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All Journal PERSPEKTIF: Journal of Social and Library Science
Reviza Putra Syarif
Universitas Islam Negeri Sumatera Utara, Indonesia
Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Narrative Construction of the Free Nutritious Meals (MBG) Program on Social Media: A Framing Study of Supportive and Critical Content Alwi Auvinen Juha; Dimas Affandi; Siti Rahma Lubis; Sherly Nurhaliza Br Damanik; Reviza Putra Syarif
PERSPEKTIF: Journal of Social and Library Science Vol. 4 No. 1 (2026): April
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/perspektif.v4i1.1134

Abstract

This study aims to analyze the narrative construction of the Free Nutritious Meals Program (MBG) on social media through the framing constructed by supporters and critics. The study employed a qualitative method with a descriptive approach and Robert Entman's framing analysis model, which includes defining problems, diagnosing causes, making moral judgments, and recommending treatment. Data were obtained from comments, tweets, and social media posts discussing the MBG, which were then analyzed based on emerging themes and sentiments. The results show that supporters framed the MBG as a form of government social concern in addressing nutrition issues, improving child welfare, and encouraging community economic empowerment. Conversely, critics framed the MBG as a program still facing issues of implementation, food quality, benefit distribution, and the effectiveness of state budget use. These differences in framing are evident through the use of language, symbols, and emotions that shape the direction of public opinion. The research findings indicate that social media functions as an arena for shaping reality and public opinion through a framing process that generates both legitimacy and criticism of government policies. Thus, the construction of the MBG narrative on social media reflects a contestation of meaning that influences public perception of public policy in the digital communication era.
The Dynamics of the Public Trust Crisis in the Free Nutritious Meals Program: A Sentiment Analysis of Viral Food Poisoning News on TikTok Muhammad Al-Hadii; Elsha Ardhila; Sinta Puspita Sari; Annisa Aulia; Reviza Putra Syarif
PERSPEKTIF: Journal of Social and Library Science Vol. 4 No. 2 (2026): August
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/7a17yd35

Abstract

The Free Nutritious Meal Program (MBG) is a government policy aimed at improving the nutritional quality of students and supporting the development of Indonesian human resources. However, the implementation of this program faces various challenges, particularly following the emergence of food poisoning cases that went viral on TikTok. This phenomenon has given rise to diverse public responses that shape the dynamics of public sentiment towards the MBG program. This study aims to analyze the dynamics of public sentiment towards the Free Nutritious Meal Program in the TikTok digital space and examine its implications for the crisis of trust and legitimacy of public policy. This study is based on theories of public opinion, digital communication, public sentiment, and the concepts of trust and policy legitimacy in the social media era. The study uses a qualitative method with a descriptive approach and a constructivist paradigm. Data sources come from TikTok user comments on news posts about food poisoning cases in the MBG program uploaded by online media accounts. Data collection techniques were carried out through observation, documentation and recording of comments relevant to the research focus. Data analysis used the interactive model of Miles, Huberman, and Saldaña, which includes data reduction, data presentation, and conclusion drawing. Data validity was tested through theory triangulation and source triangulation to increase the credibility of the research findings. The research findings show that negative sentiment dominates public discourse, characterized by criticism of food safety, food quality, and program oversight. Furthermore, TikTok's algorithm reinforces the reproduction of opinions through user interactions, thus shaping collective perceptions of the MBG program. The research findings also indicate that digital sentiment impacts public trust and the legitimacy of government policies. Therefore, the government needs to optimize transparent, responsive, and accountable public communication to maintain public trust in the MBG program
Construction of Narratives on The Free Nutritious Meal (MBG) Program on Social Media: A Framing Study of Supportive and Critical Content Faiz Pratama Gumono; Julaika Julaika; Mazaya Ibna; Muhammad Arif Al Farisi; Reviza Putra Syarif
PERSPEKTIF: Journal of Social and Library Science Vol. 4 No. 2 (2026): August
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/perspektif.v4i2.1241

