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All Journal Science and Education Journal Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Selfi Septiani
Institut Teknologi dan Bisnis Dewantara
Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Optimalisasi Pemberdayaan Masyarakat Melalui Program Waste Berbasis Management Program Untuk Mewujudkan SDG’S Di Desa Leuweungkolot Syaiful Anwar; Zeze Zakaria Hamzah; Muhlis; Ria Vivian Ramadhani; Dwi Tiara Hardianti; Selfi Septiani; Juwita Aidil Adha
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

           The Waste program is one of the pillars of Walinghealth, designed to strengthen community-based waste management in Leuweungkolot Village, Cibungbulang Subdistrict, Bogor Regency. The main problems identified in this village include the low level of household waste segregation awareness, limited waste management facilities, and the persistence of illegal dumping practices. To address these issues, the program was implemented through six key strategies: capacity building of the implementing team through waste bank training, socialization of waste segregation, establishment of a TPS3R (Reduce, Reuse, Recycle Waste Processing Site) in RW 06, designation of collection points in several neighborhood units, formation of GASSAH (Gerakan Sadar Sampah Hidup Sehat) as a local driving community, and clean-up activities involving around 20 residents. The results indicate increased community participation, the establishment of local institutions, and the availability of physical infrastructure such as TPS3R and waste collection points. Approximately 100 kg of waste was managed during the initial phase. This program contributes to the achievement of the Sustainable Development Goals (SDGs), particularly SDG 3, SDG 11, and SDG 12.
Analisis Strategi Pemasaran Dalam Meningkatkan Minat Beli Konsumen Pada UMKM Qobul Snack Menggunakan Analisis Swot Dan QSPM Mirna Mirna; Nia Wulandari; Siti Lisawati; Selfi Septiani; Siti Nur Yanih
Science and Education Journal (SICEDU) Vol 5 No 3 (2026): Science and Education Journal 2026
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/sicedu.v5i3.986

Abstract

Penelitian ini bertujuan merumuskan strategi pemasaran yang tepat untuk meningkatkan minat beli konsumen pada UMKM Qobul Snack. Penelitian menggunakan pendekatan deskriptif kuantitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Analisis data dilakukan menggunakan Matriks Internal Factor Analysis Summary (IFAS), External Factor Analysis Summary (EFAS), Internal-External (IE), Strengths, Weaknesses, Opportunities, Threats (SWOT), dan Quantitative Strategic Planning Matrix (QSPM). Hasil penelitian menunjukkan bahwa nilai IFAS sebesar 3,43 dan EFAS sebesar 3,16, sehingga posisi perusahaan berada pada Sel I Matriks IE (Grow and Build) yang menunjukkan kondisi internal dan eksternal yang kuat. Berdasarkan analisis SWOT diperoleh beberapa alternatif strategi yang dapat diterapkan untuk meningkatkan daya saing perusahaan. Selanjutnya, hasil analisis QSPM menunjukkan bahwa strategi prioritas yang paling layak diterapkan adalah meningkatkan intensitas promosi melalui media digital untuk menjangkau pasar yang lebih luas dengan nilai Total Attractiveness Score (TAS) sebesar 6,98. Strategi tersebut diharapkan mampu meningkatkan minat beli konsumen, memperluas pangsa pasar, serta meningkatkan daya saing Qobul Snack secara berkelanjutan.
Co-Authors Dwi Tiara Hardianti Juwita Aidil Adha Mirna Mirna Muhlis Nia Wulandari Ria Vivian Ramadhani Siti Lisawati Siti Nur Yanih Syaiful Anwar Zeze Zakaria Hamzah