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All Journal PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Dharma: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Kreativitas Pada Pengabdian Masyarakat (Krepa) Jurnal Pengabdian Kepada Masyarakat Jurnal Komputer Indonesia (JU-KOMI) Jurnal Aplikasi Bisnis
Heru Utomo, Heru
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Aerospace Engineering Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences Veterinary Other

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PENINGKATAN PEMASARAN PRODUK UMKM KERAJINAN TANGAN PAPILLON'S SISTERS MELALUI PELATIHAN OPTIMASI MEDIA SOSIAL Rochman, Fatkhur; Waris S., Abdul; Utomo, Heru; Santoso, Eko Boedhi
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 3 No. 4 (2024): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v3i4.1456

Abstract

MSMEs play a strategic role in supporting the national economy, particularly in terms of job creation and income distribution. One of the main challenges faced by MSMEs is product marketing, especially in the current digital era. Therefore, a team of academics involved in community service aims to provide solutions for Papillon's Sisters Craft MSMEs in Malang City through training and mentoring in social media optimization strategies. This SME produces various handicrafts such as bracelets, earrings, necklaces, and other products using quality local and imported materials. However, the use of social media for product marketing has not been maximized. The community service methods employed include knowledge transfer, discussions, and problem-solving sessions, focusing on social media optimization strategies to enhance consumer interaction and boost sales. The results of this initiative indicate an increase in the understanding and ability of the MSMEs to utilize social media, as well as improved online visibility of their products. Social media optimization is expected to be effective in expanding marketing reach and increasing the sales potential of Papillon’s Sisters products.
BIMBINGAN DAN PENYULUHAN TENTANG PENTINGNYA MEMBANGUN LOYALITAS PELANGGAN PADA KELOMPOK USAHA JAMAAH MASJID AL IKHLAS RT.07, RW.17, SUDIMORO,MOJOLANGU KEC.LOWOKWARU KOTA MALANG Samboro, Joko; Maskan, M; Utomo, Heru; Helmy, Abdullah; Afandi, Yosi; Hadi, Musthofa
Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 2 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT 2024
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v11i2.6049

Abstract

The purpose of this PKM is to find the problems faced by the congregation of the AL Ikhlas Mosque RT.076 RW.17 Sudimoro, Mojolangu Village, Lowokwaru District, Malang City and at the same time provide the right solution to achieve increased knowledge and skills in the field of marketing management, especially building customer loyalty. The methods used are: observation, to observe activities carried out both in the economic and socio-religious fields, then interviews, explored to find problems and solutions that will be offered and simulations, to find the most appropriate alternatives to market goods more effectively. Description of the technology to be applied. 1. In the form of lectures: Study Group participants are gathered in a certain room and given a lecture on devotion material in the form of: Customer Loyalty. 2. Guidance and Training: In the form of practical guidance and training and discussion of experiences and obstacles in the field. 3. Simulation practice: In the form of a demonstration of how entrepreneurs offer goods, and how to attract potential consumers, until loyal customers are formed Keywords: guidance and counseling, customer loyalty.
PENDAMPINGAN INTERNET MARKETING DALAM MENDUKUNG KEGIATAN PROMOSI PADA UMKM JASMINE COLLECTION KEL. TANJUNG REJO KEC. SUKUN KOTA MALANG Utomo, Heru; Maskan, Mohammad; Samboro, Joko; Khabibah, Umi; Indrianti, Titien; Sudjanarti, Dwi
Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 2 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT 2024
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v11i2.6316

Abstract

competitiveness in order to survive, continue to run and even be able to develop. For this purpose, one strategy that can be done in managing their business is to apply internet-based information technology as a support in various processes of their business activities. Internet marketing is a marketing activity with the application of information technology, which includes activities to promote products and/or services through the internet. Jasmine Collection Kel. Tanjung Rejo, Sukun District, Malang City, one of the newly developing MSMEs, has not been optimal in implementing online marketing which is part of Internet marketing. Online marketing has been carried out through private Whatsapp and Instagram statuses. This PKM activity aims to help Jasmine Collection MSMEs maximize online marketing activities. The results of this activity are in the form of logos, ebooklets, ebrochures, and videos that will be uploaded to the MSME Instagram, and the website with the address https://jasminedaster2023.blogspot.com/
PELATIHAN MODEL PEMBELAJARAN E-LEARNING BAGI GURU AL-FIRQOH AN NAJIAH YAYASAN MUJAHIDIN KABUPATEN MALANG Maskan, Mohammad; Suyono, Achmad; Utomo, Heru; Akmalia, Masitha Nisa; Kusumasasti, Ika
Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 2 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT 2024
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v11i2.6483