Abstract

The Free Nutritious Meal Program (MBG) is a government policy aimed at improving the nutritional quality of the population and has become a widely discussed issue on social media. This study aims to analyze audience reception of the MBG Program through netizen comments on TikTok using Stuart Hall’s reception theory. The study employed a qualitative approach with a reception analysis method. Data were collected through non-participant observation and documentation of netizen comments, then analyzed using the Miles, Huberman, and Saldaña model and validated through data triangulation. The findings indicate that audience reception was divided into three categories: the dominant-hegemonic position, negotiated position, and oppositional position. The oppositional position emerged as the most dominant category, comprising 46 comments, indicating that most netizens understood the intended objectives of the MBG Program but rejected the dominant meaning offered and constructed alternative interpretations based on their views of policy priorities, economic conditions, and program effectiveness. These findings confirm that audiences actively participate in interpreting media messages and demonstrate that public reception of the MBG Program in digital spaces remains characterized by criticism and differing perspectives
Analysis of Canteen Vendors’ Perceptions and Challenges In The Implementation of The Free Nutritious Meal (MBG) Program at SMP Negeri 7 Medan Himalaya Kaiya Dinnata; Ahmad Rifqi Muzakki; Syakira Wiranda; Pagit Rimah Maulia; Reviza Putra Syarif
PERSPEKTIF: Journal of Social and Library Science Vol. 4 No. 2 (2026): August
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/perspektif.v4i2.1242

Abstract

The Free Nutritious Meal Program (Makan Bergizi Gratis/MBG) is a strategic social policy addressing malnutrition, stunting, and food access disparities among Indonesian students. While framed as a public health and educational intervention, its implementation carries significant socio-economic consequences for school canteen vendors, an actor group often overlooked in policy evaluations. Using a descriptive qualitative approach with purposive sampling, in-depth interviews, participatory observation, and documentation, this study examines canteen vendors' perceptions and challenges following MBG implementation at SMP Negeri 7 Medan. Data were analyzed through interactive reduction, presentation, and conclusion drawing, with validity ensured via triangulation. Findings reveal polarized vendor perceptions, ranging from critical-negative to adaptive, with some reporting income declines of roughly 50% due to shifting student consumption patterns. Although designed as an economically neutral intervention, MBG functions as a disruptor of local micro-markets, prompting menu diversification and efficiency strategies. Uneven policy socialization further reflects limited stakeholder inclusivity, underscoring the need for more participatory communication
Analysis of The Prabowo–Gibran Free Nutritious Meal Policy and Its Impact on The Socio-Economic Conditions of Indonesian Society Muhamad Fachri Rizal; Puti Andini; Atiqah Nurr Firyaal; Gilang Nugroho; Reviza Putra Syarif
PERSPEKTIF: Journal of Social and Library Science Vol. 4 No. 2 (2026): August
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/perspektif.v4i2.1243

Abstract

The Free Nutritious Meal Program (Makan Bergizi Gratis/MBG) is a strategic public policy aimed at improving the quality of human resources through the fulfillment of community nutritional needs, particularly for students and vulnerable groups. This study aims to analyze the implementation of the MBG policy and examine its socio-economic impacts on Indonesian society. The research employs a qualitative method with a library research approach based on a constructivist paradigm. The data used are secondary data obtained from various scientific literature sources, including journals, books, research reports, and policy documents. Data analysis is conducted using the interactive model of Miles, Huberman, and Saldaña, which includes data condensation, data display, and conclusion drawing and verification, with data validity ensured through source triangulation. The results indicate that the MBG program has significant potential to improve nutritional status, health, and educational quality by enhancing students’ concentration and learning participation. From a socio-economic perspective, the program contributes to reducing household expenditures, improving community welfare, and stimulating local economic growth through the involvement of farmers, micro, small, and medium enterprises (MSMEs), and distribution sectors. Furthermore, the program creates employment opportunities and strengthens local food supply chains. Therefore, optimizing the MBG program requires strengthening governance, improving cross-sector coordination, enhancing transparency, and ensuring continuous supervision to make it an effective policy instrument in promoting community welfare and inclusive, sustainable economic development in Indonesia.
Analysis Of Online Media Coverage of The Alleged “Foundation Farming” Scheme in The Free Nutritious Meal (MBG) Program Nurul Aminah; Noviani Noviani; Muhammad Fahdhy Assiri; Dwi Ichsan Saragi; Reviza Putra Syarif
PERSPEKTIF: Journal of Social and Library Science Vol. 4 No. 2 (2026): August
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/perspektif.v4i2.1244

