Bramantyo Djohanputro
Universitas Kristen Indonesia

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

Analysis of Organizational Strategy, Business Model, and Risk Management of Contractor PT Totalindo Eka Persada Tbk in 2022 Abdi Suvirianto Sianturi Abdi S; Bramantyo Djohanputro
JURNAL MANAJEMEN RISIKO Vol. 6 No. 2 (2025): December
Publisher : Pasca Sarjana UKI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/mr.v6i2.7490

Abstract

This study aims to analyze the organizational strategy, business model, and risk management implementation at PT Totalindo Eka Persada Tbk, a national construction services company. The research is conducted conceptually using a qualitative, descriptive, and analytical approach, employing PESTEL, IFAS, EFAS, SFAS, and the Business Model Canvas (BMC) to map internal–external factors and formulate priority strategies integrated with a risk management system based on ISO 31000:2018. The analysis shows that political and economic factors are the primary determinants of the continuity of construction projects. Internally, the company has strengths in reputation, human resource competence, and experience in large-scale projects, but faces weaknesses in terms of project diversification and liquidity. The SFAS results indicate that the company’s main strategies include expansion of project portfolios, technological innovation, operational digitalization, and strengthening of corporate governance (GCG). Totalindo’s project-based EPC business model emphasizes efficiency, quality, innovation, and sustainability, and also serves as the basis for performance measurement and managerial compensation through a Key Performance Indicator (KPI) system. The integration of organizational strategy and risk management has been proven to strengthen the company’s competitiveness and resilience against external changes, economic fluctuations, and operational and reputational risks. Strategic recommendations include project diversification, digital transformation, human resource development, and the implementation of sustainable, green building–based projects.
Transforming Micro, Small and Medium-Sized Enterprise Marketing in Indonesia: a Cluster-Based Policy Framework Bramantyo Djohanputro; Ririsma Sihombing; Wijil Nugroho
Maneggio Vol. 3 No. 4 (2026): AUGUST - MJ
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/tck63e53

Abstract

Micro, small and medium-sized enterprises in Indonesia face heterogeneous constraints in digital capability, branding, product standards and market access, yet public support is often delivered through fragmented programmes. This article develops a cluster-based policy framework for marketing transformation. The underlying policy study combined stakeholder focus groups, policy review, international benchmarking, field-based segmentation and key-performance-indicator design. Five operational clusters are differentiated using eight readiness dimensions. The resulting framework aligns market access, digitalisation, collective branding, product competitiveness, strategic partnerships and tiered incentives with enterprise readiness, and proposes a three-stage implementation roadmap. The study argues that segmentation should function as a policy-allocation mechanism rather than merely a descriptive classification. By linking enterprise readiness to differentiated interventions and measurable outcomes, the framework offers an implementable approach for emerging economies seeking to move from generic small-business support towards coordinated, data-driven marketing ecosystems.