemen Pendidikan Islam
Fadhel Mubarak
Yarmouk University
Religion Humanities Education Social Sciences

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Transformational Leadership of School Principals in Building Organizational Learning at Islamic Boarding School Vocational Schools Zainal Abidin; Ahmad Qusairi; Fadhel Mubarak
ADARA Vol 16 No 1 (2026): Vol. 16 No. 1 (2026): Islamic Education Management
Publisher : Program Studi Manajemen Pendidikan Islam IAIN Bone

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30863/ajmpi.v16i1.11481

Abstract

This study aims to analyze the transformational leadership mechanisms of principals in building organizational learning in Islamic boarding schools (SMK Pesantren). The study used a qualitative approach with a case study design. Data were collected through in-depth interviews, participant observation, and documentation studies over six months, then analyzed using iterative thematic analysis techniques. The results show that organizational learning is formed through a multi-layered process that begins with moral legitimacy based on religious values, followed by the development of a participatory vision, the creation of a collective reflective space, and systematic individual development. Transformational leadership functions not only as a leadership style but also as a transformation mechanism that integrates institutional values ​​with modern managerial practices. These findings extend the educational leadership literature by demonstrating that the effectiveness of transformational leadership in the context of Islamic boarding schools is strengthened by moral legitimacy and collective culture. This study contributes theoretically through a processual model that explains the relationship between transformational leadership and organizational learning and practically provides a strategic framework for strengthening the organizational capacity of value-based schools.
Synergy of Word-of-Mouth Marketing and Digital Branding in Educational Marketing Management in the Era of Disruption Zainal Abidin; Akhmad Fauzi Hamzah; Ahmad Qusairi; Fadhel Mubarak
Nidhomiyyah: Jurnal Manajemen Pendidikan Islam Vol. 7 No. 2 (2026): July
Publisher : Program Pascasarjana Institut Agama Islam Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/nidhomiyyah.v7i2.4521

Abstract

This study examines the strategic management of educational marketing implemented at MAN Mempawah to enhance the institution’s competitiveness amidst digital disruption. Amidst increasing competition among educational institutions, reliance on single-channel marketing is no longer sufficient; therefore, a hybrid approach is needed. This study used a qualitative case study design. Data were collected through in-depth interviews with the madrasah principal and public relations staff, participant observation of marketing activities, and documentation of digital assets. The findings indicate that: (1) Marketing planning involves meticulous market segmentation and the development of unique value propositions through academic and non-academic excellence, such as specialized technology programs and religious curricula; (2) Implementation strategies rely on the synergy between traditional Word of Mouth (WOM) and modern Digital Branding. While WOM, driven by alumni achievements and community-based social programs (e.g., free medical treatment), builds deep trust, digital platforms such as Instagram, Facebook, and YouTube amplify this trust to a wider audience. The study concludes that the integration of “human-touch” social proof into “high-tech” digital narratives creates strong brand equity that significantly influences parental decision-making. The adaptive leadership of the madrasah principal in orchestrating these two poles is a key driver in maintaining the relevance and sustainability of madrasahs in the competitive educational landscape.
Co-Authors Ahmad Qusairi Ahmad Qusairi Akhmad Fauzi Hamzah Zainal Abidin Zainal Abidin