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PENGELOLAAN DESA WISATA PENGELIPURAN DENGAN KONSEP GREEN ECONOMY BERBASIS MASYARAKAT LOKAL DI ERA PANDEMI COVID-19 Putu Agus Prayogi; I Putu Bagus Suthanaya; Ni Luh Komang Julyanti Paramita Sari
Journal of Applied Management and Accounting Science Vol. 3 No. 2 (2022): Journal of Applied Management and Accounting Science (JAMAS)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jamas.v3i2.56

The COVID-19 pandemic has had a huge impact on the tourism industry. The very high decrease in the number of tourist visits has caused many businesses in the tourism sector to close their businesses, including tourist villages. As one of the tourist villages in Bali, the Penglipuran Tourism Village is also affected by the COVID-19 pandemic. The management of Penglipuran Tourism Village has implemented the Green Economy concept. Where the application of the Green Economy concept can be seen from the tourism products offered are environmentally friendly products such as traditional houses that still utilize natural materials (bamboo trees), the souvenirs offered are processed products from agricultural and plantation products. The natural condition and clean and natural village environment is also a form of implementing the Green Economy concept which aims to preserve the environment. In its management, Penglipuran Tourism Village has involved the community starting from the planning, implementation and evaluation stages. It can be seen that pokdarwisa as a management institution is an institution established by the traditional village and the department where its members come from

The Influence of Customer Value and Customer Experience and Niche Marketing on Customer Satisfaction at Daydream Studio Illustration Company Kadek Sitha Ananda Laura Pratiwi; Ni Luh Putu Agustini Karta; Ni Luh Komang Julyanti Paramita Sari
Journal Research of Social Science, Economics, and Management Vol. 4 No. 10 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i10.827

This study examines the influence of customer value, customer experience, and niche marketing on customer satisfaction at Daydream Studio, an illustration company. The research aims to identify whether customer value, customer experience, and niche marketing significantly affect customer satisfaction, providing insights for service improvement and strategic marketing. Using quantitative methods and hypothesis testing, the study found that all three variables—customer value, customer experience, and niche marketing—have a positive and significant impact on customer satisfaction. The results show that customer value has the strongest influence, as indicated by a t-value of 7.691 and a significance level of 0.000, confirming a robust positive correlation. Customer experience also demonstrates a significant positive effect (t-value 2.531, significance 0.012), as does niche marketing (t-value 4.243, significance 0.000). These findings are consistent with previous research, reinforcing the importance of these factors in enhancing customer satisfaction within creative service industries. The study concludes that improving customer value, delivering memorable experiences, and implementing effective niche marketing strategies are crucial for increasing customer satisfaction at Daydream Studio.

Pengaruh Lingkungan Kerja dan Motivasi Kerja terhadap Kinerja Karyawan di BALE UDANG MANG ENGKING Kuta Ni Kadek Ayu Prihandani; Anak Agung Ketut Sriasih; Ni Luh Komang Julyanti Paramita Sari
Journal Research of Management Vol. 5 No. 2 (2024): Juni
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2024.528

This study aims to determine the effect of the work environment and work motivation on employee performance. The location of this research is Bale Udang Mang Engking Kuta. Data collection techniques used are observation, questionnaires and interviews. The population uses employees at Bale Udang Mang Engking Kuta, with a sample of 72 respondents. The data analysis technique used is Descriptive Statistical Analysis, Data Instrument Test, Classical Assumptions, Multiple Linear Regression, t test, Determination and Beta Coefficient. Based on the results of the study, it was found that the work environment has a positive and significant influence on employee performance, work motivation has a positive and significant effect on employee performance, work environment and work motivation have a 58.5% influence on employee performance and work motivation variables have a significant effect more dominant on employee performance. Suggestions that can be given by researchers are to replace lamps that are damaged or unfit for use and have poor lighting, make policies for providing old-age insurance and routinely provide training to employees, provide incentives to encourage employee performance in achieving targets and always help employees if you have problems at work.

