Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
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This Author published in this journals
All Journal IAIC Transactions on Sustainable Digital Innovation (ITSDI) Startupreneur Business Digital (SABDA Journal)
Samantha Martinez
Rey Incorporation
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Library & Information Science Materials Science & Nanotechnology

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Adaptive Strategic Approaches and Their Impact on Economic Growth in Dynamic Markets Thomas Sumarsan Goh; Samantha Martinez; Santa Lusianna Sitorus; Tiurida Lily Anita
Startupreneur Business Digital (SABDA Journal) Vol. 4 No. 2 (2025)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v4i2.898

Abstract

In an era marked by accelerating globalization, digital disruption, and market volatility, businesses are compelled to develop adaptive strategic approaches to sustain performance and contribute to broader economic development. This study investigates how adaptive strategies characterized by flexibility, innovation, and responsiveness affect economic growth within dynamic market environments. The research aims to analyze the relationship between strategic adaptability and macroeconomic indicators such as GDP growth, productivity, and business resilience across varying national and industry contexts. Employing a mixed-method approach, the study integrates a systematic literature review with comparative case analyses from both developed and emerging economies, focusing on sectors experiencing rapid transformation. The findings reveal that organizations implementing adaptive strategies such as real-time decision-making, agile resource allocation, and continuous innovation are better positioned to respond to external shocks and, in turn, significantly enhance national economic performance. Moreover, the research highlights that countries with high levels of institutional support for strategic adaptability tend to achieve more sustainable growth trajectories. The study concludes that adaptive business strategies are not only essential for organizational competitiveness but also serve as key drivers of economic resilience in an increasingly uncertain global landscape. These insights offer valuable implications for policymakers, industry leaders, and researchers aiming to foster adaptive capacity as a means of achieving long-term economic stability and growth.
The Evolving Role of Traditional Banks in the Fintech Era Muna Azuddin; Henry Henry; Samantha Martinez
IAIC Transactions on Sustainable Digital Innovation (ITSDI) Vol 8 No 1 (2026): October
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/itsdi.v8i1.737

Abstract

Traditional banks have long operated under a “fortress model” built on regulatory protection, proprietary infrastructure, and closed value chains, but fintech competition is pressing them toward open and collaborative ecosystems. Prior studies examine fintech disruption, open banking, and bank-fintech partnerships separately, leaving unclear how banks’ strategic identity changes. This study examines how incumbent banks reinterpret their competitiveness and redesign their value proposition through cross-industry partnerships, Application Programming Interface (API)-based services, digital onboarding, and modular financial platforms. A qualitative multi-case study was conducted using document analysis of regulatory frameworks, strategic reports, and partnership announcements from 2021 onward, covering purposively selected banks in Asia and Europe. Thematic coding and a three-level rating of four analytical dimensions were used to derive three transformation archetypes, namely Digitalized Fortress, Hybrid Value Orchestrator, and Ecosystem Platform Leader. The results show that banks integrating digital capabilities, organizational ambidexterity, and innovation governance tend to reposition themselves as orchestrators, and that partnership quantity does not equate to transformation depth. The pace and depth of this shift vary with legacy system rigidity, cultural inertia, and regulatory openness. The study concludes that ecosystem integration is a potential but not universally inevitable trajectory, requiring strategic clarity, technological interoperability, and trust-based collaboration. The future of banking is thus defined not by digital adoption alone but by institutional adaptability and cooperative value creation.
Co-Authors Henry Henry Muna Azuddin Santa Lusianna Sitorus Thomas Sumarsan Goh Tiurida Lily Anita