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All Journal Jurnal Nusantara Berbakti PENG: Jurnal Ekonomi dan Manajemen
Puja Audinia Artika
Universitas Islam Negeri Jurai Siwo Lampung
Humanities Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences

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Analisis Perbandingan Konsep Nilai Tukar dalam Ekonomi Konvensional dan Islam serta Implikasinya terhadap Stabilitas Ekonomi Dewi Jannati Asih Putri; M. Rafiudin Safikri; Puja Audinia Artika; Suci Hayati
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): Juli-September, Green Entrepreneurship and Sustainable Economic Empowerment in
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/6nq1r472

Abstract

Currency exchange rates are important for many economic activities, including capital flows, international trade, and investment. These activities have an impact on the competitiveness of domestic goods, the welfare of individuals, and the stability of the economy as a whole. The economic system in use determines how exchange rates are handled.  The notion of exchange rates in conventional and Islamic economics, as well as its effects on economic stability, are examined in this study using a qualitative approach and a literature study methodology. Descriptive analysis is performed on secondary data gathered from different literature sources and fatwas. The results demonstrate that, in order to lower the risk of exchange rate volatility, the Islamic economy places a strong emphasis on the values of justice, the prohibition of usury, and transparent cash transactions. In contrast, the conventional economic system depends on market mechanisms and interest rate-based monetary policies that are susceptible to fluctuations and speculation.  More socially just and durable stability may be possible with this Islamic economic strategy.  Consequently, using Islamic economic concepts to manage exchange rates can be a useful substitute for preserving the stability of the national economy.
Penguatan Branding dan Digitalisasi UMKM melalui Pembuatan Logo, Banner, Google Maps, dan Qris di Desa Rulung Helok Olliviya Tri Hermanda; Pradita Mawardani; Puja Audinia Artika; Puspita Andraini; Dwita Nur Fadillah; Liana Dewi Susanti
Jurnal Nusantara Berbakti Vol. 4 No. 4 (2026): Oktober: Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v4i4.848

Abstract

The development of digital technology has encouraged the strengthening of business identity and the utilization of technology as an effort to improve the competitiveness of Micro, Small, and Medium Enterprises (MSMEs). However, some MSMEs in Rulung Helok Village still face challenges, including inadequate visual business identity, the absence of digital business location information, and limited use of digital payment systems. This study aims to describe the implementation of branding enhancement through digitalization and business identity development among MSMEs in Rulung Helok Village. The study employed a descriptive qualitative approach using the Participatory Action Research (PAR) method. Data were collected through observation, interviews, and documentation. The findings indicate that assistance programs involving the creation of logos, banners, QRIS, QRIS stands, and Google Maps listings were able to strengthen business identity, increase digital visibility, and support non-cash transaction convenience. Therefore, branding enhancement through digitalization can serve as an initial step in improving the competitiveness and readiness of MSMEs to face the development of the digital economy.
Co-Authors Dewi Jannati Asih Putri Dwita Nur Fadillah Liana Dewi Susanti M. Rafiudin Safikri Olliviya Tri Hermanda Pradita Mawardani Puspita Andraini Suci Hayati