Article Per Year (5 Year)
p-Index From 2021 - 2026
1.204
P-Index
This Author published in this journals
All Journal Jurnal Bisnis Kompetitif
Heffi Christya Rahayu
Universitas Pasir Pengaraian, Rokan Hulu, Riau
Social Sciences

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 8 Documents
Search

 1 
ANALISIS PENGARUH BIAYA PRODUKSI, LUAS LAHAN DAN HARGA JUAL TERHADAP PENDAPATAN PETANI KELAPA SAWIT DI DESA RAMBAH JAYA Imroatul Khasanah; Heffi Christya Rahayu; Seprini Seprini
Jurnal Ekonomi Bisnis Kompetif Vol 5 No 1 (2026): JURNAL BISNIS KOMPETIF (JBK) 2026
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v5i1.2750

Abstract

This study aims to determine the effect of production costs, land area, and selling prices on the income of oil palm farmers in Rambah Jaya Village. This study applies a quantitative approach by collecting primary data through distributing questionnaires to 50 oil palm farmers who were used as respondents. The sampling technique was carried out using the simple random sampling method. Data analysis was carried out using data quality tests, descriptive statistics, classical assumption tests, multiple linear regression analysis, and hypothesis testing processed using the SPSS program. The results of the study indicate that partially production costs do not significantly affect the income of oil palm farmers, while land area and selling prices have a positive and significant effect on the income of oil palm farmers. Simultaneously, production costs, land area, and selling prices together have a significant effect on the income of oil palm farmers. This study is expected to be a consideration for farmers and related parties in efforts to increase income.
ANALISIS HARGA DAN KUALITAS PRODUK USAHA TAHU TERHADAP KEPUASAN PELANGGAN DI DESA KOTO TINGGI Nurfauziah Nurfauziah; Heffi Christya Rahayu; Ratna Dewi
Jurnal Ekonomi Bisnis Kompetif Vol 5 No 1 (2026): JURNAL BISNIS KOMPETIF (JBK) 2026
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v5i1.2753

Abstract

This study aims to analyze the influence of price and product quality of tofu businesses on customer satisfaction in Koto Tinggi Village. The phenomenon found in the field shows that the price of tofu is not commensurate with the quality of tofu products that often change, such as texture, taste, and aroma of tofu, which often affects customer satisfaction. Customer satisfaction is an important factor in maintaining business continuity. The research method used in this study is quantitative descriptive with multiple linear regression analysis techniques assisted by SPSS software version 21. The population in this study were all consumers of tofu businesses in Koto Tinggi Village with a sample size of 110 respondents. Sampling was carried out using a purposive sampling technique where the sample was selected based on criteria determined by the researcher. Data collection was carried out through observation, interviews, and questionnaires. The collected data were then analyzed to determine the effect of each independent variable on the dependent variable. The results of the study indicate that price has a positive effect on customer satisfaction of tofu businesses in Koto Tinggi Village. The variable of product quality also has a positive effect on customer satisfaction of tofu businesses in Koto Tinggi Village. Simultaneously, price and product quality influence customer satisfaction of tofu businesses in Koto Tinggi Village.
ANALISIS HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN (STUDI KASUS PADA GROSIR FERRY DI PASIR PENGARAIAN) Vevu Lestari Putri Gulo; Heffi Christya Rahayu; Ratna Dewi
Jurnal Ekonomi Bisnis Kompetif Vol 5 No 1 (2026): JURNAL BISNIS KOMPETIF (JBK) 2026
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v5i1.2754

