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All Journal NAAFI: JURNAL ILMIAH MAHASISWA
Yesi Amelia
Universitas Islam Negeri Raden Fatah
Religion Economics, Econometrics & Finance Education Library & Information Science Social Sciences

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Peran Konten TikTok sebagai Media Komunikasi Pemasaran dalam Membangun Brand Awareness PT Asia Jaya Timbangan Palembang Yesi Amelia; Eraskaita Ginting
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 2 No. 1 (2025): NAAFI: Jurnal Ilmiah Mahasiswa
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafi.v2i1.325

Abstract

The development of social media platforms has changed the way companies engage with their audiences. TikTok, a short video platform, has become an important venue for various sectors, such as PT Asia Jaya Timbangan Palembang. This study aims to analyze the role of TikTok content as a marketing communication tool in increasing brand awareness. Using a qualitative descriptive approach, this article illustrates that the use of educational, demonstrative, and interactive content successfully attracts the audience's attention, interest, and memory of the brand. The results of the study show that TikTok not only functions as a place of entertainment but also as an effective marketing tool for building brand awareness in the digital age
Co-Authors Eraskaita Ginting