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All Journal PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat International Journal of Social Science and Community Service
Waris S., Abdul
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Aerospace Engineering Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Veterinary

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PENINGKATAN PEMASARAN PRODUK UMKM KERAJINAN TANGAN PAPILLON'S SISTERS MELALUI PELATIHAN OPTIMASI MEDIA SOSIAL Rochman, Fatkhur; Waris S., Abdul; Utomo, Heru; Santoso, Eko Boedhi
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 3 No. 4 (2024): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v3i4.1456

Abstract

MSMEs play a strategic role in supporting the national economy, particularly in terms of job creation and income distribution. One of the main challenges faced by MSMEs is product marketing, especially in the current digital era. Therefore, a team of academics involved in community service aims to provide solutions for Papillon's Sisters Craft MSMEs in Malang City through training and mentoring in social media optimization strategies. This SME produces various handicrafts such as bracelets, earrings, necklaces, and other products using quality local and imported materials. However, the use of social media for product marketing has not been maximized. The community service methods employed include knowledge transfer, discussions, and problem-solving sessions, focusing on social media optimization strategies to enhance consumer interaction and boost sales. The results of this initiative indicate an increase in the understanding and ability of the MSMEs to utilize social media, as well as improved online visibility of their products. Social media optimization is expected to be effective in expanding marketing reach and increasing the sales potential of Papillon’s Sisters products.
Analysis on the AIDCA Method in Website UX Design Copywriting Rochman, Fatkhur; Waris S., Abdul; Santoso, Eko Boedhi; Ulya, Izzatul
International Journal of Social Science and Community Service Vol. 2 No. 4 (2024): OCTOBER
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v2i4.52

Abstract

This study aims to evaluate the quality of copywriting on the Papillon's Sisters website using the Heuristic Evaluation method which focuses on the AIDCA model (Attention, Interest, Desire, Conviction, Action). The evaluation is conducted through direct observation of the main pages of the site, using an AIDCA-based checklist to measure the effectiveness of copywriting in attracting attention, maintaining interest, arousing desire, building conviction, and encouraging user action. The data collected was analysed qualitatively by giving a severity rating to each problem found, ranging from Good Practice to Major Issue. The results showed that copywriting on the website has some strengths in terms of consistency of writing and attractive visuals, but there are deficiencies in the emotional aspects of language, lack of detailed product descriptions, and ineffective calls-to-action. From the evaluation, 5 major issues, 4 normal issues, 2 minor issues, and 1 good practice were found. This research provides recommendations for improvement, such as the use of more emotional language and improved visual layout to increase user engagement and conversion on the Papillon's Sisters website.
Co-Authors Fatkhur Rochman Heru Utomo, Heru Izzatul Ulya, Izzatul Santoso, Eko Boedhi