Abstract

This study aims to analyze the influence of price and product quality on consumer purchasing interest at Grosir Ferry in Pasir Pengaraian. Increasingly tight competition in the grocery retail business requires businesses to set appropriate prices and maintain product quality to attract and maintain consumer purchasing interest. This study uses a quantitative approach with a survey method. The research sample consisted of 97 respondents who were Grosir Ferry consumers. Data were collected through a questionnaire with a Likert scale and analyzed using multiple linear regression analysis with the help of the SPSS program. Data testing included validity tests, reliability tests, classical assumption tests, coefficient of determination tests, and partial and simultaneous hypothesis tests. The results of the study indicate that price influences consumer purchasing interest, product quality influences consumer purchasing interest, and price and product quality simultaneously have a significant effect on consumer purchasing interest at Grosir Ferry in Pasir Pengaraian. The results of this study indicate that appropriate pricing and maintained product quality can increase consumer purchasing interest. This study is expected to be a consideration for Grosir Ferry managers in developing pricing strategies and improving product quality to increase consumer purchasing interest.
ANALISIS HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN IKAN NILA DI DESA KOTO TINGGI Rika Santi; Heffi Christya Rahayu; Ratna Dewi
Jurnal Ekonomi Bisnis Kompetif Vol 5 No 1 (2026): JURNAL BISNIS KOMPETIF (JBK) 2026
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v5i1.2756

Abstract

This research aims to analyze the impact of price and product quality on tilapia purchasing decisions in Koto Tinggi Village. The phenomenon found in the field shows that although tilapia is one of the fishery commodities that is in high demand by the public, tilapia purchasing decisions show a complex interaction between price, product quality and purchasing decisions. The research method used in this research is a quantitative approach with multiple linear regression analysis techniques assisted by SPSS version 21 software. The population in this research is all tilapia buyers in Koto Tinggi Village. The sample determination is carried out using the Accidental sampling technique, while the number of samples is calculated using the Hair et al formula, resulting in 110 research subjects. Data collection is carried out through observation, interviews, and distribution of questionnaires to tilapia buyers in Koto Tinggi Village who are used as research subjects. The collected data is then analyzed to determine the impact of each independent variable on the dependent variable. The results of the research show that price has a positive and significant impact on tilapia purchasing decisions in Koto Tinggi Village. Furthermore, product quality has also been shown to have a positive and significant impact on tilapia purchasing decisions in Koto Tinggi Village. Simultaneously, price and product quality have a positive and significant impact on tilapia purchasing decisions in Koto Tinggi Village.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP PREFERENSI KONSUMEN AYAM POTONG (STUDI KASUS AYAM POTONG MAS ADI DI DESA DU SKPA) Desviana Safitri; Hendry Kurniawan; Heffi Christya Rahayu
Jurnal Ekonomi Bisnis Kompetif Vol 5 No 1 (2026): JURNAL BISNIS KOMPETIF (JBK) 2026
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v5i1.2757

Abstract

This study aims to examine the influence of product quality and price on consumer preferences for Mas Adi's broiler chicken in DU SKPA Village. Empirical phenomena in the field indicate that there are differences in consumer preferences in choosing where to buy broiler chicken in DU SKPA Village. Consumers tend to prefer buying broiler chicken from Mas Adi's business compared to other sellers because they consider the quality of the product and the price offered. This study uses a quantitative approach with a multiple linear regression analysis method processed using SPSS version 21 software. The study population includes all consumers of Mas Adi's broiler chicken in DU SKPA Village, whose number is unknown. The sampling technique used was accidental sampling, with the number of samples determined based on the formula of Hair et al., resulting in 140 respondents. Data collection was carried out through observation, interviews, and distributing questionnaires to consumers of Mas Adi's broiler chicken who served as research respondents. The collected data were then analyzed to identify the influence of each independent variable on the dependent variable. The results of the analysis indicate that product quality has a positive and significant effect on consumer preferences for Mas Adi's broiler chicken in DU SKPA Village. In addition, price has also been shown to have a positive and significant effect on consumer preferences. Simultaneously, the product quality and price variables have a positive and significant effect on consumer preferences for Mas Adi's broiler chicken in DU SKPA Village.
ANALISIS PENGARUH LITERASI KEUANGAN DAN PENGELOLAAN KEUANGAN TERHADAP KINERJA KEUANGAN PADA USAHA MIKRO DI DESA RAMBAH JAYA Anisa Meirani; Heffi Christya Rahayu; Hendry Kurniawan
Jurnal Ekonomi Bisnis Kompetif Vol 5 No 1 (2026): JURNAL BISNIS KOMPETIF (JBK) 2026
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v5i1.2761

