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All Journal Jurnal Pengabdian Masyarakat Nusantara International Journal of Management Science and Information Technology (IJMSIT)
Lidya Verawati
Universitas Muhammadiyah Pontianak
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Peningkatan Keterampilan Guru PAUD Melalui Kewirausahaan Kreatif Dan Edukatif Mahardika Agung Madepo; Lina Budiarti; Lidya Verawati
Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 6 No. 1 (2026): Februari - Juli 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v6i1.6825

Abstract

Early Childhood Education (ECE) teachers in Indonesia often struggle with a lack of creative teaching materials and low income. This community program aimed to tackle both problems at once through hands-on training in education and entrepreneurship. 30 PAUD teachers from HIMPAUDI Kecamatan Sungai Ambawang, Kubu Raya Regency, joined the program on November 1, 2025. Two main sessions were held: one focused on making Educational Play Tools (EPT) from recycled materials, and another on basic entrepreneurship and digital marketing. Teachers were introduced to the "edupreneur" concept, the idea that educators can create meaningful teaching tools while also building financial independence. During the workshop, participants produced six original EPT products, assessed on creativity, educational value, quality, and marketability, which were then donated to the host school. Feedback from partners across all evaluation areas was rated "Very Good." These results show that combining entrepreneurship training with early childhood education is an effective way to both professionalize teachers and improve their economic wellbeing.
Green Experience and Digital Engagement as Drivers of Generation Z Consumer Loyalty in Coffee Shops: A Mediation Model of Perceived Value and Brand Attachment Mahardika Agung Madepo; Lina Budiarti; Romi Ferdian; Lidya Verawati
International Journal of Management Science and Information Technology Vol. 6 No. 2 (2026): July - December 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i2.8005

Abstract

The increasing adoption of sustainable practices and digital technologies has reshaped consumer behavior, particularly among Generation Z coffee shop customers. This study examines the effects of green experience and digital engagement on Generation Z consumer loyalty through the mediating roles of perceived value and brand attachment. A quantitative survey was conducted among 300 Generation Z coffee shop customers in Pontianak, Indonesia. Data were collected using a structured questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that green experience significantly enhances perceived value (β = 0.728, p < 0.001), while digital engagement positively influences brand attachment (β = 0.799, p < 0.001). Perceived value emerged as the strongest predictor of consumer loyalty (β = 1.491, p < 0.001), followed by brand attachment (β = 0.089, p < 0.001). Furthermore, perceived value and brand attachment significantly mediate the relationships between green experience, digital engagement, and consumer loyalty. These findings demonstrate that Generation Z consumer loyalty is primarily developed through cognitive evaluations and emotional attachment. The study provides theoretical insights into sustainable consumer behavior and offers practical guidance for coffee shop managers in developing sustainability-oriented and digitally engaging strategies to strengthen long-term consumer loyalty.
Co-Authors Lina Budiarti Mahardika Agung Madepo Romi Ferdian