Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Eastasouth Journal of Effective Community Services Journal of Contemporary Administration and Management (ADMAN)
Mira Rosmala
STIE Dharma Putra
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Digital Marketing Tips on Instagram (Case Study on Madu Modow Honey SME) Elvi Lastriani; Mira Rosmala; David Opel Alexander; Muhammad Hafiz Abd Rashid; Amiral Arief Absy; Dian Syah Putri
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.514

Abstract

This Community Service (PKM) activity was conducted by STIE Dharma Putra at the Madu Madow Honey MSME in Siak Regency, Riau, in June 2025. This MSME produces premium-quality Sialang Siak Honey but faces challenges in digital marketing and preparing simple financial reports. The activity's title was "Simple Digital Marketing Tips on Instagram (Case Study of the Madu Modow Honey MSME)." The goal was to provide training and mentoring so that MSMEs could implement effective digital marketing strategies through Instagram to expand market reach and increase sales. Furthermore, the training also included preparing simple financial reports for better business management. The resulting output was improved digital skills and optimization of the MSME's Instagram account. The expected outcomes were increased market reach, increased sales turnover, and increased brand awareness of Madu Sialang Siak. This activity involved four lecturers and ten students, with the output being a National Journal.
Creative Innovation and Experiential Marketing as Differentiation Strategies for MSMEs in Competitive Markets Sutrisno; Mira Rosmala
ADMAN: Journal of Contemporary Administration and Management Vol 4 No 2 (2026): August 2026
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v4i2.366

Abstract

This study aims to analyze the role of creative innovation and experiential marketing as differentiation strategies for Micro, Small, and Medium Enterprises (MSMEs) in responding to increasingly competitive market conditions. The study employed a qualitative approach using a literature review method with descriptive analysis. Data were collected from scientific articles accessed through Google Scholar, ScienceDirect, SpringerLink, Emerald Insight, Taylor & Francis Online, Wiley Online Library, MDPI, and ResearchGate. The literature search covered publications from 1985–2026 using keywords related to creative innovation, experiential marketing, differentiation strategy, and MSMEs. The initial search identified 50 articles, which were subsequently screened using inclusion and exclusion criteria, resulting in 41 relevant articles for analysis. The findings indicate that creative innovation plays a significant role in developing unique products, services, and business models, thereby enhancing the value creation and competitiveness of MSMEs. Experiential marketing strengthens differentiation by creating positive customer experiences that improve satisfaction, loyalty, and long-term customer relationships. The synthesis of several theoretical perspectives, namely the Resource-Based View, Dynamic Capabilities Theory, Experiential Marketing Theory, and Blue Ocean Strategy, demonstrates that integrating creative innovation with customer experience generates a sustainable competitive advantage that is more difficult to imitate than strategies focused solely on products or pricing. This review highlights that continuous innovation, effective customer experience management, and digital transformation represent relevant strategic approaches to strengthening the sustainability and competitiveness of MSMEs in the digital economy.
Co-Authors Amiral Arief Absy David Opel Alexander Dian Syah Putri Elvi Lastriani Muhammad Hafiz Abd Rashid Sutrisno Sutrisno