Abstract

This study aims to analyze the influence of financial literacy and financial management on the financial performance of micro-enterprises. This study uses a quantitative method with a survey approach. Data were obtained through distributing questionnaires to micro-enterprises and analyzed using multiple linear regression analysis. The results show that financial literacy has a positive and significant effect on the financial performance of micro-enterprises. In addition, simultaneously, financial literacy and financial management have a significant effect on the financial performance of micro-enterprises. The coefficient of determination (R Square) value of 0.169 indicates that financial literacy and financial management can explain 16.9% of the financial performance of micro-enterprises, while the remaining 83.1% is influenced by other factors outside this study. Thus, increasing financial literacy and good financial management can improve the financial performance of micro-enterprises.
ANALISIS PENGETAHUAN MANAJEMEN KEUANGAN DAN MOTIVASI TERHADAP WIRAUSAHA ANGGOTA KARANG TARUNA LINGKUNGAN GODONG KELURAHAN TAMBUSAI TENGAH Wahyudi Wahyudi; Heffi Christya Rahayu; Ratna Dewi
Jurnal Ekonomi Bisnis Kompetif Vol 5 No 1 (2026): JURNAL BISNIS KOMPETIF (JBK) 2026
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v5i1.2768

Abstract

This study aims to analyze the influence of financial management knowledge and motivation on entrepreneurship among members of the Karang Taruna (Youth Organization) in the Godong Neighborhood, Tambusai Tengah Village. Entrepreneurship is an important factor in increasing economic independence and community welfare, especially among young people. This study used a quantitative approach with a survey method, where all members of the Karang Taruna were selected as respondents through a saturated sampling technique. Data were collected through a questionnaire that had been tested for validity and reliability and supported by observation, interviews, and documentation. Data analysis techniques included classical assumption tests, multiple linear regression analysis, partial tests, simultaneous tests, and coefficients of determination using the SPSS program. The results showed that partially financial management knowledge did not have a significant effect on entrepreneurship, while motivation had a positive and significant effect on entrepreneurship. Simultaneously, financial management knowledge and motivation had a significant effect on entrepreneurship among members of the Karang Taruna in the Godong Neighborhood, Tambusai Tengah Village. The findings of this study are expected to be used as considerations in increasing youth entrepreneurship activities by strengthening motivation and improving understanding of financial management.
ANALISIS SOLVABILITAS DAN LIKUIDITAS TERHADAP KINERJA KEUANGAN MAKANAN DAN MINUMAN YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) PERIODE 2020 – 2024 Fadillah Alsyka Hidayah Simangunsong; Heffi Christya Rahayu; Andi Afrizal
Jurnal Ekonomi Bisnis Kompetif Vol 5 No 1 (2026): JURNAL BISNIS KOMPETIF (JBK) 2026
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v5i1.2769

Abstract

This study aims to analyze the effect of solvency and liquidity on financial performance in food and beverage subsector companies listed on the Indonesia Stock Exchange (IDX) during the 2020–2024 period. Financial performance is measured using Return on Assets (ROA), while solvency is measured by Debt to Equity Ratio (DER) and liquidity by Current Ratio (CR). The study uses a quantitative approach with secondary data from annual financial reports with the sample used in this study being 6 (six) food and beverage companies listed on the Indonesia Stock Exchange (IDX) selected through purposive sampling technique. Data were analyzed using multiple linear regression with the help of SPSS version 21. The results of the study (1) Solvency (DER) does not have a significant effect on financial performance (ROA); (2) Liquidity (CR) has a positive and significant effect on financial performance; and (3) Simultaneously, solvency and liquidity together have a significant effect on financial performance. The implications of this study provide input for companies to further optimize liquidity management, as well as being a consideration for investors in assessing the company's financial health. Suggestions for further research are to add other variables and expand the scope of the period and industrial sectors.
Co-Authors Andi Afrizal Anisa Meirani Desviana Safitri Fadillah Alsyka Hidayah Simangunsong Hendry Kurniawan Imroatul Khasanah Nurfauziah Nurfauziah Ratna Dewi Rika Santi Seprini Seprini Vevu Lestari Putri Gulo Wahyudi Wahyudi