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All Journal PENG: Jurnal Ekonomi dan Manajemen Jejak digital: Jurnal Ilmiah Multidisiplin
Layalia Auliaur Rahman
Universitas Muhammadiyah Bandung
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Gaya Kepemimpinan Transformasional terhadap Kebijakan Publik: Systematic Literature Review Kasus Kepemimpinan Susi Pudjiastuti Hani Humaeriyah; Devia Izmi Nurshanti; Layalia Auliaur Rahman; Rd. Ghina Fithriyah; Risnawati Aisy
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ap6vqz07

Abstract

This study aims to analyze transformational leadership styles in the context of public policy thru a literature review of Susi Pudjiastuti's leadership. The research uses a qualitative approach with the Systematic Literature Review (SLR) method on various literature sources discussing transformational leadership, public leadership, and public policy. The study results indicate that transformational leadership plays a crucial role in driving bureaucratic reform, improving the quality of public services, and strengthening innovation and organizational capabilities in the public sector. In the case study, Susi Pudjiastuti's leadership represents transformational leadership practices thru policy assertiveness, a vision of maritime sovereignty, and the courage to confront resistance in public policy formation, such as eradicating illegal fishing. Although the resulting policies have a significant impact, transformational leadership also faces challenges in the form of public pros and cons, necessitating effective policy.
Strategi Ekspor Produk UMKM ke Pasar Internasional Dzilla Khoerunnisa; Layalia Auliaur Rahman; Mila Salbiyah; Pina Aulia Maharani; Syahla Mutia Aini
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): Oktober-Desember, Integrating Environmental Economics and Business Innovation f
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/5md2t657

Abstract

Exporting is a crucial strategy for expanding market reach and enhancing the competitiveness of MSME products in the international arena. This study examines the export strategy implemented by Sahabat Putra Snack, a tempe chips producer from Bandung, in its effort to enter the Malaysian market. Using a qualitative descriptive method with a case study approach, the findings indicate that export success is driven not only by product quality but also by effective promotional strategies, intercultural communication, and the utilization of social media as an international marketing tool. Through the X platform (Twitter), the business successfully reached Malaysian consumers, promoted its products, and built trust through direct communication in English. Furthermore, efficient logistics, including affordable shipping services and secure packaging, supported the delivery process. This study provides a practical illustration that with digital and collaborative approaches, Indonesian MSMEs can independently and sustainably compete in global markets.
Co-Authors Devia Izmi Nurshanti Dzilla Khoerunnisa Hani Humaeriyah Mila Salbiyah Pina Aulia Maharani Rd. Ghina Fithriyah Risnawati Aisy Syahla Mutia Aini