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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Ilomata International Journal of Management International Journal of Economics, Business Management and Accounting
Muhammad Dharma Tuah Putra Nasution
Universitas Sumatera Utara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Social Sciences Other

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Cultural values, status signalling and quiet luxury adoption in collectivist emerging markets Cut Kesuma Pahlufi; Muhammad Dharma Tuah Putra Nasution
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 8 No. 1 (2026): January 2026
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v8i1.3464

Abstract

Purpose: Existing status signalling frameworks, developed within individualistic cultural contexts, cannot predict luxury consumption in collectivist societies, where affluent consumers favour understated expressions despite possessing both the economic means and the social motivation to signal status conspicuously.Design/methodology/approach: We develop Cultural Signalling Adaptation Theory by integrating status signalling theory, cultural values research, and acculturation mechanisms, illustrated through Indonesia as a collectivist emerging market case study.Findings: The framework identifies four mechanisms through which cultural values reshape luxury signalling: cultural filtering, which suppresses materialist motivation; identity protection, which generates resistance to culturally incongruent consumption; bicultural competence, which enables navigation between global sophistication Research limitations/implications: The framework is conceptual and requires empirical validation across diverse collectivist markets. Priority directions include scale development for cultural adaptation strategies, boundary condition testing across Southeast and South Asian contexts, and longitudinal tracking of adaptation patterns.Practical implications: Luxury brands should emphasise cultural sensitivity, quality craftsmanship, and community-oriented positioning over status symbolism, with segmentation based on cultural adaptation approaches rather than economic capability alone.         Originality/value: This paper extends signalling theory beyond individualistic assumptions by demonstrating cultural moderation of the wealth-status relationship
Beyond The Principal–Agent Dyad: How MCN Governance Structures Shape Social Proof Mechanisms And Monetization Outcomes In Live-Streaming Social Commerce Ecosystems Corry Patricia Manik; Fadli Fadli; Muhammad Dharma Tuah Putra Nasution
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 3 (2026): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i3.11628

Abstract

The proliferation of live-streaming commerce has reconfigured digital marketing landscapes, yet Multi-Channel Networks (MCNs) remain systematically mischaracterized as exploitative intermediaries depleting creator earnings. Drawing upon Agency Theory, Relationship Marketing, and Social Proof Theory, this study develops a conceptual framework theorizing the strategic governance role of MCNs in talent marketing management, emphasizing digital gift distribution optimization and deliberate social proof construction on TikTok. Critically, this study clarifies that agencies receive a 7–15% commission disbursed directly by TikTok a structural arrangement preserving streamer net revenue entirely, contradicting prevailing exploitative narratives. The framework demonstrates that MCNs function as ecosystem catalysts through technical infrastructure provision, algorithmic performance coaching, and incentive-based mechanisms including diamond injection programs that amplify viewer engagement and algorithmic visibility. Agencies further orchestrate social proof dynamics generating self-reinforcing gifting cascades within a symbiotic value co-creation ecosystem. This study contributes to platform governance, algorithmic creator economy, and social commerce intermediation literature by reconceptualizing MCNs as indispensable strategic ecosystem partners.
Pleasure-Seeking Or Fear-Driven? A Conceptual Examination Of Hedonic Motivation And FOMO As Catalysts Of Impulsive Buying In E-Commerce Auliya Allendifa; Muhammad Dharma Tuah Putra Nasution; Fadli Fadli
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 3 (2026): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i3.11821

Abstract

Although impulsive buying in e-commerce has received considerable scholarly attention, the psychological mechanisms through which digitally engineered platform environments systematically erode consumer self-regulation remain undertheorized. This paper advances the Affective Urgency Model, a conceptual framework grounded in the Stimulus-Organism-Response paradigm, dual-process theory, prospect theory, approach-avoidance motivation theory, and self-determination theory. Through a critical narrative synthesis of Scopus and Web of Science literature, three theoretical contributions are made. First, hedonic motivation is reframed as an affective override mechanism that activates System 1 processing and suppresses deliberative evaluation, rendering consumers structurally vulnerable to spontaneous purchases. Second, commercially induced FOMO is reconceptualized as a threat response driven by loss aversion, wherein platform-deployed scarcity stimuli frame purchase inaction as loss and compress the decision window. Third, the construct of affective urgency is introduced to capture the compounded state arising from the co-activation of approach motivation and avoidance motivation, amplifying impulsive buying beyond the additive effects of either variable independently. The framework also incorporates the post-purchase paradox, wherein affective urgency-driven purchases produce cognitive dissonance, regret, and financial well-being deterioration despite their immediate hedonic appeal. Three formal propositions and a research agenda for empirical validation are advanced.
From Sustainability-Oriented Innovation to Circular Outcomes: Evidence from SMEs Doli Muhammad Ja’far Dalimunthe; Arif Qaedi Hutagalung; Dany Perdana Sitompul; Muhammad Dharma Tuah Putra Nasution
Ilomata International Journal of Management Vol. 7 No. 3 (2026): July 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i3.2360

Abstract

Sustainability transitions in small and medium-sized enterprises (SMEs) depend on more than innovation intent — they require business models capable of translating that intent into product-level outcomes. This study tests an integrated model linking sustainability-oriented innovation (SOI), sustainable business model innovation (SBMI), barriers to the circular economy (B-CE), and sustainable product innovation performance (SPIP), with market performance (MP) as the downstream outcome. B-CE is positioned as both a suppressor of business model renewal and a moderator of the link between renewal and product-level output. Survey data from 280 Indonesian SMEs across sectors were analyzed using PLS-SEM. All eight hypotheses were supported (p < 0.001), with large effect sizes across the endogenous constructs (R² = 0.646–0.719). The study's principal contribution lies in empirically specifying SBMI as a necessary mediator between innovation orientation and product outcomes — a relationship prior literature had proposed conceptually but never tested within an integrated, SME-level model. B-CE operates in a dual capacity: as a direct suppressor of SBMI (β = −0.519) and as a moderator weakening the SBMI–SPIP relationship (β = −0.288), with the conditional slope falling from 0.717 under low-barrier conditions to 0.141 under high-barrier conditions. Structural relationships remained broadly consistent across sectors — manufacturing, service, and trading — and firm size, with only two of eighteen multigroup comparisons reaching significance. For managers and policymakers, cultivating sustainability orientation without reconfiguring value architecture is unlikely to yield measurable gains, and reducing circular economy barriers matters as much as direct innovation investment.
Co-Authors Arif Qaedi Hutagalung Auliya Allendifa Corry Patricia Manik Cut Kesuma Pahlufi Dany Perdana Sitompul Doli Muhammad Ja’far Dalimunthe Fadli Fadli