Penguatan Branding dan Digitalisasi UMKM melalui Pembuatan Logo, Banner, Google Maps, dan Qris di Desa Rulung Helok

Olliviya Tri Hermanda (Universitas Islam Negeri Jurai Siwo Lampung)
Pradita Mawardani (Universitas Islam Negeri Jurai Siwo Lampung)
Puja Audinia Artika (Universitas Islam Negeri Jurai Siwo Lampung)
Puspita Andraini (Universitas Islam Negeri Jurai Siwo Lampung)
Dwita Nur Fadillah (Universitas Islam Negeri Jurai Siwo Lampung)
Liana Dewi Susanti (Universitas Islam Negeri Jurai Siwo Lampung)

Jurnal Nusantara Berbakti
Vol. 4 No. 4 (2026): Oktober: Jurnal Nusantara Berbakti

The development of digital technology has encouraged the strengthening of business identity and the utilization of technology as an effort to improve the competitiveness of Micro, Small, and Medium Enterprises (MSMEs). However, some MSMEs in Rulung Helok Village still face challenges, including inadequate visual business identity, the absence of digital business location information, and limited use of digital payment systems. This study aims to describe the implementation of branding enhancement through digitalization and business identity development among MSMEs in Rulung Helok Village. The study employed a descriptive qualitative approach using the Participatory Action Research (PAR) method. Data were collected through observation, interviews, and documentation. The findings indicate that assistance programs involving the creation of logos, banners, QRIS, QRIS stands, and Google Maps listings were able to strengthen business identity, increase digital visibility, and support non-cash transaction convenience. Therefore, branding enhancement through digitalization can serve as an initial step in improving the competitiveness and readiness of MSMEs to face the development of the digital economy.