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All Journal Journal of Artificial Intelligence and Digital Business SAKOLA: Journal of Sains Cooperative Learning and Law
Eugene Rangga Novandria
Universitas Tarumanagara
Astronomy Biochemistry, Genetics & Molecular Biology Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Law, Crime, Criminology & Criminal Justice Mathematics

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Implikasi Terhadap Perubahan Merek Dalam Perjanjian Waralaba dan Perlindungan Konsumen (Putusan MA Nomor 82/PDT.SUS-HKI/MEREK/2023/PN.NIAGA.JKT.PST) Imelda Martinelli; Aliyah Marsanti; Eugene Rangga Novandria
SAKOLA: Journal of Sains Cooperative Learning and Law Vol. 3 No. 1 (2026): April 2026
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/sakola.v3i1.8365

Abstract

Penelitian ini mengkaji implikasi hukum perubahan nama merek dagang dalam perjanjian waralaba serta kaitannya dengan perlindungan konsumen pada Putusan Nomor 82/Pdt.Sus HKI/Merek/2023/PN.Niaga.Jkt.Pst. Penelitian bertujuan menganalisis pertimbangan hukum hakim dan dampak perubahan merek terhadap kepastian hukum dan hak konsumen. Penelitian dilakukan di Indonesia dengan metode yuridis normatif melalui pendekatan perundang-undangan dan studi kasus. Tinjauan terhadap teks hukum utama dan sekunder merupakan bagian dari proses pengumpulan data. Temuan menunjukkan bahwa hakim tidak menyelidiki secara menyeluruh hubungan waralaba, melainkan lebih berkonsentrasi pada fitur hukum merek dagang. Perubahan nama merek berpotensi menimbulkan persamaan pada pokoknya, kebingungan konsumen, serta pelanggaran hak atas informasi. Kesimpulannya, perubahan merek harus dilakukan berdasarkan dasar hukum yang sah dan transparansi guna menjamin kepastian hukum serta perlindungan konsumen.
Tantangan Hukum pada Bisnis E-Commerce dalam Memastikan Keamanan Data dan Privasi Pelanggan Urbanisasi Urbanisasi; Eugene Rangga Novandria
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.4124

Abstract

The rapid expansion of e-commerce in Indonesia has transformed consumer transactions while creating increasingly complex legal risks concerning data security and customer privacy. This study analyzes the legal challenges faced by e-commerce businesses in protecting personal data, maintaining the confidentiality and integrity of digital information, and ensuring accountability when data breaches or misuse occur. A normative juridical method is employed through an examination of statutory regulations, legal principles, and relevant literature, particularly the Personal Data Protection Law, the Electronic Information and Transactions Law, and regulations governing electronic systems and consumer protection. The analysis focuses on platform compliance, consent and transparency, third-party data processing, cybersecurity governance, cross-border data transfers, consumer complaint mechanisms, and the use of artificial intelligence and behavioral profiling. The findings indicate that Indonesia has developed a relatively comprehensive legal framework, but its implementation remains constrained by uneven business compliance, limited supervisory capacity, overlapping sectoral rules, inadequate incident reporting, and low consumer digital literacy. Small and medium-sized digital businesses also face difficulties in translating legal obligations into practical security procedures. Effective protection therefore requires harmonized regulations, stronger institutional supervision, clear allocation of responsibility among platform operators and business partners, privacy-by-design practices, regular security audits, and accessible dispute-resolution mechanisms. These measures are essential to strengthen consumer trust and support a secure, fair, and sustainable e-commerce ecosystem.
Co-Authors Aliyah Marsanti Imelda Martinelli Urbanisasi Urbanisasi