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Analisis Produk Terlaris Menggunakan Metode K-Means Clustering Pada Toko Distro Engkus : Analysis of Best Selling Product Using The K-Means Clustering Method at Distro Engkus Store Sofia Dewi; Miki Wijana; Asep Saepuloh
Indonesian Journal of Informatic Research and Software Engineering (IJIRSE) Vol. 6 No. 1 (2026): Indonesian Journal of Informatic Research and Software Engineering (IJIRSE)
Publisher : Institut Riset dan Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/ijirse.v6i1.2377

Abstract

Penelitian ini bertujuan mengatasi masalah Distro Engkus dalam menentukan produk terlaris dan kurang laris secara manual, yang rawan kesalahan dalam pengambilan keputusan pengadaan barang dan pengelolaan stok. Oleh karena itu, diterapkan algoritma K-Means Clustering untuk menganalisis data produk dengan variabel Stok Awal, Stok Terjual, dan Stok Akhir. K-Means digunakan untuk mengelompokkan produk ke dalam tiga kategori: sangat laris, laris, dan kurang laris. Kebaruan penelitian ini terletak pada pemilihan variabel clustering yang secara langsung bertujuan menyelesaikan masalah manajemen inventaris dan bukan segmentasi pelanggan. Temuan menunjukkan bahwa penerapan K-Means efektif dalam mengelompokkan produk secara objektif dan efisien. Hasil validasi internal menggunakan Davies-Bouldin Index (DBI) menunjukkan nilai 0,392 mengindikasikan kualitas clustering yang baik. Penggunaan RapidMiner mendukung manajemen dalam mengambil keputusan strategis yang lebih cepat dan akurat, terutama dalam pengadaan dan pengelolaan persediaan
The Role of Digitization in Empowering MSMEs and Enhancing Local Economy in Cimalaka Village, Sumedang: Peran Digitalisasi dalam Memberdayakan UMKM dan Meningkatkan Ekonomi Lokal di Desa Cimalaka, Sumedang Sofia Dewi; Asep Saepuloh; Yulianti Aprilia; Esti Komalasari; Ipah Saripah; Siti Habibah Lidinillah
CONSEN: Indonesian Journal of Community Services and Engagement Vol. 5 No. 2 (2025): Consen: Indonesian Journal of Community Services and Engagement
Publisher : Institut Riset dan Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service investigated the contribution of digitalization to increasing income and expanding the market in Cimalaka Village, and identified barriers and potential development opportunities. Local MSMEs still face limitations in marketing and competitiveness. Digitalization was offered as a solution through a qualitative approach with mentoring experiments. The digitalization activities implemented included logo creation, product catalogs, registration on Google Maps, halal certification, and the use of QRIS as a digital payment system. The results of this activity showed a significant increase in the visibility, credibility, and market reach of MSMEs. Before the program, most MSMEs lacked a clear business identity, had not utilized social media, and still relied on cash transactions. After outreach and mentoring, 11 MSMEs successfully developed business logos, product catalogs, active social media accounts, and began using QRIS and were registered on Google Maps. This digital role has been proven to facilitate business promotion, transactions, and management, thus driving increased revenue. However, obstacles remain such as low technological literacy and a lack of outreach. This activity contributes to the community while providing practical guidance for effective and sustainable MSMEs.
Enhancing Product Competitiveness at Griya Kerupuk MSMEs Through Packaging Design and Integrated Business Management Information System: Peningkatan Daya Saing Produk Pada UMKM Griya Kerupuk Melalui Desain Kemasan dan Manajemen Bisnis Terintegrasi Sistem Informasi Sofia Dewi; Ade Iskandar Nasution; Vemy Suci Asih; Lendra Afrizan Musadad
CONSEN: Indonesian Journal of Community Services and Engagement Vol. 6 No. 1 (2026): Consen: Indonesian Journal of Community Services and Engagement
Publisher : Institut Riset dan Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/consen.v6i1.2647

Abstract

This community service program was conducted at Griya Kerupuk MSME located in Walini Street, Rancaekek District, Bandung Regency, involving 7 participants consisting of 1 business owner and 6 employees. Griya Kerupuk MSME has promising potential for business development; however, several challenges remain, particularly related to product identity, packaging design, and business management practices that are still relatively simple. This program aimed to improve the partner’s understanding of product branding and more structured business management. The methods employed included observation, interviews, mentoring activities, training sessions, discussions, and questionnaire-based evaluations involving 50 respondents. The mentoring activities focused on logo development, packaging design improvement, and training on simple business record-keeping. The results showed an improvement in the partner’s understanding of the importance of product identity and packaging design in increasing product attractiveness and market value. Evaluation results indicated that 70% of respondents agreed that the new logo was easier to recognize, 72% stated that the packaging information was clearer, 74% agreed that the new packaging increased product value, and 72% stated that simple financial record-keeping helped improve business management. This program is expected to serve as an initial step in strengthening MSME competitiveness through improved product branding and more structured business management.