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All Journal Journal International Dakwah and Communication Dawuh: Islamic Communication Journal
Nahed Nuwairah
Universitas Islam Negeri Antasari Banjarmasin
Religion Humanities Languange, Linguistic, Communication & Media Social Sciences Other

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THE EFFECTIVENESS OF PERSUASIVE PREACHING (A STUDY IN THE ASPECTS OF COMMUNICATION PSYCHOLOGY) Samsul Rani; Nahed Nuwairah; Amrullah; Bayani; Tarwilah
Journal International Dakwah and Communication Vol. 6 No. 2 (2026)
Publisher : Sekolah Tinggi Agama Islam Al-Hikmah Pariangan Batusangkar, West Sumatra, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/jidc.v6i2.1287

Abstract

The effectiveness of persuasive preaching in contemporary contexts demands a profound understanding of communication psychology mechanisms underlying the reception and transformation of religious messages. This study employs a Systematic Literature Review (SLR) method with PRISMA protocol to analyze ten journal articles from 2021-2025 addressing the integration of communication psychology in persuasive preaching. Results indicate that preaching effectiveness is determined by three psychological mechanisms: communicator credibility based on empathy (ethos), emotional connection through social proximity (pathos), and logical argumentation reducing cognitive dissonance (logos). Determinant factors include communicator empathy, understanding of audience’s hierarchy of needs, message contextualization, media adaptability, and therapeutic communication. Optimization of persuasive strategies requires responsiveness to cognitive modalities, emotional dynamics, and socio-cultural contexts of audiences. This study confirms that integrating communication psychology transforms preaching into a humanistic process achieving sustainable behavioral change and spiritual tranquility (sakinah) among contemporary audiences.
Reconstructing Pedagogical Da'wah through Transnational Islamic Journalism: A Comparative Study of Al-'Urwa al-Wuthqa and Al-Manar Armiah Armiah; Awad Awad; Abdul Gafur; Nahed Nuwairah; Fasih Fasih; Ansharullah Ansharullah
DAWUH : Islamic Communication Journal Vol. 7 No. 3 (2026): November
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/dawuh.v7i3.1982

Abstract

This article aims to analyze the role of Al-‘Urwa al-Wuthqa (1884) and Al-Manar (1898–1935) as transnational Islamic press in reconstructing an educational and transformative model of da'wah. This study employs a qualitative approach using historical-critical methods and discourse analysis of primary texts alongside literature on Islamic modernism. The findings reveal that the ideas of Jamaluddin al-Afghani and Muhammad Abduh, as articulated in Al-‘Urwa al-Wuthqa, function not only as instruments of religious and political communication but also as a form of public pedagogy that fosters critical awareness among Muslims through anti-imperial narratives, Pan-Islamic solidarity, and the promotion of ijtihad and rationality. Together with Al-Manar, these media bridged religious thought, politics, and modernity within a transnational Islamic communication space. However, previous studies tend to situate these publications within a historical-ideological framework, overlooking their pedagogical dimensions. Meanwhile, contemporary da'wah studies largely emphasize digital media effectiveness while neglecting critical literacy. This study highlights the importance of integrating classical Islamic media heritage into da'wah communication learning to develop a reflective, critical, and contextually relevant educational da'wah model in the digital era.
Co-Authors Abdul Gafur Amrullah Ansharullah Ansharullah Armiah Armiah Awad Awad Bayani Fasih Fasih Samsul Rani Tarwilah