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Hendry Kurniawan
Universitas Pasir Pengaraian, Rokan Hulu, Riau
Social Sciences

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PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP PREFERENSI KONSUMEN AYAM POTONG (STUDI KASUS AYAM POTONG MAS ADI DI DESA DU SKPA) Desviana Safitri; Hendry Kurniawan; Heffi Christya Rahayu
Jurnal Ekonomi Bisnis Kompetif Vol 5 No 1 (2026): JURNAL BISNIS KOMPETIF (JBK) 2026
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v5i1.2757

Abstract

This study aims to examine the influence of product quality and price on consumer preferences for Mas Adi's broiler chicken in DU SKPA Village. Empirical phenomena in the field indicate that there are differences in consumer preferences in choosing where to buy broiler chicken in DU SKPA Village. Consumers tend to prefer buying broiler chicken from Mas Adi's business compared to other sellers because they consider the quality of the product and the price offered. This study uses a quantitative approach with a multiple linear regression analysis method processed using SPSS version 21 software. The study population includes all consumers of Mas Adi's broiler chicken in DU SKPA Village, whose number is unknown. The sampling technique used was accidental sampling, with the number of samples determined based on the formula of Hair et al., resulting in 140 respondents. Data collection was carried out through observation, interviews, and distributing questionnaires to consumers of Mas Adi's broiler chicken who served as research respondents. The collected data were then analyzed to identify the influence of each independent variable on the dependent variable. The results of the analysis indicate that product quality has a positive and significant effect on consumer preferences for Mas Adi's broiler chicken in DU SKPA Village. In addition, price has also been shown to have a positive and significant effect on consumer preferences. Simultaneously, the product quality and price variables have a positive and significant effect on consumer preferences for Mas Adi's broiler chicken in DU SKPA Village.
ANALISIS PENGARUH LITERASI KEUANGAN DAN PENGELOLAAN KEUANGAN TERHADAP KINERJA KEUANGAN PADA USAHA MIKRO DI DESA RAMBAH JAYA Anisa Meirani; Heffi Christya Rahayu; Hendry Kurniawan
Jurnal Ekonomi Bisnis Kompetif Vol 5 No 1 (2026): JURNAL BISNIS KOMPETIF (JBK) 2026
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v5i1.2761

Abstract

This study aims to analyze the influence of financial literacy and financial management on the financial performance of micro-enterprises. This study uses a quantitative method with a survey approach. Data were obtained through distributing questionnaires to micro-enterprises and analyzed using multiple linear regression analysis. The results show that financial literacy has a positive and significant effect on the financial performance of micro-enterprises. In addition, simultaneously, financial literacy and financial management have a significant effect on the financial performance of micro-enterprises. The coefficient of determination (R Square) value of 0.169 indicates that financial literacy and financial management can explain 16.9% of the financial performance of micro-enterprises, while the remaining 83.1% is influenced by other factors outside this study. Thus, increasing financial literacy and good financial management can improve the financial performance of micro-enterprises.
Co-Authors Anisa Meirani Desviana Safitri Heffi Christya Rahayu