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All Journal Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Jurnal Ilmiah Literasi Indonesia
Hani Humaeriyah
Universitas Muhammadiyah Bandung
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Implementasi Kepemimpinan Tranformasional HRD Melalui Kepemimpinan Tidak Langsung di Widuri Indonesia Restaurant Bilqis Putri Agustina; Repa Rahmawati; Muhammad Rizki Fadhilah; Dewo Pangestu; Hani Humaeriyah
Jurnal Ilmiah Literasi Indonesia Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/xtc3y384

Abstract

This study aims to analyze the role of Human Resource Development (HRD) in implementing transformational leadership through an indirect leadership mechanism in human resource management at Widuri Indonesian Restaurant. The study employed a qualitative approach with a descriptive method. Data were collected through in-depth, semi-structured interviews with the HRD as the main informant. The data were analyzed using qualitative techniques, including data reduction, data display, and conclusion drawing. The findings indicate that HRD does not exercise leadership through direct operational involvement, but rather functions as a strategic and functional leader by formulating human resource policies, developing standard operating procedures and job descriptions, planning and controlling manpower, and mentoring outlet leaders. The leadership practices observed reflect the four dimensions of transformational leadership—idealized influence, inspirational motivation, intellectual stimulation, and individualized consideration—which are implemented systematically through organizational systems, formal communication mechanisms, and structured delegation. This study concludes that transformational leadership at Widuri Indonesian Restaurant is exercised in an indirect form, where leadership values, vision, and direction are transmitted through organizational structures and work systems rather than through daily direct interactions. These findings contribute to the literature on transformational leadership, particularly in the context of HRD functions within the restaurant industry.
Analisis Studi Kelayakan Bisnis Usaha Keripik Pisang Liapik Ditinjau Dari Aspek Hukum Hendi Setiawan; Hani Humaeriyah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/zpjjvn42

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) di sektor pangan memiliki peran strategis dalam perekonomian nasional, namun keberlanjutan usaha tidak hanya ditentukan oleh aspek ekonomi, melainkan juga oleh kepatuhan terhadap aspek hukum dan legalitas usaha. Penelitian ini bertujuan untuk menganalisis kelayakan usaha UMKM keripik ditinjau dari aspek hukum, khususnya terkait legalitas usaha, perizinan produk pangan, sertifikasi halal, perlindungan konsumen, serta perlindungan Hak Kekayaan Intelektual (HKI). Metode penelitian yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara, observasi, dan studi dokumentasi. Hasil penelitian menunjukkan bahwa UMKM keripik yang diteliti telah memiliki Nomor Induk Berusaha (NIB), Sertifikat Produksi Pangan Industri Rumah Tangga (SPP-IRT), sertifikasi halal, serta telah mencantumkan informasi dasar produk pada kemasan sesuai ketentuan yang berlaku. Selain itu, usaha ini juga telah mendaftarkan merek dagang sebagai bentuk perlindungan HKI. Dengan terpenuhinya aspek legalitas usaha, perizinan produk pangan, sertifikasi halal, dan perlindungan HKI, dapat disimpulkan bahwa UMKM keripik tersebut layak secara hukum untuk dijalankan dan dikembangkan. Penelitian ini diharapkan dapat menjadi referensi bagi pelaku UMKM dan pemangku kepentingan dalam meningkatkan kepatuhan hukum dan keberlanjutan usaha di sektor pangan.
Urgensi Ethical Leadership dalam Mencegah Fraud dan Kecurangan di Organisasi: Analisis Deskriptif Literatur Hani Humaeriyah; Asyam Faris Khoirul; Hammam Rizky Ibrahim; Salsabila Fauzia Khaerani; Feby Rahmania Triana; Shinta Setiyani; Alda Audia Ambardi; Idzni Fatasya Zulqisthi; Iqbal Alamsyah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/pm3vj817

Abstract

Fraud remains a persistent threat to organizational stability that has proven insufficient to be addressed solely through technical controls, necessitating a behavioral approach. This study aims to analyze the urgency of ethical leadership in preventing fraud through a descriptive literature analysis. The research method used is qualitative with a library research approach, reviewing relevant journal articles published between 2020 and 2025. The results indicate that the urgency of ethical leadership lies in two primary mechanisms: (1) Breaking the chain of "rationalization" within the Fraud Triangle, thereby depriving perpetrators of moral justification for committing fraud ; and (2) Acting as a catalyst for the whistleblowing system by creating psychological safety that encourages employees' courage to report violations. It is concluded that ethical leadership is a strategic foundation that ensures internal control systems function effectively.
Strategi Pemasaran Digital dan Inovasi Produk dalam Meningkatkan Daya Saing Kuliner Tradisional: Studi Kasus Tape Singkong Bapak Yaya di Kota Bandung Saeful Hadi Alamsyah; Hani Humaeriyah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/f40d5w65

