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All Journal MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Fadli Fadli
Universitas Sumatera Utara
Humanities Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Social Media Marketing, Education Service Quality terhadap Kepuasan Orang Tua Pada SDIT Bunayya Medan Sunggal melalui Brand Image sebagai Variabel Intervening Rizki Nurafrilia Harahap; Fadli Fadli; Evawany Yunita Aritonang
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 2 (2026): April 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i2.6101

Abstract

This study's overarching goal is to dissect how SDIT Bunayya Medan Sunggal's social media marketing and the quality of its educational services affect the school's reputation and the happiness of its parents. In order to take a quantitative approach, we gave parents surveys to fill out, and then we used route analysis to look for direct and indirect relationships between the factors. Brand Image and Parental Satisfaction are unaffected by Social Media Marketing, according to the results. On the other hand, Education Service Quality significantly and positively affects both of these factors. Although brand image did not mediate the impact of social media marketing, it did improve parents' satisfaction and mediate the influence of education service quality. Parents' impressions and satisfaction are largely determined by the quality of educational offerings, according to these studies. For a more complete picture, future studies should incorporate other factors like family trust or school communication.
Strategi Promosi Pendidikan melalui Media Sosial Instagram dalam Menarik Minat Peserta Didik Baru di Sekolah Menengah Kejuruan Tritech Informatika Rifqy Ikhsanul Akmal; Fadli Fadli; Beby Karina Fawzeea Sembiring
MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial Vol 10, No 1 (2026)
Publisher : Prodi Pendidikan Sejarah Fakultas Keguruan dan Ilmu Pendidikan Universitas Islam Sumatera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/mkd.v10i1.12664

Abstract

This study examines the role of Instagram as a digital promotional medium in increasing the interest and number of new student applicants at Vocational High School Tritech Informatika, Medan. The study addresses the growing competition among secondary education institutions and investigates how social media–based educational promotion influences school visibility and enrollment decisions. Employing a qualitative descriptive approach, data were collected through observations of Instagram promotional content, in-depth interviews with key informants—including the school principal, public relations staff, educators, parents of graduating students, and surrounding community members—and documentation of digital promotional materials and student admission records. Data were analyzed thematically to identify patterns in promotional strategies and their perceived impacts. The findings indicate that Instagram-based promotion plays a significant role in enhancing public awareness of the school, strengthening its institutional image, and stimulating prospective students’ interest through visually engaging, informative, and consistently managed content. This study contributes to the literature on educational communication by demonstrating the effectiveness of digital school marketing strategies in student recruitment and offers practical insights for vocational schools seeking to optimize social media platforms for sustainable enrollment growth.
Co-Authors Beby Karina Fawzeea Sembiring Evawany Yunita Aritonang Rifqy Ikhsanul Akmal Rizki Nurafrilia Harahap