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All Journal Jurnal Administrasi Bisnis FISIPOL UNMUL PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Dharma: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Kreativitas Pada Pengabdian Masyarakat (Krepa) Jurnal Komputer Indonesia (JU-KOMI) Jurnal Aplikasi Bisnis
Heru Utomo, Heru
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Aerospace Engineering Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences Veterinary Other

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PENINGKATAN PEMASARAN PRODUK UMKM KERAJINAN TANGAN PAPILLON'S SISTERS MELALUI PELATIHAN OPTIMASI MEDIA SOSIAL Rochman, Fatkhur; Waris S., Abdul; Utomo, Heru; Santoso, Eko Boedhi
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 3 No. 4 (2024): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v3i4.1456

Abstract

MSMEs play a strategic role in supporting the national economy, particularly in terms of job creation and income distribution. One of the main challenges faced by MSMEs is product marketing, especially in the current digital era. Therefore, a team of academics involved in community service aims to provide solutions for Papillon's Sisters Craft MSMEs in Malang City through training and mentoring in social media optimization strategies. This SME produces various handicrafts such as bracelets, earrings, necklaces, and other products using quality local and imported materials. However, the use of social media for product marketing has not been maximized. The community service methods employed include knowledge transfer, discussions, and problem-solving sessions, focusing on social media optimization strategies to enhance consumer interaction and boost sales. The results of this initiative indicate an increase in the understanding and ability of the MSMEs to utilize social media, as well as improved online visibility of their products. Social media optimization is expected to be effective in expanding marketing reach and increasing the sales potential of Papillon’s Sisters products.
The Influence of Lifestyle, Price and Service Quality on Purchasing Decisions in Modern Coffee Shops (Case Study of Students in Malang City) Utomo, Heru; Sudjanarti, Dwi; Wardani, Rr. Tri Istining; Khabibah, Umi
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 4 No. 1 (2024): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v4i1.1562

Abstract

This study aims to investigate how lifestyle, price, and service quality impact students' purchasing decisions at modern coffee shops in Malang. Modern coffee shops are increasingly in demand by students who make this place not only as a location to enjoy coffee drinks, but also as a place to gather to work on their college assignments. Many things are considered by consumers in purchasing decisions, including lifestyle, price and service quality. This research involves explaining phenomena through a quantitative method. A survey was distributed through Google Form to gather data from 100 participants. Findings suggest that lifestyle has no significant impact on purchasing choices, unlike price and quality of service. Lifestyle, price, and service quality together influence buying decisions.
PEMBUATAN MEDIA PEMASARAN DIGITAL: E-BOOKLET COMPANY PROFILE PADA UMKM KOPI TELAPEN LOMBOK TENGAH Masrun, Galang Buana; Utomo, Heru
Kreativitas Pada Pengabdian Masyarakat (Krepa) Vol. 4 No. 10 (2025): Kreativitas Pada Pengabdian Masyarakat (Krepa)
Publisher : CV SWA Anugerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8765/krepa.v4i10.11745

Abstract

Kopi Telapen merupakan salah satu unit usaha UMKM yang berlokasi di Lombok Tengah yang bergerak di bidang perkebunan dengan produk utama kopi bubuk dalam kemasan. Mitra mengalami permasalahan keterbatasan dalam promosi dan penyebarluasan informasi produk serta wadah untuk meningkatkan value brand. Permasalahan prioritas yang akan ditangani terkait dengan pembuatan media pemasaran digital untuk memudahkan mitra dan para konsumen mengakses informasi. Pengabdian ini bertujuan: (a) Pembuatan media promosi E-Booklet pada UMKM Kopi Telapen untuk memudahkan pemasaran digital; (b) Mengukur kelayakan E-Booklet Company Profile menggunakan metode AIDA (Attention, Interest, Desire, and Action). Metoda yang digunakan adalah penyuluhan, pelatihan penggunaan aplikasi editing, observasi, interview, dokumentasi dan kuesioner. Berdasarkan hasil interview para pelaku UMKM Kopi Telapen merasa terbantu dengan adanya E-Booklet dan para responden yang terdiri dari 2 orang pemilik Kopi Telapen, 2 orang ahli pemasaran, 2 orang ahli IT/desain, 6 orang karyawan, 15 orang konsumen, dan 15 orang calon konsumen menunjukkan rata- rata indikator attention 90,6%, indikator interest 91,7%, indikator desire 91,6%, dan indikator action 92%. Nilai tersebut menujukkan bahwa e-booklet layak dipublikasikan dan digunakan karena sudah memenuhi kriteria istimewa untuk kegiatan promosi.
Making Advertising Videos To Develop Promotional Media On Tiktok Using The Sony Vegas Application At The Yuni Catering Jember Business Laela, Sefina Nur; Utomo, Heru
Jurnal Komputer Indonesia (Ju-Komi) Vol. 2 No. 01 (2023): Jurnal Komputer Indonesia (JU-KOMI), Oktober 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/ju-komi.v2i01.485

