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All Journal Journal of Applied Management and Accounting Science (JAMAS) Journal Research of Social Science, Economics, and Management
Ni Luh Komang Julyanti Paramita Sari
Universitas Triatma Mulya
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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PENGELOLAAN DESA WISATA PENGELIPURAN DENGAN KONSEP GREEN ECONOMY BERBASIS MASYARAKAT LOKAL DI ERA PANDEMI COVID-19 Putu Agus Prayogi; I Putu Bagus Suthanaya; Ni Luh Komang Julyanti Paramita Sari
Journal of Applied Management and Accounting Science Vol. 3 No. 2 (2022): Journal of Applied Management and Accounting Science (JAMAS)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jamas.v3i2.56

Abstract

The COVID-19 pandemic has had a huge impact on the tourism industry. The very high decrease in the number of tourist visits has caused many businesses in the tourism sector to close their businesses, including tourist villages. As one of the tourist villages in Bali, the Penglipuran Tourism Village is also affected by the COVID-19 pandemic. The management of Penglipuran Tourism Village has implemented the Green Economy concept. Where the application of the Green Economy concept can be seen from the tourism products offered are environmentally friendly products such as traditional houses that still utilize natural materials (bamboo trees), the souvenirs offered are processed products from agricultural and plantation products. The natural condition and clean and natural village environment is also a form of implementing the Green Economy concept which aims to preserve the environment. In its management, Penglipuran Tourism Village has involved the community starting from the planning, implementation and evaluation stages. It can be seen that pokdarwisa as a management institution is an institution established by the traditional village and the department where its members come from
The Influence of Customer Value and Customer Experience and Niche Marketing on Customer Satisfaction at Daydream Studio Illustration Company Kadek Sitha Ananda Laura Pratiwi; Ni Luh Putu Agustini Karta; Ni Luh Komang Julyanti Paramita Sari
Journal Research of Social Science, Economics, and Management Vol. 4 No. 10 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i10.827

Abstract

This study examines the influence of customer value, customer experience, and niche marketing on customer satisfaction at Daydream Studio, an illustration company. The research aims to identify whether customer value, customer experience, and niche marketing significantly affect customer satisfaction, providing insights for service improvement and strategic marketing. Using quantitative methods and hypothesis testing, the study found that all three variables—customer value, customer experience, and niche marketing—have a positive and significant impact on customer satisfaction. The results show that customer value has the strongest influence, as indicated by a t-value of 7.691 and a significance level of 0.000, confirming a robust positive correlation. Customer experience also demonstrates a significant positive effect (t-value 2.531, significance 0.012), as does niche marketing (t-value 4.243, significance 0.000). These findings are consistent with previous research, reinforcing the importance of these factors in enhancing customer satisfaction within creative service industries. The study concludes that improving customer value, delivering memorable experiences, and implementing effective niche marketing strategies are crucial for increasing customer satisfaction at Daydream Studio.
Co-Authors I Putu Bagus Suthanaya Kadek Sitha Ananda Laura Pratiwi Ni Luh Putu Agustini Karta Putu Agus Prayogi