Abstract

The Free Nutritious Meals (MBG) program is a strategic social policy of President Prabowo Subianto's administration, designed to fulfill the nutritional rights of vulnerable groups, particularly school-age children. However, beneath the program's social ambition, allegations of a "foundation farming" practice emerged whereby certain parties systematically established multiple foundations to manage more than one MBG kitchen simultaneously, maximizing program fund acquisition. This study aims to analyze how national online media constructed news coverage of this issue using Robert N. Entman's framing analysis framework. A qualitative approach grounded in critical paradigm was employed to examine news texts from Kompas.com, Detik Finance, and iNews.id published between April 2025 and March 2026. Analysis was conducted through four Entman framing elements: define problems, diagnose causes, make moral judgement, and treatment recommendation. Findings reveal that the three media outlets constructed the same reality with divergent emphases: Kompas.com highlighted social impacts and governance failures affecting beneficiaries, while Detik Finance and iNews.id foregrounded opportunistic behavior by implementing partners and regulatory loopholes. Despite differing in framing, all three media converged on the view that the MBG program should be preserved and accompanied by structural reforms and strengthened oversight mechanisms. These findings imply the need for a responsive and proactive policy communication strategy from the government in addressing media discourse dynamics.
Between Welfare and Populism: A Critical Analysis Of The Free Nutritious Meal Program Under The Prabowo Subianto Administration Qoi Muhyi Isabil Bancin; Nazwa Mutiarahmawati; Mirza Qilla; Zaki Abdillah Dasopang; Reviza Putra Syarif
PERSPEKTIF: Journal of Social and Library Science Vol. 4 No. 2 (2026): August
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/0knxz297

Abstract

Social transformation is a fundamental process involving changes in social structures, patterns of interaction, cultural values, and societal institutions. This article critically analyzes the Free Nutritious Meal Program (MBG) under the administration of Prabowo Subianto by positioning it at the intersection of social welfare policy and political populism. This study employs a qualitative approach using critical content analysis of government policy documents, academic literature, and reports from relevant institutions. The analysis focuses on how MBG simultaneously functions as an instrument of social investment and as a mechanism for constructing political legitimacy. The findings indicate that MBG displays characteristics of welfare populism, referring to a condition in which social policy operates not only as a mechanism for redistributing welfare but also as a means of building a direct symbolic relationship between the state and society. On the one hand, the program reflects a social investment paradigm oriented toward long-term human capital development through nutritional intervention. On the other hand, its implementation continues to face various challenges, including structural inequalities, concerns regarding fiscal sustainability, and the blurred boundary between welfare rationality and political calculation. This study contributes to the development of the literature on welfare populism and political legitimacy in the context of contemporary Indonesian democracy.
Representation Of Constitutional Gaps And Flaws In The Free Nutritious Meal (MBG) Program In Feri Amsari’s Video On The Malaka Project: A Gamson Framing Analysis Dinda Amalia Salsabila; Farhana Faradiba Siboro; Taufan Rizky Hasibuan; Halima Kalimatussakdiah; Reviza Putra Syarif
PERSPEKTIF: Journal of Social and Library Science Vol. 4 No. 2 (2026): August
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/sn3mhz14

Abstract

This study examines the representation of constitutional gaps and flaws in the Free Nutritious Meals Program (MBG) as portrayed in the video “MBG dan Aturan Konstitusi” on the Malaka Project channel. The research aims to identify how criticism of the MBG program is framed in digital media through the narrative presented by Feri Amsari. This study employs a descriptive qualitative method using William A. Gamson’s framing analysis and Stuart Hall’s representation theory. Data were collected through online observation and documentation of the analyzed video. The findings indicate that the video frames the MBG program as a policy with constitutional, administrative, and procedural problems. The framing is constructed through the use of catchphrases such as “constitutional violation” and “mysterious program,” exemplars in the form of student food poisoning cases, and an emphasis on the principles of the rule of law and good governance. The study also reveals that digital media play an important role in shaping public perceptions of government policies through the use of symbols, language, visuals, and political arguments in digital content
Co-Authors Ahmad Rifqi Muzakki Alwi Auvinen Juha Annisa Aulia Atiqah Nurr Firyaal Dimas Affandi Dinda Amalia Salsabila Dwi Ichsan Saragi Elsha Ardhila Faiz Pratama Gumono Farhana Faradiba Siboro Gilang Nugroho Halima Kalimatussakdiah Himalaya Kaiya Dinnata Julaika Julaika Mazaya Ibna Mirza Qilla Muhamad Fachri Rizal Muhammad Al-Hadii Muhammad Arif Al Farisi Muhammad Fahdhy Assiri Nazwa Mutiarahmawati Noviani Noviani Nurul Aminah Pagit Rimah Maulia Puti Andini Qoi Muhyi Isabil Bancin Sherly Nurhaliza Br Damanik Sinta Puspita Sari Siti Rahma Lubis Syakira Wiranda Taufan Rizky Hasibuan Zaki Abdillah Dasopang