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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Indonesian Journal of Islamic Literature and Muslim Society
Hapsari Ayu Kusumawardhani
Universitas Diponegoro
Religion Humanities Economics, Econometrics & Finance Education Health Professions Public Health

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Exploring Halal Awareness in Cosmetic Consumption among Generation Z: Evidence from University Students in Surabaya Audrey Fauziyah; Aini Furoida; Hapsari Ayu Kusumawardhani
Indonesian Journal of Islamic Literature and Muslim Society Vol. 10 No. 2 (2025)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/islimus.v10i2.10452

Abstract

This study aims to examine the level of halal awareness and fanaticism among university students in Surabaya and their influence on purchasing decisions for cosmetic products. A mixed methods approach was employed, combining quantitative and qualitative techniques. The quantitative data were collected through questionnaires and analyzed using descriptive statistical methods, while qualitative insights were obtained through in-depth interviews. The sample consisted of 400 undergraduate students from five public universities in Surabaya, namely Universitas Airlangga, Universitas Negeri Surabaya, Universitas Pembangunan Nasional Veteran Jawa Timur, Universitas Islam Negeri Sunan Ampel, and Institut Teknologi Sepuluh Nopember, selected using quota sampling. In addition, in depth interviews were conducted with five key informants representing four stakeholder groups: academia, business, government, and community, selected through purposive sampling. The findings indicate that the majority of respondents demonstrate a high level of halal awareness and exhibit strong fanaticism toward halal cosmetic products, which significantly influences their purchasing decisions. These results highlight the importance of halal considerations in shaping consumer behavior among Generation Z in urban Indonesia.
PELATIHAN PERSIAPAN MENUJU DUNIA KERJA UNTUK MAHASISWA FEB UNDIP Hastarini Dwi Atmanti; Jaka Aminata; Navi’ah Khusniati; Hapsari Ayu Kusumawardhani; Bronson Marpaung; Maulana Ghani Yusuf; Wulan Oktabriyantina
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 7 No. 3 (2026): Vol. 7 No. 3 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v7i3.58838

Abstract

Persaingan dalam menghadapi dunia kerja semakin ketat. Jumlah lulusan Jenjang Strata 1 semakin meningkat dan tidak diimbangi dengan ketersediaan lapangan kerja. Kegiatan pengabdian masyarakat ini bertujuan mempersiapkan mahasiswa menghadapi dunia kerja melalui pelatihan penulisan surat lamaran, penulisan Curriculum Vitae (CV), teknik wawancara, dan pengembangan soft skills. Melalui pemaparan yang interaktif, sesi diskusi dan simulasi, sehingga mahasiswa memperoleh keterampilan praktis serta kesadaran pentingnya perencanaan karir sejak dini. Kegiatan ini dapat meningkatkan kesiapan dan kepercayaan diri mahasiswa dalam menghadapi tantangan profesional. Mahasiswa yang mengikuti kegiatan pengabdian ini sangat antusias dan lebih percaya diri dalam menghadapi kompetisi dunia kerja. Mahasiswa memahami cara penulisan surat lamaran, CV, meningkatkan teknik wawancara serta mengembangkan soft skill sebagai syarat memasuki dunia kerja. Dukungan dari kampus dan DESC (Diponegoro Economics Student Community) sangat berperan dalam kelancaran pelaksanaan. Rekomendasi untuk kegiatan selanjutnya diharapkan melibatkan lebih banyak mahasiswa, kolaborasi dengan praktisi, dan pendalaman soft skill dan kemampuan digital untuk mahasiswa. 
Co-Authors Aini Furoida Audrey Fauziyah Bronson Marpaung Hastarini Dwi Atmanti Jaka Aminata Maulana Ghani Yusuf Navi’ah Khusniati Wulan Oktabriyantina