Abstract

This study aims to develop promotional media on Tiktok social media Yuni Catering Jember by creating an advertising video that will display one of the products from Yuni Catering Jember and provide more complete information. This study used the type of Action Research which consists of planning, action, observation, and reflection. Data collection methods included observation, interviews, documentation and questionnaires. The research results were obtained from distributing questionnaires to 1 owner, 2 multimedia experts, 2 marketing experts, and 15 potential customers. The Measurements Of design effectiveness used the EPIC Model which consists of 4 dimensions namely empathy, persuasion, impact, and communication. The results of measurement show that the design effectiveness has an average EPIC Rate of 4.35 out of 5. This indicates that respondents strongly agree that the advertising video is feasible and effective as a promotional media for Yuni Catering Jember.
PEMBUATAN DESAIN KEMASAN PRODUK SEBAGAI MEDIA PROMOSI MENGGUNAKAN APLIKASI CORELDRAW PADA UMKM HARRY BAKERY KOTA BATU Nabillah, Farakh; Utomo, Heru
Jurnal Aplikasi Bisnis Vol. 11 No. 1 (2025)
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jab.v11i1.6013

Abstract

Harry Bakery merupakan UMKM yang bergerak dibidang kuliner, produk yang dijual merupakan olahan kue basah jajanan pasar. Kemasan yang digunakan oleh UMKM Harry Bakery saat ini adalah Paper Lunch Box, kurang memberikan kesan yang menonjol atau membedakan dari kompetitor. Untuk itu tujuan penelitian ini adalah Membuat desain kemasan produk yang dapat memperkenalkan identitas merek dan menyesuaikan dengan bentuk produk spiku, menggunakan aplikasi CorelDRAW, sehingga dapat dijadikan sebagai media promosi pada UMKM Harry Bakery kota Batu. Metode penelitian ini adalah metode Action Research. Sedangkan pengumpulan data dilakukan dengan metode observasi, wawancara, dokumentasi, dan kuesioner. Kuesioner dibagikan kepada 25 responden yang terdiri dari 1 pemilik, 2 ahli komputer(desain), 2 ahli Pemasaran, dan 20 konsumen. Hasil menunjukkan bahwa pada siklus 1 desain belum layak dipublikasikan karena masih terdapat kekurangan. Oleh sebab itu desain kemasan harus diperbaiki kembali pada siklus berikutnya. Pada siklus 2  hasil perhitungan skor EPIC berada pada angka 4,72 sehingga termasuk dalam kategori sangat efektif dan layak untuk dipublikasikan. Berdasarkan hasil penelitian yang telah dilakukan, dapat disimpulkan bahwa desain kemasan yang dibuat menggunakan aplikasi CorelDRAW dapat digunakan sebagai media promosi yang sangat efektif. Diharapakan desain kemasan ini dapat diimplementasikan dan membantu UMKM Harry Bakery dalam mempromosikan produknya.
BIMBINGAN DAN PELATIHAN PEMBUATAN BAKSO DAN NUGGET BAGI IBU-IBU DESA TORJUN SAMPANG MADURA Nurbaya, Siti; Utomo, Heru; Suryanto, Bambang
Dharma: Jurnal Pengabdian Masyarakat Vol. 1 No. 2 (2020): November
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/dlppm.v1i2.4054

Abstract

Torjun village that located on the Sampang, Madura island was one of the village that very close to the beach. This village was also a fishing area because 95% of the population, especially men, lived by "majeng" (or as fishermen). Meanwhile, the wife of the fishermens was only became housewives. The problem that usually arises in fishermen's daily activities was the highly-needs for family life that wasn’t inapropriate with the income level from fishing, so that they must seeking any opportunities that could improve their income. Therefore, they was also needs special skills that can increase income for fishermen's wives. From that problems, we will give a training in making meatballs and nuggets from fish. This activity also received a high enthusiasm from the participants. This enthusiasm was proven by the completeness of the 20 participants that were listened to the discussion. All of participants were active from the beginning until the end of the section. As the PKM groups, we were concluded that all participants were able to practice the results of the training by being able to made fish balls and fish nuggets that made from tuna and mackerel fish.
PEMBUATAN FEEDS INSTAGRAM MENGGUNAKAN CANVA PRO SEBAGAI MEDIA PROMOSI PADA S.1824 PT. NATURAL NUSANTARA (STOCKIST LAMONGAN) Safitri, Arnadya Amira; Maskur, Maskur; Utomo, Heru
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 1 (2024): AGUSTUS
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v3i1.786

