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All Journal PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat International Journal of Social Science and Community Service Jurnal Aplikasi Bisnis
Santoso, Eko Boedhi
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Aerospace Engineering Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Social Sciences Veterinary

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PENINGKATAN PEMASARAN PRODUK UMKM KERAJINAN TANGAN PAPILLON'S SISTERS MELALUI PELATIHAN OPTIMASI MEDIA SOSIAL Rochman, Fatkhur; Waris S., Abdul; Utomo, Heru; Santoso, Eko Boedhi
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 3 No. 4 (2024): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v3i4.1456

Abstract

MSMEs play a strategic role in supporting the national economy, particularly in terms of job creation and income distribution. One of the main challenges faced by MSMEs is product marketing, especially in the current digital era. Therefore, a team of academics involved in community service aims to provide solutions for Papillon's Sisters Craft MSMEs in Malang City through training and mentoring in social media optimization strategies. This SME produces various handicrafts such as bracelets, earrings, necklaces, and other products using quality local and imported materials. However, the use of social media for product marketing has not been maximized. The community service methods employed include knowledge transfer, discussions, and problem-solving sessions, focusing on social media optimization strategies to enhance consumer interaction and boost sales. The results of this initiative indicate an increase in the understanding and ability of the MSMEs to utilize social media, as well as improved online visibility of their products. Social media optimization is expected to be effective in expanding marketing reach and increasing the sales potential of Papillon’s Sisters products.
Analysis on the AIDCA Method in Website UX Design Copywriting Rochman, Fatkhur; Waris S., Abdul; Santoso, Eko Boedhi; Ulya, Izzatul
International Journal of Social Science and Community Service Vol. 2 No. 4 (2024): OCTOBER
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v2i4.52

Abstract

This study aims to evaluate the quality of copywriting on the Papillon's Sisters website using the Heuristic Evaluation method which focuses on the AIDCA model (Attention, Interest, Desire, Conviction, Action). The evaluation is conducted through direct observation of the main pages of the site, using an AIDCA-based checklist to measure the effectiveness of copywriting in attracting attention, maintaining interest, arousing desire, building conviction, and encouraging user action. The data collected was analysed qualitatively by giving a severity rating to each problem found, ranging from Good Practice to Major Issue. The results showed that copywriting on the website has some strengths in terms of consistency of writing and attractive visuals, but there are deficiencies in the emotional aspects of language, lack of detailed product descriptions, and ineffective calls-to-action. From the evaluation, 5 major issues, 4 normal issues, 2 minor issues, and 1 good practice were found. This research provides recommendations for improvement, such as the use of more emotional language and improved visual layout to increase user engagement and conversion on the Papillon's Sisters website.
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE XIAOMI REDMI NOTE 11 Hidayatulloh, Muhammad Rifki; Santoso, Eko Boedhi
Jurnal Aplikasi Bisnis Vol. 11 No. 1 (2025)
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jab.v11i1.5150

Abstract

Perkembangan teknologi saat ini sangat pesat dan telah memberikan banyak manfaat dalam kemajuan di berbagi aspek sosial. Salah satu perkembangan teknologi tersebut adalah perkembangan teknologi komunikasi yang disebabkan oleh globalisasi, serta timbulnya keinginan dan kebutuhan manusia untuk mendapatkan informasi yang lebih cepat. Penelitian ini dilakukan karena adanya penurunan penjualan smartphone Xiaomi Redmi Note 11. Tujuan penelitian ini Untuk mengetahui dan menganalisis pengaruh harga dan kualitas produk terhadap keputusan pembelian Smartphone Xiaomi. Teknik pengambilan sampel menggunakan teknik non-probability sampling. Jumlah sampel yang digunakan adalah sebesar 85 orang. Teknik pengumpulan data menggunakan kuesioner. Analisis data yang digunakan adalah Regresi linier berganda yang kemudian ditarik kesimpulan berdasarkan analisa tersebut. Hasil analisis regresi linier berganda diperoleh persamaan Y = -3,871 + 0,434 X1 + 0,448 X2 dengan koefisien determinasi sebesar 0,583. Hal ini menunjukkan bahwa terdapat pengaruh variabel X1 dan X2 terhadap variabel Y sebesar 58,3%. Sedangkan sisanya dari 100% - 58,3% adalah 41,7% merupakan kontribusi variabel lain yang tidak diteliti atau diluar penelitian. Dari hasil penelitian ini adalah Harga secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian, Kualitas Produk secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian. Jadi perusahaan harus tetap menjaga harga dan kualitas produknya.
PENGARUH KUALITAS PRODUK DAN DESAIN KEMASAN TERHADAP KEPUTUSAN PEMBELIAN DI CHATIME SOEKARNO HATTA KOTA MALANG Ardiansyah, Rahardi Adnan; Zaini, Achmad; Santoso, Eko Boedhi
Jurnal Aplikasi Bisnis Vol. 10 No. 2 (2024)
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jab.v10i2.3616

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitasproduk dan desain kemasan terhadap keputusan pembelian di Chatime Soekarno Hatta Kota Malang. Penelitian inimerupakan penelitian kuatitatif. Teknik pengumpulan data menggunakan kuesioner yang dibagikan kepada respondensejumlah 98 responden yang merupakan konsumen ChatimeSoekarno Hatta Kota Malang. Teknik purposive sampling dan menggunakan analisis analisis regresi linier berganda serta uji hipotesis. Berdasarkan hasil penelitian menunjukkan bahwakualitas produk dan desain kemasan secara parsial mupunsimultan berpengaruh positif dan signifikan terhadap keputusan pembelian di Chatime Soekarno Hatta Kota Malang.
Co-Authors Achmad Zaini Ardiansyah, Rahardi Adnan Fatkhur Rochman Heru Utomo, Heru Hidayatulloh, Muhammad Rifki Izzatul Ulya, Izzatul Waris S., Abdul