Pengaruh Self Esteem, Self Efficacy, Dan Locus Of Control Terhadap Kinerja Pegawai Di Lpd Desa Adat Kerobokan Ni Kadek Ayu Dwi Apriyanti; I Putu Bagus Suthanaya; Ni Luh Komang Julyanti Paramita Sari
Journal Research of Management Vol. 6 No. 1 (2024): Desember
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2024.6127

Worker execution is the result accomplished by a individual concurring to appropriate guidelines inside a certain period of time so that representative execution can be made strides by representatives and carry out their obligations. Worker execution can be seen from the work comes about appeared by the worker. In an exertion to move forward representative execution, self-esteem, self-efficacy and locus of control are things that representatives must pay consideration to and execute. This inquire about points to decide the impact of self-esteem, self-efficacy and locus of control on representative execution at the Kerobokan Conventional Town Town Credit Institution (LPD). This investigate strategy utilized may be a quantitative strategy. The number of tests utilized was 70 representatives. The testing procedure utilized was soaked examining. The conclusion gotten is that self-esteem encompasses a positive effect on representative execution. Self-efficacy incorporates a positive impact on worker execution. Locus of control features a positive impact on representative execution. This implies that the way better self-esteem, self-efficacy and locus of control will be able to move forward representative execution.

Pengaruh Stres Kerja, Kecerdasan Emosional, Dan Komitmen Organisasi Terhadap Kinerja Karyawan Pada Quest San Hotel Denpasar Dewi Siti Anjani; Made Yudi Darmita; Ni Luh Komang Julyanti Paramita Sari
Journal Research of Management Vol. 6 No. 2 (2025): Juni
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2025.6247

In order to meet the objectives, the organization has to monitor employee performance. The present study was carried out at Four Points by Sheraton Bali, Seminyak, with the following objectives: 1) ascertain the impact of extrinsic motivation on employee performance; 2) confirm the impact of work discipline on employee performance; 3) confirm the impact of employee engagement on employee performance; 4) ascertain the extent to which extrinsic motivation, work discipline, and employee engagement influence employee performance; and 5) confirm the independent variables that predominately affect employee performance. With 74 employees as the sample size, a quantitative research methodology was employed. Saturated sampling, often known as a census, is used in this study. The descriptive analysis, T-test, multiple linear regression, classical assumption testing, research instrument quality testing, coefficient of determination, and standardized coefficients beta analysis are the data analysis procedures that are employed. The regression model, as indicated by the study's results, is Y = 4.601 + 0.137X1 + 0.259X2 + 0.339X3. The results show that: 1) maintaining a strong work ethic has a positive and significant influence on employee performance; 2) external incentives play a constructive and important role in improving employee performance; 3) active involvement and commitment of employees have a positive and significant impact on their performance; 4) when considering the combined impact of external incentives, work discipline, and employee engagement, they account for 39.7% of the variation in employee performance; and 5) employee engagement stands out as the most influential factor on employee performance, as indicated by the Standardized Beta Coefficient value of 0.352. The study's conclusion is that businesses should consider variables such as work discipline, employee engagement, and extrinsic incentives when creating policies and initiatives to boost worker performance.

Pengaruh Beban Kerja, Lingkungan Dan Pengembangan Karir Terhadap Kepuasan Kerja Karyawan Di Sthala, A Tribute Portfolio Hotel Ni Kadek Kisnayanti; Made Yudi Darmita; Ni Luh Komang Julyanti Paramita Sari
Journal Research of Management Vol. 7 No. 1 (2025): Desember
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2025.7169

Job satisfaction is an emotional state where the value of employee remuneration for the company or organization meets the value of remuneration desired by the employee. This study examines the effect of workload (X1), work environment (X2), and career development (X3) on employee job satisfaction (Y). The population in this study was 79 people. The sampling technique in this study used the census method. The data analysis techniques used were descriptive analysis, data instrument testing, classical assumption testing, multiple linear analysis, t-test analysis, and beta coefficient analysis. The results of the analysis showed a regression model of Y = 5.063 + 0.250 X1 + 0.138 X2 + 0.270 X3. The conclusion obtained is that workload (X1) has a positive and significant effect on employee job satisfaction (Y) at Sthala, A Tribute Portfolio Hotel, Ubud Bali, as indicated by the regression coefficient b1X1 which has a positive and significant value of 0.005 <0.05. The work environment (X2) has a positive and significant effect on employee job satisfaction (Y) at Sthala, A Tribute Portfolio Hotel, Ubud, Bali. This can be seen from the positive b2X2 coefficient and a significance level of 0.001 <0.05. Career development (X3) has a positive and significant effect on employee job satisfaction (Y) at Sthala, A Tribute Portfolio Hotel, Ubud, Bali. This can be seen from the positive b3X3 coefficient and a significance level of 0.000 <0.05. The independent variable that has a dominant influence on employee job satisfaction, as seen from the Standardized Coefficients Beta value, is the workload variable (X1), which is 0.346.

