Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal CONSEN: Indonesian Journal of Community Services and Engagement
Lendra Afrizan Musadad
Universitas Ma’soem
Religion Computer Science & IT Engineering Environmental Science Physics Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Enhancing Product Competitiveness at Griya Kerupuk MSMEs Through Packaging Design and Integrated Business Management Information System: Peningkatan Daya Saing Produk Pada UMKM Griya Kerupuk Melalui Desain Kemasan dan Manajemen Bisnis Terintegrasi Sistem Informasi Sofia Dewi; Ade Iskandar Nasution; Vemy Suci Asih; Lendra Afrizan Musadad
CONSEN: Indonesian Journal of Community Services and Engagement Vol. 6 No. 1 (2026): Consen: Indonesian Journal of Community Services and Engagement
Publisher : Institut Riset dan Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/consen.v6i1.2647

Abstract

This community service program was conducted at Griya Kerupuk MSME located in Walini Street, Rancaekek District, Bandung Regency, involving 7 participants consisting of 1 business owner and 6 employees. Griya Kerupuk MSME has promising potential for business development; however, several challenges remain, particularly related to product identity, packaging design, and business management practices that are still relatively simple. This program aimed to improve the partner’s understanding of product branding and more structured business management. The methods employed included observation, interviews, mentoring activities, training sessions, discussions, and questionnaire-based evaluations involving 50 respondents. The mentoring activities focused on logo development, packaging design improvement, and training on simple business record-keeping. The results showed an improvement in the partner’s understanding of the importance of product identity and packaging design in increasing product attractiveness and market value. Evaluation results indicated that 70% of respondents agreed that the new logo was easier to recognize, 72% stated that the packaging information was clearer, 74% agreed that the new packaging increased product value, and 72% stated that simple financial record-keeping helped improve business management. This program is expected to serve as an initial step in strengthening MSME competitiveness through improved product branding and more structured business management.
Co-Authors Ade Iskandar Nasution Sofia Dewi Vemy Suci Asih