Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
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This Author published in this journals
All Journal Startupreneur Business Digital (SABDA Journal) Journal of Computer Science and Technology Application
Andzelika Birgithri
iLearning Incorporation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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An Examination of the Impact of Using Marketplaces to Promote the Growth of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia Dimas Aditya Prabowo; Chloe Tariazela; Andzelika Birgithri
Startupreneur Business Digital (SABDA Journal) Vol. 3 No. 1 (2024): April
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v3i1.483

Abstract

Marketplaces have become a critical component in the development of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. The availability of a marketplace platform has a substantial impact on MSMEs' growth. The purpose of this study is to assess the impact of marketplaces on the growth of MSMEs by taking into account the elements that influence their integration into the digital ecosystem. The quantitative methodology was utilized to collect data from MSME traders who used the marketplace to market their items. The marketplace's presence has greatly enhanced sales and had a favorable impact on their business operations. Market access is open from Sabang to Merauke thanks to the information technology network. This data is evaluated statistically to determine the association between market presence and MSME business growth. The findings of this study can help MSMEs gain a better understanding of how to use marketplaces to boost exposure, sales, and overall growth. The practical ramifications of this research are supposed to assist MSME owners in developing marketing strategies for their products and services via marketplace platforms. This research will also contribute to scholarly literature on the development of MSMEs in the digital era.
iLearning Education Challenge: Combining the Power of Blockchain with Gamification Concepts Surta Wijaya; Abigail Husain; Mackenzie Laurens; Andzelika Birgithri
CORISINTA Vol 1 No 1 (2024): February
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/corisinta.v1i1.11

Abstract

The adoption of online learning in colleges as a response to the COVID-19 pandemic has profoundly influenced education. Knowledge acquisition dramatically depends on a person's interest and willingness to learn. A platform that fosters student motivation in effectively completing activity hours is required. The available learning strategies include collaborative and creative learning, which aim to attain successful graduation outcomes with the assistance of the Independent Campus program. This project aims to develop gamification strategies that enhance students' creativity, innovation, and interactivity by integrating principles of learning and play. Furthermore, blockchain-based learning platforms can be a regulatory mechanism for ensuring secure and pleasurable learning experiences while supporting esteemed educational institutions. By implementing gamification tactics in conjunction with blockchain technology, all devices linked to the network will be transformed into nodes or servers. This study employs agile development methodologies, namely iterative and incremental models, to design distributed storage blockchain algorithms. The GamiChain iLearning educational model, which incorporates gamification blockchain, is constructed using IPFS. GamiChain, a gamification blockchain, can effectively assist the Independent Campus initiative by providing students with the necessary resources to cultivate their potential and produce exceptional and successful graduates.
Optimizing the SOR Method for Purchasing Decisions of Fashion Startupreneur on the Shopee Live Feature Nuke Puji Lestari Santoso; Mardiana Mardiana; Risma Nurmala; Andzelika Birgithri; Euis Siti Nur Aisyah
Startupreneur Business Digital (SABDA Journal) Vol. 5 No. 2 (2026): October
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v5i2.1121

Abstract

The rapid growth of social commerce in Indonesia has opened wide opportu- nities for fashion business owners to leverage social commerce tools built into e-commerce platforms as a means of steering how consumers reach their buying choices. This study aims to examine how three core dimensions of social commerce interactivity, social presence, and informativeness affect fashion purchase decisions on the Shopee platform, using perceived value and emotional trust as mediating factors under the Stimulus Organism Response (SOR) framework. A further aim is to determine whether cognitive or affective processes play a greater role in shaping consumers’ decisions to buy fashion items online. Data were collected from Indonesian Shopee users who had previously bought fashion products from stores run by startup founders, and the data were then analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings supported all of the proposed relationships. Both informativeness (β = 0.553) and interactivity (β = 0.383) showed a positive impact on perceived value, whereas social presence (β = 0.677) had a substantial positive effect on emotional trust. In turn, perceived value (β = 0.506) and emotional trust (β = 0.202) each positively influenced purchase decisions. The proposed model accounted for 74.7% of the variance in perceived value and 45.6% of the variance in purchase decisions, indicating that the cognitive route via perceived value carried more weight than the affective route via emotional trust in driving online fashion purchases. Moreover, informativeness emerged as the most impactful social commerce factor in boosting both perceived value and purchase intention.
Co-Authors Abigail Husain Chloe Tariazela Dimas Aditya Prabowo Euis Siti Nur Aisyah Mackenzie Laurens Mardiana Mardiana Nuke Puji Lestari Santoso Risma Nurmala Surta Wijaya