Abstract

Current technological developments require human resources to keep up with the use of technology. One technological development that is widely used is information systems. An information system is a system within an organization that meets the needs of an electronic approach. Learning that originally used a manual approach changed to using electronics. Apart from that, the learning time is very flexible and the learning location does not have to be at school. junior high school and senior high school  Al Firqoh An Najiah's learning process is still classical. Electronic processes need to be used to optimize the learning process. With the existence of e-learning, learning will be more varied and will improve learning outcomes. The service aims to make it easier for teachers in the electronic learning process and enhance learning services for students to increase the achievement of learning outcomes using the RAD (Rapid Application Development) method, lecture methods, and training methods.
The Influence of Lifestyle, Price and Service Quality on Purchasing Decisions in Modern Coffee Shops (Case Study of Students in Malang City) Utomo, Heru; Sudjanarti, Dwi; Wardani, Rr. Tri Istining; Khabibah, Umi
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 4 No. 1 (2024): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v4i1.1562

Abstract

This study aims to investigate how lifestyle, price, and service quality impact students' purchasing decisions at modern coffee shops in Malang. Modern coffee shops are increasingly in demand by students who make this place not only as a location to enjoy coffee drinks, but also as a place to gather to work on their college assignments. Many things are considered by consumers in purchasing decisions, including lifestyle, price and service quality. This research involves explaining phenomena through a quantitative method. A survey was distributed through Google Form to gather data from 100 participants. Findings suggest that lifestyle has no significant impact on purchasing choices, unlike price and quality of service. Lifestyle, price, and service quality together influence buying decisions.
PEMBUATAN MEDIA PEMASARAN DIGITAL: E-BOOKLET COMPANY PROFILE PADA UMKM KOPI TELAPEN LOMBOK TENGAH Masrun, Galang Buana; Utomo, Heru
Kreativitas Pada Pengabdian Masyarakat (Krepa) Vol. 4 No. 10 (2025): Kreativitas Pada Pengabdian Masyarakat (Krepa)
Publisher : CV SWA Anugerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8765/krepa.v4i10.11745

Abstract

Kopi Telapen merupakan salah satu unit usaha UMKM yang berlokasi di Lombok Tengah yang bergerak di bidang perkebunan dengan produk utama kopi bubuk dalam kemasan. Mitra mengalami permasalahan keterbatasan dalam promosi dan penyebarluasan informasi produk serta wadah untuk meningkatkan value brand. Permasalahan prioritas yang akan ditangani terkait dengan pembuatan media pemasaran digital untuk memudahkan mitra dan para konsumen mengakses informasi. Pengabdian ini bertujuan: (a) Pembuatan media promosi E-Booklet pada UMKM Kopi Telapen untuk memudahkan pemasaran digital; (b) Mengukur kelayakan E-Booklet Company Profile menggunakan metode AIDA (Attention, Interest, Desire, and Action). Metoda yang digunakan adalah penyuluhan, pelatihan penggunaan aplikasi editing, observasi, interview, dokumentasi dan kuesioner. Berdasarkan hasil interview para pelaku UMKM Kopi Telapen merasa terbantu dengan adanya E-Booklet dan para responden yang terdiri dari 2 orang pemilik Kopi Telapen, 2 orang ahli pemasaran, 2 orang ahli IT/desain, 6 orang karyawan, 15 orang konsumen, dan 15 orang calon konsumen menunjukkan rata- rata indikator attention 90,6%, indikator interest 91,7%, indikator desire 91,6%, dan indikator action 92%. Nilai tersebut menujukkan bahwa e-booklet layak dipublikasikan dan digunakan karena sudah memenuhi kriteria istimewa untuk kegiatan promosi.
Making Advertising Videos To Develop Promotional Media On Tiktok Using The Sony Vegas Application At The Yuni Catering Jember Business Laela, Sefina Nur; Utomo, Heru
Jurnal Komputer Indonesia (Ju-Komi) Vol. 2 No. 01 (2023): Jurnal Komputer Indonesia (JU-KOMI), Oktober 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/ju-komi.v2i01.485

Abstract

This study aims to develop promotional media on Tiktok social media Yuni Catering Jember by creating an advertising video that will display one of the products from Yuni Catering Jember and provide more complete information. This study used the type of Action Research which consists of planning, action, observation, and reflection. Data collection methods included observation, interviews, documentation and questionnaires. The research results were obtained from distributing questionnaires to 1 owner, 2 multimedia experts, 2 marketing experts, and 15 potential customers. The Measurements Of design effectiveness used the EPIC Model which consists of 4 dimensions namely empathy, persuasion, impact, and communication. The results of measurement show that the design effectiveness has an average EPIC Rate of 4.35 out of 5. This indicates that respondents strongly agree that the advertising video is feasible and effective as a promotional media for Yuni Catering Jember.
PEMBUATAN DESAIN KEMASAN PRODUK SEBAGAI MEDIA PROMOSI MENGGUNAKAN APLIKASI CORELDRAW PADA UMKM HARRY BAKERY KOTA BATU Nabillah, Farakh; Utomo, Heru
Jurnal Aplikasi Bisnis Vol. 11 No. 1 (2025)
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jab.v11i1.6013