Abstract

This study aims to analyze digital marketing strategies and product innovation in increasing the competitiveness of traditional culinary, with a focus on the study of Mr. Yaya's Cassava Tape business in Bandung City. As a cultural heritage product, cassava tape faces significant challenges in maintaining relevance amidst the tight competition of the modern culinary industry and changes in consumer behavior. The method used in this study is descriptive qualitative with a business feasibility study approach that includes aspects of marketing, consumer behavior, and marketing mix analysis. Data were collected through direct observation, interviews, and distributing questionnaires to customer respondents to map market preferences. The results of the study indicate that although Mr. Yaya's Cassava Tape has quite good customer loyalty, optimization of digital marketing aspects through social media and brand identity updates are very necessary to expand market reach. Furthermore, innovation in packaging and diversification of flavors are key factors in increasing product appeal to the younger generation. This research emphasizes the importance of technology integration in a more structured marketing and financial management system to maintain business sustainability in the era of global competition.
Analisis Risiko Kos-Kosan dengan Pendekatan ISO 31000: (Studi Kasus: Usaha Kos Jl. Babakan Wadana, Kecamatan Rancasari, Kota Bandung) Shabrina Nurhiyan Nisa; Hani Humaeriyah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/4cmtmw08

Abstract

The expansion of small-scale residential property sectors in Indonesia presents promising investment opportunities yet necessitates comprehensive evaluation to ensure business sustainability. This research aims to analyze business feasibility and manage risk for Rancasari boarding house, Bandung, which operates 6 rooms at Rp 500,000 rental rate per room using sequential explanatory mixed method approach. Feasibility evaluation was conducted through market, technical, legal, and financial aspects analysis employing Net Present Value (NPV), Internal Rate of Return (IRR), Payback Period, and Break Even Point (BEP) methods, while risk management implemented ISO 31000:2018 framework encompassing identification, analysis, evaluation, and risk treatment. Research findings indicate very high feasibility level with tenant perception score of 4.25, break-even point achieved at 33% occupancy rate, and annual revenue projection of Rp 36,000,000 with capital recovery period of 15-20 years. Risk identification generated seven categories with two high-priority risks namely social resistance from surrounding residents and market competition from competitors requiring mitigation strategies through local community involvement, tenant screening system, and periodic facility maintenance. This research contributes theoretically to integration of feasibility study with international standard-based risk management and provides applicable evaluation model for property sector MSMEs to enhance resilience and competitiveness amid market uncertainty
Daya Saing Kuliner Tradisional Sunda-Jawa melalui Strategi Harga Kompetitif dan Pemasaran Digital pada Warung Kapungkur Zaky Ilham Maulana; Hani Humaeriyah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/s4mx8j04

Abstract

This study aims to analyze the business feasibility of Warung Kapungkur in Bandung, specifically from a marketing perspective. In the midst of intense competition in the modern culinary industry, Warung Kapungkur combines traditional Javanese-Sundanese culinary concepts with digital marketing strategies to attract consumers, particularly students and workers.The research employs a descriptive qualitative and quantitative method through surveys conducted with respondents in the Bandung area. The marketing analysis is performed using the 4P marketing mix approach (Product, Price, Place, Promotion) and the Segmenting, Targeting, and Positioning (STP) strategy.The findings indicate that in terms of Segmentation, the primary target market consists of consumers aged 15–50 who prefer home-cooked meals at affordable prices. Regarding the Product aspect, respondents provided highly positive feedback on consistent taste and hygiene of the menu, such as "nasi ayam kampung" and "kue balok." In terms of Price, the competitive pricing strategy ranging from IDR 2,000 to IDR 20,000 is considered highly suitable for the target market's purchasing power. The Promotion strategy, which integrates nostalgia-themed content on social media (Instagram/TikTok) and Google Maps registration, has proven effective in building brand awareness. Overall, based on the marketing aspect analysis, Warung Kapungkur is declared feasible to operate and possesses sustainable growth potential.  
Analisis Strategi Pemasaran dan Kelayakan Bisnis Ritel Sepatu: Studi Kasus Toko Sepatu benzboysclub__ Renaldi Salman Muhar; Hani Humaeriyah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/40382r82

Abstract

This study aims to analyze the feasibility of establishing a retail business plan "Shoe Store [benzboysclub__]" from various business aspects. The main focus of the study includes analysis of consumer behavior, marketing strategies, human resources, and financial projections to determine business sustainability amidst dynamic fashion trends. Data was collected through a perception survey of 30 respondents to measure product quality, price, and purchasing decisions. The results of the analysis indicate that consumers highly prioritize comfort, product durability, and complete size availability as the main advantages of a physical store. From a financial aspect, an initial investment of IDR 70,000,000 is projected to reach Break Even Point (BEP) in approximately 7 months with an estimated monthly net profit of IDR 10,000,000. Overall, based on the analysis of market, operational, legal, and financial aspects, this business plan is declared FEASIBLE to be implemented. To increase market reach, the use of an omnichannel sales system and digital stock management is recommended.
Analisis Strategi Kompetitif dan Kelayakan Bisnis Adreena Shoes dalam Menghadapi Persaingan Industri Sepatu Online Rafik Yusup; Hani Humaeriyah
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/s5kbp006

