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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi)
Nabila Cikawati
IPB University
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Kualitas Konten Promosi Instagram @Atedoz.Photobooth terhadap Minat Beli Pelanggan Cabang Malabar Nabila Cikawati; Hudi Santoso; Enden Darjatul Ulya; Rici Tri Harpin Pranata
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 9 No. 1 (2026): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v9i1.1360

Abstract

This study examines how the quality of promotional content on the Instagram account @atedoz.photobooth influences customer purchase intention at the Malabar branch. The research was motivated by the increasing role of social media content in shaping consumer decision-making, particularly in visually driven industries such as photobooth services. Using a quantitative explanatory approach, data were collected from 96 customers through online and offline surveys. The instrument’s validity and reliability were confirmed using Spearman’s Rho and Cronbach’s Alpha, with all items meeting the required standards. The data were further analyzed through descriptive statistics, a normality test using the Kolmogorov Smirnov method, and a correlation test applying Spearman’s Rank. The results indicate that all dimensions of content quality informativeness, relevance, visual appeal, and interactivity were perceived as high by respondents. The study also found a strong and significant positive correlation between content quality and purchase intention (? = 0.772; sig. 0.000). These findings demonstrate that well-designed promotional content on Instagram plays a meaningful role in enhancing transactional, referential, preferential, and exploratory interest among customers. The outcomes reinforce the importance of maintaining high-quality digital content as part of an effective promotional strategy.
Peran Konten Aplikasi Sedekah Sampah pada Partisipasi Karyawan PT Indocement Tunggal Prakarsa Tbk Nabila Cikawati; Amiruddin Saleh; Fajar Fathoni
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 11 No 1 (2026): JANUARY
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v11i1.7542

Abstract

This driven by the low participation of employees in the environmental CSR program at PT Indocement Tunggal Prakarsa Tbk through the sedekah sampah application. The core problem centers on digital communication content management strategies that overlook cross-generational demographic gaps as a determining variable for user angagement. This research utilizes a descriptive qualitative approach analyzed through the lens of the Fogg Behavior Model formula (B=M A P). The results indicate that visual content successfully triggers the motivation of active employees through the concept of alms. However, the ability chain of senior employees is disrupted due to text-heavy external promotional content formats and a lack of prompt types that facilitate action. In conclusion, corporate environmental communication management must be transformed from a one-way pattern into tactical audio-visual materials, and sustainable content production.
Co-Authors Amiruddin Saleh Enden Darjatul Ulya Fajar Fathoni Hudi Santoso Rici Tri Harpin Pranata