Abstract

Harry Bakery merupakan UMKM yang bergerak dibidang kuliner, produk yang dijual merupakan olahan kue basah jajanan pasar. Kemasan yang digunakan oleh UMKM Harry Bakery saat ini adalah Paper Lunch Box, kurang memberikan kesan yang menonjol atau membedakan dari kompetitor. Untuk itu tujuan penelitian ini adalah Membuat desain kemasan produk yang dapat memperkenalkan identitas merek dan menyesuaikan dengan bentuk produk spiku, menggunakan aplikasi CorelDRAW, sehingga dapat dijadikan sebagai media promosi pada UMKM Harry Bakery kota Batu. Metode penelitian ini adalah metode Action Research. Sedangkan pengumpulan data dilakukan dengan metode observasi, wawancara, dokumentasi, dan kuesioner. Kuesioner dibagikan kepada 25 responden yang terdiri dari 1 pemilik, 2 ahli komputer(desain), 2 ahli Pemasaran, dan 20 konsumen. Hasil menunjukkan bahwa pada siklus 1 desain belum layak dipublikasikan karena masih terdapat kekurangan. Oleh sebab itu desain kemasan harus diperbaiki kembali pada siklus berikutnya. Pada siklus 2  hasil perhitungan skor EPIC berada pada angka 4,72 sehingga termasuk dalam kategori sangat efektif dan layak untuk dipublikasikan. Berdasarkan hasil penelitian yang telah dilakukan, dapat disimpulkan bahwa desain kemasan yang dibuat menggunakan aplikasi CorelDRAW dapat digunakan sebagai media promosi yang sangat efektif. Diharapakan desain kemasan ini dapat diimplementasikan dan membantu UMKM Harry Bakery dalam mempromosikan produknya.
BIMBINGAN DAN PELATIHAN PEMBUATAN BAKSO DAN NUGGET BAGI IBU-IBU DESA TORJUN SAMPANG MADURA Nurbaya, Siti; Utomo, Heru; Suryanto, Bambang
Dharma: Jurnal Pengabdian Masyarakat Vol. 1 No. 2 (2020): November
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/dlppm.v1i2.4054

Abstract

Torjun village that located on the Sampang, Madura island was one of the village that very close to the beach. This village was also a fishing area because 95% of the population, especially men, lived by "majeng" (or as fishermen). Meanwhile, the wife of the fishermens was only became housewives. The problem that usually arises in fishermen's daily activities was the highly-needs for family life that wasn’t inapropriate with the income level from fishing, so that they must seeking any opportunities that could improve their income. Therefore, they was also needs special skills that can increase income for fishermen's wives. From that problems, we will give a training in making meatballs and nuggets from fish. This activity also received a high enthusiasm from the participants. This enthusiasm was proven by the completeness of the 20 participants that were listened to the discussion. All of participants were active from the beginning until the end of the section. As the PKM groups, we were concluded that all participants were able to practice the results of the training by being able to made fish balls and fish nuggets that made from tuna and mackerel fish.
PEMBUATAN FEEDS INSTAGRAM MENGGUNAKAN CANVA PRO SEBAGAI MEDIA PROMOSI PADA S.1824 PT. NATURAL NUSANTARA (STOCKIST LAMONGAN) Safitri, Arnadya Amira; Maskur, Maskur; Utomo, Heru
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 1 (2024): AGUSTUS
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v3i1.786

Abstract

Stockist S.1824, a business unit of PT Natural Nusantara (Nasa Distributor), offers various services and products, including agrocomplex, biological control, homecare, health, cosmetic, and body care items. Although promotions are conducted through several channels, including Instagram, the platform's effectiveness is limited due to insufficient product information and unattractive designs. This study aims to evaluate the effectiveness of Instagram feeds as a promotional tool by redesigning feeds using Canva Pro. The research employs action research methodology, encompassing planning, action, observation, and reflection. Data were collected through questionnaires distributed to the business owner, employees, marketing experts, IT experts, and potential customers. The effectiveness of the feed designs was assessed using the EPIC Model (Empathy, Persuasion, Impact, Communication). The study, conducted in two cycles, found that the new feed designs were highly effective as a promotional tool. Respondents agreed that the redesigned feeds significantly improved the promotional impact for Stockist S.1824.
Co-Authors Afandi, Yosi Akmalia, Masitha Nisa Bambang Suryanto Fatkhur Rochman Helmy, Abdullah Indrianti, Titien Kusumasasti, Ika Laela, Sefina Nur Maskan, M Maskur Maskur Masrun, Galang Buana Mohammad Maskan, Mohammad Musthofa Hadi, Musthofa Nabillah, Farakh Ramadhan, Fandy Bagus Riskiyah, Bidayatul Rozi, Muhamad Fathur Safitri, Arnadya Amira Samboro, Joko Santoso, Eko Boedhi Siti Nurbaya Sudjanarti, Dwi Suyono, Achmad Umi Khabibah Wardani, Rr. Tri Istining Wardani, Tri Istining Waris S., Abdul