Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal BAREKENG: Jurnal Ilmu Matematika dan Terapan
Yenny Suzana
Faculty of Tarbiyah and Teacher Training, Institut Agama Islam Negeri Langsa, Indonesia
Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Energy Engineering Mathematics Mechanical Engineering Physics Transportation

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
MARKETING GAMES AND SENSITIVITY ANALYSIS FOR ANY NUMBER OF COMPANIES Almira Amir; Ruth Mayasari Simanjuntak; Yenny Suzana; Riri Syafitri Lubis; Fatmah Syarah; Fajriana Fajriana; Zahedi Zahedi
BAREKENG: Jurnal Ilmu Matematika dan Terapan Vol 20 No 2 (2026): BAREKENG: Journal of Mathematics and Its Application
Publisher : PATTIMURA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/barekengvol20iss2pp0927-0940

Abstract

In the business world, advertising plays a crucial role in shaping market dynamics. This study analyzes advertising competition among companies by calculating the optimal profits for two to four competitors and postulating a general formula for a larger number of companies. Sensitivity analysis is employed to observe how changes in advertising parameters affect profits. The simulation results indicate that in the case of four companies, the optimal spending (Xopt) ranges from 137246 to 191288, while the optimal profit (Popt) ranges from 38693.1 to 92702. The sensitivity analysis shows that companies with higher advertising effectiveness achieve greater profits, whereas those with lower effectiveness tend to experience reductions in both allocation and profit. With the aid of Maple and Excel, this research extends previous advertising competition models by providing a comprehensive framework for optimizing advertising budgets in oligopolistic markets.
Co-Authors Almira Amir Fajriana Fajriana Fatmah Syarah Riri Syafitri Lubis Ruth Mayasari Simanjuntak Zahedi Zahedi