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Gebriel Jivandrina Marhoin Dumais
Universitas Triatma Mulya
Economics, Econometrics & Finance Social Sciences

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PENGARUH MANFAAT, KEMUDAHAN, SERTA KELEMAHAN PENGGUNAAN E-MONEY DALAM MENINGKATKAN MINAT BELI KALANGAN MILENIAL DI DENPASAR, BALI Gebriel Jivandrina Marhoin Dumais; Luh Komang Candra Dewi; Ni Luh Komang Julyanti Paramita Sari
Journal Research of Management Vol. 7 No. 2 (2026): Juni
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2026.7286

Abstract

This study investigates the influence of Perceived Benefits, Ease of Use, and Perceived Weaknesses of e-money on Purchase Intention among millennials in Denpasar, Bali. In the digital era, e-money adoption continues to rise, especially among younger generations who value speed and convenience in transactions. The research applied a survey method using questionnaires distributed to 100 respondents aged 20–44 years, and multiple linear regression was employed for data analysis. Results revealed that Perceived Benefits and Ease of Use significantly and positively affect Purchase Intention, while Perceived Weaknesses negatively influence it. These findings highlight that although e-money offers efficiency and practicality, concerns about security and internet dependency still hinder adoption for some users. This study provides useful insights for e-money providers to enhance service reliability, minimize weaknesses, and encourage wider acceptance among millennials.
Co-Authors Luh Komang Candra Dewi Ni Luh Komang Julyanti Paramita Sari