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p-Index From 2021 - 2026
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This Author published in this journals
All Journal ADI Pengabdian kepada Masyarakat Jurnal (ADIMAS Jurnal) Startupreneur Business Digital (SABDA Journal)
Dimas Aditya Prabowo
University of Raharja
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Improving MSME Competitiveness through Visual Design and Digital Branding Training Suryari Purnama; Felix Sutisna; Ninda Lutfiani; Dimas Aditya Prabowo; Syahyono Syahyono
ADI Pengabdian Kepada Masyarakat Vol 6 No 2 (2026): ADI Pengabdian Kepada Masyarakat
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/adimas.v6i2.1457

Abstract

The strategic role of visual design and digital branding training in enhancing the competitiveness of micro, small, and medium enterprises (MSMEs) has become increasingly important in the digital economy era. Many MSMEs still face limitations in market reach and weak brand identity due to inadequate visual communication skills and minimal implementation of digital branding strategies. These challenges reduce their competitiveness in an increasingly competitive online marketplace. This community service program aims to analyze the impact of structured training in visual design and digital branding on improving brand perception, market visibility, and sales performance of MSMEs. This program employs a mixed-method approach by combining pre-test and post-test surveys, in-depth interviews, and direct observation. The participants consisted of 50 MSME actors who took part in a a three-month training program covering logo design, product packaging, social media branding, and digital marketing content creation. Quantitative data were analyzed using paired statistical tests, while qualitative data were examined through thematic analysis. The results indicate a significant improvement in brand consistency, visual attractiveness, digital engagement, and online sales growth after the participants completed the training program. Participants also reported increased confidence in managing brand assets and implementing digital communication strategies. It can be concluded that visual design and digital branding training represent an effective intervention to strengthen the competitiveness of MSMEs, support sustainable business growth, and promote the development of a resilient creative economy in the era of digital transformation.
An Examination of the Impact of Using Marketplaces to Promote the Growth of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia Dimas Aditya Prabowo; Chloe Tariazela; Andzelika Birgithri
Startupreneur Business Digital (SABDA Journal) Vol. 3 No. 1 (2024): April
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v3i1.483

Abstract

Marketplaces have become a critical component in the development of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. The availability of a marketplace platform has a substantial impact on MSMEs' growth. The purpose of this study is to assess the impact of marketplaces on the growth of MSMEs by taking into account the elements that influence their integration into the digital ecosystem. The quantitative methodology was utilized to collect data from MSME traders who used the marketplace to market their items. The marketplace's presence has greatly enhanced sales and had a favorable impact on their business operations. Market access is open from Sabang to Merauke thanks to the information technology network. This data is evaluated statistically to determine the association between market presence and MSME business growth. The findings of this study can help MSMEs gain a better understanding of how to use marketplaces to boost exposure, sales, and overall growth. The practical ramifications of this research are supposed to assist MSME owners in developing marketing strategies for their products and services via marketplace platforms. This research will also contribute to scholarly literature on the development of MSMEs in the digital era.
Co-Authors Andzelika Birgithri Chloe Tariazela Felix Sutisna Ninda Lutfiani Suryari Purnama Syahyono Syahyono