Abstract

This study analyzes the competitive strategy and business feasibility of Adreena Shoes amidst the fierce competition in the digital footwear market. While the industry offers massive opportunities, the low barrier to entry has created a saturated market. Using a descriptive qualitative approach, this research dissects how Adreena Shoes navigates this landscape through differentiation and multi-aspect feasibility analysis. The findings reveal that Adreena Shoes successfully occupies a strategic "middle ground" between luxury retail brands and conventional market traders. The combination of premium local materials from Cibaduyut and real-time interaction via Live Streaming serves as a primary driver for building digital trust. Technically and operationally, the adoption of marketplace technology and the roadmap for formalization through the OSS system confirm that this business is not only feasible but also poised for sustainable growth.
Analisis Bisnis Konter Pulsa pada Aspek Perilaku Konsumen : Studi Kasus Saadah Cell Ramanda Gunawan; Hani Humaeriyah
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/7xxscp87

Abstract

The development of digital technology has made mobile credit and digital transaction services primary needs of society. This condition creates significant business opportunities for mobile credit outlets, accompanied by intense competition. This study aims to analyze the business feasibility of Saadah Cell mobile credit outlet based on consumer perceptions and supporting business aspects. The research employed a descriptive qualitative method with data collected through a survey of 30 respondents who were customers of the outlet in 2026. The results indicate that most consumers gave positive assessments of product and service quality, transaction speed and convenience, system security, and friendly customer service. In terms of pricing, consumers perceived the prices as affordable, competitive, and proportional to the service quality received. Purchasing decisions were strongly influenced by customer satisfaction and trust, leading to repeat purchases and recommendations. Furthermore, analysis of market and marketing aspects, human resources, economic and socio-cultural factors, technical and technological readiness, financial feasibility, and risk management shows that the mobile credit outlet has stable profit potential, good operational readiness, and manageable business risks. Therefore, Saadah Cell mobile credit outlet is considered feasible and sustainable for further development.  
Implementasi Strategi Marketing Mix 4P dan Konsep Technopreneurship pada Produk Air Minum dalam Kemasan (AMDK) Internal Kampus Rifqi Firmansyah; Hani Humaeriyah
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/yzqteb29

Abstract

The growth of creative business units within the academic environment has become a crucial pillar in supporting the vision of a technopreneurship-based university. This study aims to analyze the implementation of the 4P marketing mix strategy and the technopreneurship concept for the LUMINE bottled water (AMDK) product at Universitas Muhammadiyah Bandung. The research method used is descriptive qualitative, with data collection techniques including questionnaires distributed to 20 student respondents and a needs assessment survey for campus work units/institutions. The results show that LUMINE has a stable institutional market absorption potential, with an average requirement of 20 gallons per week and 50 boxes of 330ml bottles per month from the household unit. Individual market validation indicates an 85% student buying interest driven by campus identity factors, while 95% of respondents prioritize hygiene (BPOM/Halal certification). The implementation of technopreneurship is carried out through a contract manufacturing (makloon) system, which provides operational efficiency by minimizing investment in physical infrastructure. The study's conclusion confirms that LUMINE is marketingly and operationally feasible as an innovative flagship campus product.
Co-Authors Alda Audia Ambardi Aldi Maulana Nugroho Asyam Faris Khoirul Aura Syahida Andryanti N Aziz Muhammad Rizqi Bilqis Putri Agustina Devia Izmi Nurshanti Dewo Pangestu Fadia Solehah Farhan Mukti Mutakin Feby Rahmania Triana Gilang Maulana Hammam Rizky Ibrahim Hany Fauzyah Hendi Setiawan Idzni Fatasya Zulqisthi Intan Reynanti Iqbal Alamsyah Laila Nurbani Cahyadi Layalia Auliaur Rahman Linda Agustin Luqman Nur Zaman M Zaidan Ilham M. Fahmi Siddiq Afif Muhammad Rizki Fadhilah Nadia Nurul Ilmi Naja Putri Rahmadhani Nanda Putri Arizta Nirina Hanifah Safanissa Padilah Fasya Pauziyah Rafik Yusup Rafit Nurrizki Ramanda Gunawan Rd. Ghina Fithriyah Renaldi Salman Muhar Repa Rahmawati Ridho Ilhami Rifqi Firmansyah Risnawati Aisy Rosa Pitriani Saeful Hadi Alamsyah Salsabila Fauzia Khaerani Sani Rizqi Diyaaul Haq Santi Nuraeni Satria Adiputra Shabrina Nurhiyan Nisa Shinta Setiyani Shinta Zenia Sinta Sukmawati Siti Almunawaroh Zaky Ilham Maulana