Abstract

Stockist S.1824, a business unit of PT Natural Nusantara (Nasa Distributor), offers various services and products, including agrocomplex, biological control, homecare, health, cosmetic, and body care items. Although promotions are conducted through several channels, including Instagram, the platform's effectiveness is limited due to insufficient product information and unattractive designs. This study aims to evaluate the effectiveness of Instagram feeds as a promotional tool by redesigning feeds using Canva Pro. The research employs action research methodology, encompassing planning, action, observation, and reflection. Data were collected through questionnaires distributed to the business owner, employees, marketing experts, IT experts, and potential customers. The effectiveness of the feed designs was assessed using the EPIC Model (Empathy, Persuasion, Impact, Communication). The study, conducted in two cycles, found that the new feed designs were highly effective as a promotional tool. Respondents agreed that the redesigned feeds significantly improved the promotional impact for Stockist S.1824.
DEVELOPING A WEBSITE-BASED COMPANY PROFILE USING WORDPRESS CMS AS A PROMOTONAL MEDIUM AT CV PIJAR PENDAR PUSTAKA IN MALANG CITY Riskiyah, Bidayatul; Utomo, Heru; Wardani, Tri Istining
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 2 (2024): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v3i2.823

Abstract

The appropriate and targeted promotional media can help a company grow and increase its reach to customers. After observing the promotional activities at CV Pijar Pendar Pustaka company, it was found that they were only using word of mouth and Instagram. This limited the effectiveness of their promotional activities. Therefore, this research aims to develop an additional promotional medium in the form of a company profile website using WordPress CMS. This website will provide real-time and comprehensive information to customers. The research methodology used in the present study was action research. It involved observations, interviews, documentation, and distributing questionnaires, as the data collection method. The EPIC model was employed to measure the website's effectiveness as a promotional medium. The results indicated that the company profile website was considered as a highly effective promotional medium. This was supported by the scores of 4.45 for the Empathy dimension, 4.37 for the Persuasion dimension, 4.27 for the Impact dimension, and 4.42 for the Communication dimension, resulting in an overall EPIC Rate of 4.37. It can be concluded that the company profile website is suitable for use as a promotional medium for CV Pijar Pendar Pustaka. The website enables optimal conveyance of service information and provides wide promotional reach accessible from anywhere and at any time.
PENGEMBANGAN MEDIA PROMOSI DENGAN APLIKASI CMS WORDPRESS UNTUK PEMBUATAN WEBSITE PADA PT ATMAJAYA TRANS PASURUAN Rozi, Muhamad Fathur; Utomo, Heru
Jurnal Aplikasi Bisnis Vol. 7 No. 1 (2021)
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui penggunaan aplikasi CMS Wordpress sebagai media promosi untuk meningkatkan pangsa pasar pada PT Atmajaya Trans. Penelitian ini merupakan jenis penelitian tindakan, yaitu dengan melakukan suatu kegiatan atautindakan perbaikan terhadap permasalahan yang dihadapi. Metode pengumpulan data adalah observasi, kuisioner, interview, dan dokumentasi. Hasil penelitian ini menggunakan kuisioner bahwa media promosi website sangat efektif mampu digunakan sebagai media promosi tambahan bagi PT Atmajaya Trans. Hal tersebut dibuktikan dengan EPIC Rate sebesar 4.45. Dari hasil penelitian ini dapat disimpulkan PT Atmajaya Trans dapat menggunakan website sebagai media promosi tambahan sehingga calon konsumen mendapatkan informasi yang lengkap dan akurat.
PEMBUATAN VIDEO COMPANY PROFILE MENGGUNAKAN SOFTWARE ADOBE PREMIERE PRO CC DAN ADOBE AFTER EFFECT CC SEBAGAI MEDIA PROMOSI PADA CV. BAGUS JAYA TRANS Ramadhan, Fandy Bagus; Utomo, Heru
Jurnal Aplikasi Bisnis Vol. 7 No. 2 (2021)
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk memberukan solusi dengan menambahkan media promosi berupa video company profile di media sosial Instagram, maupun Youtube dari CV. Bagus Jaya Trans Tulungagung. Penelitian ini merupakan jenis penelitian tindakan, yaitu dengan melakukan suatu kegiatan atau tindakan perbaikan terhadap permasalahan yang dihadapi. Penelitian tindakan ini memiliki empat unsur penting, yaitu perencanaan, pelaksanaan tindakan, observasi dan refleksi. Metode pengumpulan data yang digunakan yaitu wawancara, observasi, dokumentasi, dan kuesioner. Dari hasil penelitian ini dapat disimpulkan CV. Bagus Jaya Trans dapat menggunakan video company profile sebagai media promosi tambahan sehingga produk jasa dapat dikenal dan menarik lebih banyak calon konsumen baru.
Co-Authors Akmalia, Masitha Nisa Arum, Berli Mustika Bambang Suryanto Fatkhur Rochman Laela, Sefina Nur Maskur Maskur Masrun, Galang Buana Nabillah, Farakh Ramadhan, Fandy Bagus Riskiyah, Bidayatul Rizky Kurniawan Murtiyanto Rozi, Muhamad Fathur Safitri, Arnadya Amira Santoso, Eko Boedhi Siti Nurbaya Sudjanarti, Dwi Umi Khabibah Wardani, Rr. Tri Istining Wardani, Tri Istining Waris S., Abdul