PENGARUH MANFAAT, KEMUDAHAN, SERTA KELEMAHAN PENGGUNAAN E-MONEY DALAM MENINGKATKAN MINAT BELI KALANGAN MILENIAL DI DENPASAR, BALI Gebriel Jivandrina Marhoin Dumais; Luh Komang Candra Dewi; Ni Luh Komang Julyanti Paramita Sari
Journal Research of Management Vol. 7 No. 2 (2026): Juni
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2026.7286

This study investigates the influence of Perceived Benefits, Ease of Use, and Perceived Weaknesses of e-money on Purchase Intention among millennials in Denpasar, Bali. In the digital era, e-money adoption continues to rise, especially among younger generations who value speed and convenience in transactions. The research applied a survey method using questionnaires distributed to 100 respondents aged 20–44 years, and multiple linear regression was employed for data analysis. Results revealed that Perceived Benefits and Ease of Use significantly and positively affect Purchase Intention, while Perceived Weaknesses negatively influence it. These findings highlight that although e-money offers efficiency and practicality, concerns about security and internet dependency still hinder adoption for some users. This study provides useful insights for e-money providers to enhance service reliability, minimize weaknesses, and encourage wider acceptance among millennials.

The Influence of Customer Value and Customer Experience and Niche Marketing on Customer Satisfaction at Daydream Studio Illustration Company Kadek Sitha Ananda Laura Pratiwi; Ni Luh Putu Agustini Karta; Ni Luh Komang Julyanti Paramita Sari
Journal Research of Social Science, Economics, and Management Vol. 4 No. 10 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i10.827

This study examines the influence of customer value, customer experience, and niche marketing on customer satisfaction at Daydream Studio, an illustration company. The research aims to identify whether customer value, customer experience, and niche marketing significantly affect customer satisfaction, providing insights for service improvement and strategic marketing. Using quantitative methods and hypothesis testing, the study found that all three variables—customer value, customer experience, and niche marketing—have a positive and significant impact on customer satisfaction. The results show that customer value has the strongest influence, as indicated by a t-value of 7.691 and a significance level of 0.000, confirming a robust positive correlation. Customer experience also demonstrates a significant positive effect (t-value 2.531, significance 0.012), as does niche marketing (t-value 4.243, significance 0.000). These findings are consistent with previous research, reinforcing the importance of these factors in enhancing customer satisfaction within creative service industries. The study concludes that improving customer value, delivering memorable experiences, and implementing effective niche marketing strategies are crucial for increasing customer satisfaction at Daydream Studio.

Analysis of the Basic English Proficiency of Prospective University Students Based on Diagnostic Test Results Sulistyoadi Jokosaharjo; Ni Luh Komang Julyanti Paramita Sari; Ni Nyoman Nidya Trianingrum
JURNAL PENDIDIKAN BAHASA Vol. 16 No. 2 (2026): JURNAL PENDIDIKAN BAHASA
Publisher : STKIP Taman Siswa Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37630/jpb.v16i2.4391

This study aims to analyze the basic English proficiency of prospective university students through a multiple-choice test administered during the first batch of the admission process at Triatma Mulya University involving a total of 160 prospective students. The instrument used in this study was a multiple-choice diagnostic English test focusing on basic grammar, vocabulary comprehension, and communication expressions. Therefore, the test was not intended to measure complete English proficiency, but to identify students’ initial basic English competence for course design purpose. The study employed a descriptive mixed-method design by categorizing the test items into 10 language components. The findings show that students perform well in communication expressions and relatively well in simple present and past tense, but having difficulties in conditional sentences, subject-verb agreement, verb forms, and complex sentence construction. These findings indicate that an elementary English course should not only repeat general grammar explanations, but also provide communicative drills and contextualized practice.

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